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I focused a lot on the first ad, the Denver water ad. This ad uses Ethos appeals because its from the Denver Water company, so they know what they are talking about. Also, the timing of it is current and affective due to a lot of the "green" campaigns (Karios).

The second post from 3M users invented ethos by physically displaying the capabilities and assuring that the glass will not break despite everyone trying to get at the money inside. Very effective way of showing off their product

from an HSBC ad campaign about differences in perspectives