In this chevy commercial the rhetor directs the commercial to an audience of pet and family lovers or more directly dog lovers. The commercial uses pathos to create an emotional tie between the audience and the owner of the dog and then relates the relationship between dog and master to the long-lasting chevy.

This Article gives an interesting perspective on staying on the right path when going to high school and staying clear of cliques. Gives a neat view on how these cliques are created.