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The rhetor of this Pepsi ad is clearly directing this ad towards the audience of Pepsi drinkers. I could assume that the exigence for writing this ad is to get less people to drink Pepsi because it is showing that when you drink Pepsi it makes you fat. That being said I think that we could also assume that this ad is coming from a competing soda company such as Coke.
This is an example of rhetoric because it is trying to persuade people to think that apple is better than windows and is also adapted towards a specific audience of window users.