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Watch TED Talks clips. :) More suggestions: Presentation Zen Deliver a Presentation Like Steve Jobs The Art of the Pitch (mp3)

http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=00001B&topic_id=1

More recently, I've started watching and deconstructing Lessig's TED talk with my Art & Media Ed students (most of whom are becoming teachers) in order to better understand the power of Lessig's approach. We also review the critiques of PowerPoint put forth by Edward Tufte, Sherry Turkle, and David Byrne. As a point of reference, we view Peter Norvig's PowerPoint reworking of the Gettysburg Address. If you haven't seen it, Norvig's presentation translates Abe Lincoln’s moving 1863 cemetery speech into a series of six generic slides featuring bullet points, bland colors and a nearly incomprehensible ‘Organizational Overview’ graph. It clearly illustrates some of the profound limitations of PowerPoint as a communications tool. In contrast, Lessig uses visuals (and selected text) in a way that truly compliments and extends the conceptual/pedagogical aspects of his presentations. As Chris Tunnell has pointed out, the multiple slides, repeating images, and minimal text allows the audience to focus on, enjoy (and presumably remember) the material being presented. This is further enhanced by the logical (e.g. 3 stories and an argument) and sometimes poetic (e.g. "the refrain") structures that Lessig uses to organize his talks.

If we want to improve learning ~today~, we have to meet learners where they are ~today~. And today and for the foreseeable future the overwhelming majority of learners will be going to schools and universities where their teachers will adopt textbooks based on things like the name recognition of the author(s), the quality of the textbook, supporting instructional materials like test item banks and PPT notes, and the availability (and marketing!) of review copies.

having said that, there are some additional, very practical benefits of an open textbook for the faculty member who has to make the adoption decision. For example, when the license and the technology allow the faculty member to remove chapters from the book, change the order of chapters in the book, or even edit chapters in the book directly (e.g., adding locally relevant examples) BEFORE her/his students ever see the books online or in print, this gives the faculty member much greater control over the instructional experience. Most faculty members couldn’t care less about “open” for openness sake, but give them greater control over the instructional experience, and suddenly openness is translated into a concrete benefit - a difference beyond “openness for openness sake.”

The Plus in our CC By-NC-SA Plus will indeed be More Permissions - it will grant blanket permissions for anyone and everyone to make Commercial Use of FWK-published textbook materials in the context of the FWK Marketplace. The Marketplace will be an area of the FWK site where people can post and sell their own study guides, audio chapters, flash cards, videos, case studies, and other study materials related to FWK textbooks at whatever price they set (of course, they can alternately choose to openly license the things they put in the Marketplace, too). The Marketplace will be an “eBay for study materials,” and like eBay when somone sells material through the Marketplace, a small portion of the sale will come back to FWK and be shared with the textbook author whose work has been derived from or augmented by the new material.