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“I was blogging myself, almost every day, when I was in high school, and I read the M.I.T. blogs all the time,” said Jess Kim, a senior blogger. “For me they painted a picture of what life would be like here, and that was part of why I wanted to come.”

M.I.T. chooses its bloggers through a contest, in which applicants submit samples of their writing. “The annual blogger selection is like the admissions office’s own running of the bulls,” said Dave McOwen, Mr. Jones’s successor in the admissions office, in his message inviting applications.

“You want people who can communicate and who are going to be involved in different parts of campus life,” he said. “You want them to be positive, but it’s not mandatory.”