Skip to main content

Home/ worldatways/ Group items tagged social marketing

Rss Feed Group items tagged

Barbara Lindsey

Social Media in Africa, Part 2: Mobile Innovations - ReadWriteWeb - 0 views

  • social media technology conference PICNIC2008
  • conference featured prolific social entrepreneurs and technology developers from around the world who offered insight into various projects from the African continent.
  • Africa is unique in that it seems to have bypassed the same era of community infrastructure building that has occurred in developed nations around the world.
  • ...8 more annotations...
  • most of the technologies that currently permeate Africa aren't terrestrial. There are very few telephone lines, but mobile penetration is higher than any other region in the world.
  • Instead, internet connectivity is distributed nearly entirely by satellite.
  • The developers who are coming up with solutions in the continent, the ones who are writing software or hacking hardware, are creating for some of the harshest environments and use-cases in the world. If it works in Africa, it will work anywhere."
  • Perhaps this thought is what motivated Google to invest in O3B Networks earlier this month. O3B Networks is an ambitious attempt to bring three billion people in the developing world (mainly in parts of Asia and Africa) online by launching sixteen inexpensive, low-orbit satellites. The potential benefits for Google are obvious. This is three billion new internet users, who will more than likely use Google to search, and who will potentially click-through Adsense links and use other Google products. An indicator that Google may be anticipating as much is their move into Africa last year. They've since opened offices and hired people in both South Africa and Kenya with plans to eventually operate out of all sub-Saharan African countries.
  • At the end of 2007 there were over 280 million mobile phone subscribers in Africa, representing a penetration rate of 30.4% Africa has become the fastest growing mobile market in the world with mobile penetration in the region ranging from 30% to 100% from country to country. Fastest growing markets are in Nigeria, South Africa and Egypt
  • The Democratic Republic of Congo, population 60 million, has 10,000 fixed telephones but more than a million mobile phone subscribers. In Chad, the fifth-least developed country, mobile phone usage jumped from 10,000 to 200,000 in three years.
  • Micro-payments and Mobile Banking
  • Mobile News Reporting
Barbara Lindsey

The iPad and Information's Third Age | Open Culture - 2 views

  • Though the university initially fought its introduction, the printed textbook provided broad access to information that, for the first time, promised the possibility of universal education.
  • A barrier of symbolic complexity emerged between people and information for one of the first times in history. And the superabundance of information created a world that by necessity had to be divided into smaller and smaller subsections for organizational reasons. As people began to feel increasingly disconnected from information and as its relational and contextual aspects began to fade, we saw a transformation in teaching and learning. Hands-on apprenticeships and small teacher/student cohorts began to disappear, replaced by teachers delivering carefully parsed and categorized information to “standardized” students, all while trapped in classrooms isolated from the world in order to limit “distraction.”
  • It has become virtually impossible for a person to assess the quality, relevance, and usefulness of more information than she can process in a lifetime. And this is a problem that will only get worse as information continues to proliferate. But a quick look at popular technologies shows some of the ways people are working to address it. Social networking leverages selected communities to recommend books, restaurants, and movies. Context- and location-aware applications help focus search results and eliminate extraneous complexity. And customization and personalization allow people to create informational spaces that limit the intrusion of informational chaos.
  • ...9 more annotations...
  • Any genuine solution will have to address the problems of the current informational age — and it will need to continue answering the problems of the previous informational ages. From what I’ve seen, Apple’s new iPad is the first device to promise this (even if that promise isn’t yet fully realized). That is what makes it such a compelling candidate to be the first platform that serves true digital books.
  • Books that are static, don’t allow customization, don’t connect with other information on the device, and don’t leverage social connectivity aren’t the future, no matter how sophisticated the device that serves them. They’re simply the past repackaged.
  • Given what I’ve seen of its features and approaches, the iPad shows the promise to engender such a change, though much development will have to take place for it to realize its potential. Nonetheless, the innovation it offers in three critical areas is especially compelling: accessibility, participation, and customization. Central to all three of these is the fact that the iPad is not a single-use, standalone device; it’s a powerful, converged platform with robust development tools and capabilities.
  • I would argue that the key accessibility feature of the iPad is its apparent “lack” of an interface (a feature Apple’s marketing is working hard to underscore). Unlike all of the other similar devices (including those running Apple’s standard OS), which require users to learn to negotiate complex symbolic interfaces — files, folders, hierarchies, toolbars, navigational buttons — the iPad limits or even eliminates these in favor of touch, an approach intuitive even to those too young to read.
  • The collapsing of symbolic complexity into the simplicity of touch enables participation by new groups of people — even relative technophobes — and this mirrors the increased accessibility offered by Gutenberg’s revolution while lowering the barrier characteristic of most recent technologies.
  • For those interested in culture and creativity, this is an exciting prospect.
  • In Gutenberg’s case, the increase in accessibility led to a dramatic increase in cultural participation, and this is another way the iPad differentiates itself from many of its peer devices.
  • Put in the hands of readers and students, the robust capabilities of its new version of iWork, combined with access to the complete range of apps on the App Store and an entirely new generation of native apps, the iPad could provide access to professional-quality creative tools that empower a new set of participants
  • the iPad’s blend of social and contextual technologies and its ease of customization offer useful ways for the device to help users sort, focus, and control the information around them. The iPad’s networking capabilities, linked to a new generation of digital books, could help people discover both new texts and the members of a discussion group who could help them process what they’re reading. Combined with a portable format that allows readers to carry their books into various contexts, this could be incredibly powerful. One imagines, for example, a field-guide to forests linked to live discussion partners, allowing a reader to discover the forest in a new and engaging way that offers the advantages of both the first and second informational ages. Yet this sort of capability also reveals an area where the iPad falls surprisingly short: its lack of a camera (let alone two, one forward and one backward facing) means the device has limited capabilities for interesting emerging technologies like augmented reality — a staple of recently-developed apps. In terms of future eBooks, a volume of Hemingway that could alert readers that they were only two blocks from the café Les Deux Magots, for example, and offer an augmented tour of the place or that could direct the reader of Brontë to a moor would be transformational indeed. Perhaps we’ll see such capabilities on iPad 2.0.
Barbara Lindsey

Wired Campus: Professor Encourages Students to Pass Notes During Class -- via... - 0 views

  • Back then, most of his students were unfamiliar with Twitter, the microblogging service that limits messages to 140 characters. And for the first few weeks of course, students were reluctant to tweet, says Mr. Complese. “It took a few weeks for this to click,” he said. “Before it started to work, there was just nothing on the back channel.”
  • his hope is that the second layer of conversation will disrupt the old classroom model and allow new kinds of teaching in which students play a greater role and information is pulled in from outside the classroom walls.
  • Once students warmed to the idea that their professors actually wanted them to chat during class, students begin floating ideas or posting links to related materials, the professor says. In some cases, a shy student would type an observation or question on Twitter, and others in the class would respond with notes encouraging the student to raise the topic out loud. Other times, one of the professors would see a link posted by a student and stop class to discuss it.
  • ...5 more annotations...
  • I am one of Cole’s “experimental lab rats,” and I must say that Cole and his colleague changed the way that I view teaching and learning. That course disrupted my notions of participation, identity, and community, and the changes are for the better. The course was so intellectually stimulating that when the course ended, I experienced a tremendous loss. The loss was so great that I felt myself trying to create Twitter communities in my future classes because I missed that engagement. If you are curious about our course, visit my course blog. https://blogs.psu.edu/mt4/mt-search.cgi?blog_id=655&tag=CI597C&limit=20 From there, you can access other students’ blogs and see some of the other conversations that ensued. For those who are critiquing Cole for his “grand experiment,” I must say that those of us who were in the course take pride in being a part of such an innovative course that challenged our perspectives of teaching and learning. We truly became a community, and that community has continued to this day on Twitter. I have even started using Twitter when I teach my undergraduate courses! Thank you, Cole (and colleague), for making a difference in my life! If you still curious about the course, check out http://www.youtube.com/watch?v=gE935OqkKE8 and hear more about it.
  • @Bill Sodeman, FERPA does not come into play in what we did here. Twitter was not a replacement for a course management system and we didn’t hand out grades or force anyone into the environment. Those who adopted found it worthwhile. Also, controlling access would have killed one of the other really important (and unintentional) things that happened here — people not enrolled in the course followed and contributed via Twitter live!
  • We introduced quite a variety of technologies as we explored themes of community, identity, and design — all while participating in some very rigorous readings and conversations. I wrote a few posts about it a while back. Twitter was the most surprising outcome on many levels. At the end of the day, it was the class that became the community. Twitter empowered that in a strange way — a way that has us thinking about how we do this again. The one thing I am thrilled to see is that this conversation is happening — again, not about Twitter per se, but about rethinking practice. Thanks to everyone who is contributing thoughts!
  • @Megan Fritz The most intriguing part for me was the there was no official “monitor” of our conversation. Instead, we new that Cole and his colleague were tuned in, but it didn’t matter. We were in charge of our conversation. We became the drivers of the conversation, which made it meaningful for us as we constructed our learning. The channels of communication changed from bi-directional (teacher-to-student) to multi-directional (teacher-student-student-teacher, etc.). I would be bothered by thinking that the professor thought that we were “off track” and needed someone to monitor us to keep the back channel on track. In our case, the back channel was very much on task and often sat in the driver’s seat. It gives a whole new meaning to student-directed instruction. While such openness can be scary and intimidating because the control is handed over to the students, the experience can be powerful because the teacher becomes a member of the community partaking in the negotiation of the steering of the conversation.
  • I’m a PR student at the University of Oregon and this term I’m taking a social media marketing class with Kelli Matthews. She allows us to tweet during lecture as long as we tag content with #j412. If anyone would like to sit in just do a twitter search for #j412. We meet Monday and Wednesdays noon to 1:30 (pacific time). Or, check out our class website: http://strategicsocialmedia.wordpress.com/
1 - 4 of 4
Showing 20 items per page