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ALL PERFORMANCE METRICS of U.S. hotels improved in the fourth week of July and RevPAR reached an all-time high on a nominal basis during the week, according to STR. Occupancy was the highest since early August 2019 in the week. Occupancy was 72.8 percent for the week ending July 23, up from 72 percent the week before and dropped 6 percent from 2019. ADR was $158.79 for the week, up from $157.23 the week before and increased 16.4 percent from three years ago. RevPAR reached $115.59 during the week, up from $113.28 the week before and increased 9.3 percent from 2019. Among STR's top 25 markets, Orlando reported the only occupancy increase, up 2.2 percent to 81.8 percent, over 2019. San Diego (87.1 percent) led the markets in absolute occupancy during the week, followed by Oahu Island (86.2 percent) and Seattle (85.7 percent). San Diego also posted the largest ADR gain, increased 40.5 percent to $286.50, over 2019.

U.S. HOTELS REPORTED record-high monthly room rates on a nominal basis in July, according to STR. RevPAR on a nominal basis hit an all-time high during the month and occupancy was the second highest since August 2019. However, performance dipped some in the third week of August on a weekly basis, but performance improved during the week over 2019. Occupancy was 69.6 percent in July, down from 70.1 percent in June and down 5.4 percent from three years ago. ADR was $159.08 during the month, up from 155.04 in June and up 17.5 percent over 2019. RevPAR reached $110.73 in July, up from $108.64 the month before and increased 11.2 percent three years ago. At the same time, occupancy dropped to 67.3 percent for the week ending August 20, down from 68.5 percent the week before and dropped 3.9 percent from 2019. ADR was $150.96 for the week, decreased from $152.34 the week before and increased 16.7 percent from three years ago. RevPAR reached $101.59 during the week, fell from $104.30 the week before and increased 12.2 percent from 2019.

U.S. HOTEL PERFORMANCE saw a decline in the last week of September compared to the previous week, as expected, according to CoStar. However, there was an improvement in year-over-year comparisons, particularly in occupancy due to a favorable Rosh Hashanah calendar shift. Occupancy stood at 66.7 percent for the week ending Sept.30, marking a slight decrease from the preceding week's 68.5 percent, and a 0.8 percent year-over-year rise. ADR was $157.89, down from the prior week's $164.97, but showed a 4.6 percent increase compared to the previous year. RevPAR also experienced a drop to $105.31, compared to the previous week's $112.96, yet still represented a 5.4 percent rise from 2022.

U.S. HOTEL PERFORMANCE increased in the second week of December, according to STR. ADR was up during the week when compared to same period in 2019. Occupancy was 57.4 percent for the week ending Dec. 11, up from 54.8 percent the week before and down by 4.8 percent for the same period in 2019. ADR for the week was $128.35, up from $127.92 the week before and increased 2.3 percent when compared to two years ago. RevPAR increased to $73.73 during the week from $70.08 for the week before but dropped 2.7 percent for the same period in 2019. Among the Top 25 Markets, Norfolk/Virginia Beach saw the only occupancy increase among STR's top 25 markets during the week, up 4.2 percent to 55.2 percent over 2019. New York City reported the highest weekly occupancy level of any STR-defined U.S. market at 81.5 percent. However, its occupancy level was 13 percent lower than two years ago. Miami registered the largest ADR increase during the period, up 30.1 percent to $229.34, when compared to 2019.

DALLAS-BASED INVESTMENT firm NewcrestImage became the second largest shareholder in TiffinLabs, a Singapore-based food tech company which operates food delivery-focused virtual restaurant brands, a statement said. Founded in 2020, TiffinLabs introduced numerous virtual brands across Singapore and Malaysia. It started U.S. expansion in Dallas in 2021 and now operates in Chicago, Detroit, Knoxville, and Charlotte. By 2023, it expects to have 1,000 digital storefronts globally and to be operating in 30 U.S. cities. "TiffinLabs offers hotels and restaurants a low cost, turn-key source of incremental revenue for post-pandemic recovery, while for us as investors, TiffinLabs represents a strategic opportunity for long-term growth," said Mital Patel, managing partner of NewcrestImage. Because of the company's shareholder position, Patel now becomes a board member of TiffinLabs.

A STABLE ECONOMIC backdrop is expected to fuel a 10.7 percent year-over-year increase in the U.S. short-term rental industry in 2024, surpassing the 6.7 percent rise seen in 2023, according to AirDNA's 2024 outlook report. Moreover, AirDNA foresees balanced growth for the industry in 2024, marked by a projected 10.9 percent increase in supply expansion guided by rising demand for more sustainable market practices. "Approaching 2024, the industry anticipates balanced growth with a projected 10.9 percent increase in supply expansion," said Jamie Lane, senior vice president of Analytics at AirDNA. "Contrary to exaggerated reports of an STR 'collapse,' heightened market competition emphasizes the need for hosts and property managers to meticulously monitor data trends. This strategic approach is crucial for surpassing competitors and sustaining revenue, taking advantage of a strong economy and the growing preference of travelers for STR lodging."

THE U.S. TRAVEL Association led a delegation of 11 travel industry leaders to U.S. Deputy Secretary of Commerce Don Graves on March 8 to discuss promoting safe business and professional travel to help recovery post COVID-19. Travel leaders also demanded additional H-2B, J-1 and other temporary work visas available to meet seasonal workforce During the roundtable, Graves voiced his support for the travel industry, saying the Commerce Department will bring "all tools to the table" to help overcome obstacles that remain to the normal resumption of business travel, a statement said. They discussed the reentry of urban office workers and its correlation to the restart of business travel as well as opportunities to attract global meetings, conventions and exhibitions to the country.

U.S. HOTELS ARE likely to report improved RevPAR growth in the second half of the year, following a weak first quarter, according to CBRE. International tourism and other economic factors are expected to provide a boost to performance. A 2 percent increase in RevPAR growth is forecasted for 2024, down from the 3 percent estimated in February. RevPAR is now expected to grow by 3 percent for the remainder of the year, driven by international tourists, holiday travel, and limited supply growth. It is projecting GDP growth of 2.3 percent and average inflation of 3.2 percent in 2024. The performance of the lodging industry is closely tied to the strength of the economy, as there is typically a strong correlation between GDP and RevPAR growth, CBRE said in a statement.

RED ROOF IS putting its money to good use, fighting human trafficking in cooperation with anti-child trafficking and exploitation organization ECPAT-USA. The hotel company and the not-for-profit kicked off their new partnership with a $10,000 check presentation at the AAHOA 2022 Annual Conference & Trade Show last week. Red Roof is a member of ECPAT-USA's Tourism Child-Protection Code of Conduct, known as "The Code," a voluntary set of business principles travel and tour companies can implement to prevent sexual exploitation and trafficking of children. Through the summer months, Red Roof also will promote The Code and encourage more donations from its franchise partners and vendors and the entire hospitality industry. "Red Roof stands shoulder-to-shoulder with ECPAT-USA," said George Limbert, president of Red Roof. "We encourage all of our partners and peers in travel and hospitality to join us and stand by ECPAT-USA in the fight against human trafficking."

PEACHTREE GROUP, THE newly formed affiliate of Peachtree Hotel Group created last week to handle its real estate investments, is launching its first initiative, the 1031 Exchange Delaware Statutory Trust program. The company also selected Tim Witt as president over the new program. A DST is a single-purpose entity qualified for Section 1031 real estate exchanges, according to Peachtree. It allows investors to exchange replacement properties without incurring taxable gain on the sale of previously owned assets. Peachtree's 1031 Exchange DST program will invest in institutional-grade hotels in the U.S. through Peachtree Hospitality Management, another division of Peachtree, is expected to operate any properties acquired as part of the exchange. "As we expand our array of high-quality, diversified investment strategies, we wanted to create 1031 Exchange DSTs to provide tax deferral strategies in the hospitality sector," said Greg Friedman, Peachtree's CEO and managing principal. "We anticipate significant growth and appreciation in the hospitality sector, driving values above pre-pandemic levels. Also, real estate offers an excellent alternative investment channel for those seeking an inflation hedge. We strongly believe hospitality is the most investable asset in the market today, and we anticipate being able to achieve outsized returns."

A STRONG PERFORMANCE by U.S. hotels during the first quarter of 2022, along with other factors, are leading CBRE Hotels Research to raise its forecast for the rest of the year. The research firm now expects a full recovery in ADR in 2022 and in demand and RevPAR in 2023. First quarter RevPAR reached $72.20, up 61 percent from year earlier, despite a surge from the COVID-19 omicron variant, according to CBRE. RevPAR growth was driven by a 39 percent increase in ADR and a 16 percent increase in occupancy. ADR was 5 percent ahead of 2019's levels, marking the third consecutive quarter in which levels exceed the same period in 2019. These rising rates demonstrate that travelers aren't price-sensitive in many peak-demand markets.

THE U.S. HOTEL industry is "beginning to get back to getting back to it," according to a speaker at The Lodging Conference 2022, held Sept. 19-22 in Phoenix. More than 2,500 people attended the event at the JW Marriott Desert Ridge Resort, continuing the industry's return to normalcy after more than two years of pandemic. Talk of the economy during the conference was mostly positive, though concerns about the labor shortage remained high as well as some apprehension about overall economic stability. Women were strongly represented on the stage with the awarding of the annual Castell Award. AAHOA's leadership team also contributed to the conference conversation.

REFORMS TO THE distribution of Small Business Administration loans, a new H2-C visa program and expansion of the Earned Income Tax Credit to benefit hotels were the main topics discussed at AAHOA's recent Fall National Advocacy Conference with legislators in Washington. Days later, AAHOA leadership met with Federal Trade Commission Commissioner Alvaro Bedoya to discuss fair franchising concerns. A day of advocacy AAHOA board members and representatives met with more than 100 agency heads and 40 U.S. senators and representatives in Washington to advocate for these and other causes for the hospitality industry.

AS THE FAMILY of Jayanti P. "J.P." Rama, former AAHOA chairman and co-founder of co-founder of JHM Hotels, gathered for his funeral, tributes to him continued. The praise came from all levels of the industry as well as from personal associates and friends. J.K. Patel, founder of North Point Hospitality and AAHOA chairman for 1996 to 1997 "J.P. was one of my dearest and closest friends, who I have known for over 30 years. We traveled together from coast to coast in the mid - 1990's during our chairmanship years at AAHOA. JP was always interested in working with individual owners and helping them advance and succeed in their business. He made sure everyone's voice was heard, putting their needs above all else. He was also veryinterested in making sure the younger generation of hoteliers would have a strong platform from which they can succeed. Geeta and I also had the privilege of traveling together socially with JP and Ilaben across the world. It was during those trips that JP's true kindness and gentle heart was in full force and effect. He always took the time to engage with everyone we came across during our trips and would always leave everyone with a smile on their face. We spent many evenings together discussing what was most important to JP - his faith, his family and his friends.

INTERNATIONAL INBOUND TRAVEL is expected to slow down in the fall after surging over the summer, according to the latest U.S. Travel Association forecast. USTA also expects it may take until 2025 for the travel segment to recover to pre-pandemic levels. Inbound travel recovery picked up in summer and reached a pre-pandemic high of 35 percent below 2019 levels in July 2022, said U.S. Travel Association. It improved from a 41 percent decrease in May and declines of more than 50 percent earlier in 2022. The latest report by Aaron Szyf, economist, USTA, said that inbound travel recovery continued from Europe and Latin America in the past few months, which was 22 percent below 2019 levels in July. Meanwhile, Asian markets declined 66 percent in July, largely due to stagnation from China and a very slow return from Japan.

Sonesta Essential Plainfield, an upper-midscale hotel with 67 rooms, is now open in Indianapolis. The property, owned by Bipin Patel, is the second Sonesta Essential location to launch since the brand's introduction in January. The hotel is near Pioneer Park, Sodalis Nature Park, Indianapolis International Airport, the Indianapolis Zoo, Zip City Indy and the Indiana War Memorial & Museum. Amenities include a fitness center. "We're excited to provide guests with the full range of conveniences offered by Sonesta Essential," said Bipin Patel, owner of Sonesta Essential Plainfield. "From modern sleep amenities to refreshed communal spaces, visitors to Greater Indianapolis now have a fresh choice for dependable and comfortable lodging that caters to their travel requirements."

The Hampton Inn & Suites by Hilton Huntsville Downtown is now open in Huntsville, Alabama. It is owned by Chattanooga, Tennessee-based Vision Hospitality Group led by Mitch Patel as president and CEO. The 150-room hotel will be operated by Vision's subsidiary Humanist Hospitality. It is near the Von Braun Center multi-purpose indoor arena as well as various boutiques, restaurants breweries and craft coffee shops. Huntsville is home to the U.S. Space and Rocket Center, Marshall Space Flight Center and Redstone Arsenal, along with the second largest technology and research-park in the nation. Hotel amenities include 1,800 square feet of meeting space and a lobby bar.

A NEW SURVEY finds that nearly three in five U.S. travelers plan to "trip-stack" this holiday season by adding another destination or trip directly following or leading up to their existing travel plans. The survey by G6 Hospitality's economy lodging brand Motel 6, also found that most travelers will be looking to try something new. The fifth annual holiday survey also found that, along with plans to trip-stack, 67 percent of respondents said that holidays are the only time when friends and family are available to travel. More than half, 52 percent, of those surveyed plan to cross an average of three state lines while on their winter trips and 46 percent plan to stay at a hotel or motel for their trips, the survey, which received response from 2,000 Americans, pointed out.

THE OMICRON VARIANT has not good for the hospitality industry, but it hasn't been as bad as expected, which is a good sign for the future, according to HotStats. GOPPAR for November was up from the same time last year, but still down from 2019. GOPPAR for November was $55.68, down 29.4 percent from November 2019. It's also down from $68.97 In October, but according to HotStats that is not unusual for this time of year. "A typical spike in profit in October, normally gives way to a drop off in November," HotStats said. "ADR in the month was $7 higher than at the same time in 2019 after being well down in 2020. This helped drive both RevPAR and TRevPAR, which were both up triple digits over 2020, though still down considerably versus 2019." The appearance and rapid spread of Omicron, which originated in South Africa and by December was the dominant strain in the U.S., was a "noisy" intrusion, HotStats said, coming as it did while the country was still dealing with a spike from the Delta variant. However, it could turn out to "be more insipid than insidious."

THE U.S. GENERAL Services Administration recently announced the per diem rate for lodging for government employees in the continental U.S., and it was good news for hotels. The GSA increased the standard CONUS per diem rate for fiscal year 2023 and set all non-standard area rates at or above the fiscal year 2022 rates. The standard CONUS lodging rate rose from $96 to $98, according to the GSA's statement. The meals and incidental expenses per diem tiers for the fiscal year are unchanged at $59 to $79, with the standard M&IE rate unchanged at $59. There are no new NSA locations this year, and three locations that were NSAs or part of an established NSA in fiscal year 2022 will move into the standard CONUS rate category. They are Cromwell and Old Saybrook, Connecticut, in Middlesex County; El Paso, Texas, in El Paso County; and Rock Springs, Wyoming, in Sweetwater County.