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RED ROOF IS putting its money to good use, fighting human trafficking in cooperation with anti-child trafficking and exploitation organization ECPAT-USA. The hotel company and the not-for-profit kicked off their new partnership with a $10,000 check presentation at the AAHOA 2022 Annual Conference & Trade Show last week. Red Roof is a member of ECPAT-USA's Tourism Child-Protection Code of Conduct, known as "The Code," a voluntary set of business principles travel and tour companies can implement to prevent sexual exploitation and trafficking of children. Through the summer months, Red Roof also will promote The Code and encourage more donations from its franchise partners and vendors and the entire hospitality industry. "Red Roof stands shoulder-to-shoulder with ECPAT-USA," said George Limbert, president of Red Roof. "We encourage all of our partners and peers in travel and hospitality to join us and stand by ECPAT-USA in the fight against human trafficking."