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Red Roof Inn Hutchins is now open in Hutchins, Texas. The 41-room hotel is owned and operated by Jay Patel as his first hospitality venture. Red Roof Inn Hutchins is close to Dallas and attractions including the Cold War Air Museum, Trinity River Audubon Center and Trinity Forest Adventure Park, Red Roof said in a statement. Red Roof Inn Hutchins is pet friendly and is part of the RediRewards program from Red Roof. The hotel also takes part in Red Roof's RediClean program. Patel was introduced to Red Roof by a friend and existing franchisee. "Red Roof's team has supported me throughout this project, from start to finish," Patel said. "Special thanks to Alex Shamsuddin, Red Roof's Regional Vice President of Franchise Sales, who collaborated closely with me to secure permits for the ideal location in Hutchins, Texas. The robust logistics industry in our county, coupled with other significant businesses and local attractions, sets our hotel up for success."

HUNDREDS OF RED Roof franchisees gathered for the company's 2021 regional meeting in Dallas. It was part of a "Look & Listen" tour for Red Roof's newly appointed President George Limbert, and it provided a snapshot of the company's future. Limbert and other company executives addressed the crowd of hotel owners during the conference at the Gaylord Texan Resort & Convention Center. Topics included updates on the company's new HomeTowne Studios prototype, launched in August during the 2021 AAHOA Convention & Trade Show, that the company said is more cost-effective to develop with improved operational efficiency. For Limbert, who was appointed in August, it was another opportunity to meet the people he serves in order to chart Red Roof's course in the post pandemic hospitality marketplace. Look & Listen Limbert said he went to 11 properties during a visit to Atlanta for the Red Roof regional meeting there the week before the Dallas event. He planned to visit 12 more during his time in Texas. "I'm a people person. I love people. I love learning their stories. I love hearing their origins stories, I love hearing about franchisees," Limbert said. "We've got such resilient franchisees. We started outperforming 2019 numbers in April of 2021. So, our recovery wasn't now, it wasn't the summer, it was in April, so our brand is resilient, our brand is doing great."

ANOTHER LARGE HOTEL company, Red Roof, has met with AAHOA leaders to discuss the association's 12 Points of Fair Franchising. Red Roof executives, including President George Limbert, affirmed their commitment to work with AAHOA on maintaining strong relationships with its franchisees. Along with Limbert, Red Roof's representatives included Matthew Hostetler, chief development officer; and Fouad Malouf, senior vice president franchise operations. The company's portfolio includes 680 properties in the U.S., Brazil and Japan. AAHOA released the 12 Points in April as part of educational offerings, and previously executives with G6 Hospitality and BWH Hotel Group, parent company to Best Western Hotels & Resorts, held similar meetings to discus the points. "Red Roof has been a longtime partner of AAHOA, and we appreciate their commitment to open dialogue for the betterment of our hoteliers and the broader hotel industry," said Nishant "Neal" Patel, AAHOA chairman. "We look forward to continuing our productive and mutually beneficial partnership with Red Roof, including conversations about AAHOA's efforts to educate its members and promote fair franchising across our industry."

DHRUV MANAGEMENT IS to construct a HomeTowne Studios by Red Roof in Tampa, Florida, as well as a new HomeTowne Studios in Bradenton, Florida, with its affiliate Dhruv Development. Dhruv Management is led by Vijay Patel and Dhruv Development is led by Amit Patel. Dhruv Management owns and operates two Red Roof hotels in Alabama and Florida and has four more properties in various stages of development through Dhruv Development. "We are excited to partner with Red Roof on our latest extended-stay hotels with the HomeTowne Studios in Tampa and Bradenton," said Amit Patel. "Red Roof is not just a franchisor; they are heavily invested in any franchisee partnership from the moment they sign a deal. Their assistance has been invaluable, from securing approvals to moving dirt. Thanks to Red Roof's continued commitment to hospitality fundamentals, we are confident in the future of this hotel."