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THE "DIGNITY OF Work Pledge," launched by the American Hotel & Lodging Association and Procure Impact, a B2B marketplace for overlooked communities, led 23 hospitality companies to commit more than $7.4 million to create 100,000 hours of paid employment for individuals facing work barriers. The companies are increasing purchases from vendors on Procure Impact's platform and regularly reporting progress on AHLA's Responsible Stay website. "As part of our Responsible Stay initiative, we at AHLA are pleased to support these hospitality companies in caring for guests and uplifting their communities while achieving responsible sourcing and community impact goals," said Kevin Carey, AHLA's interim president and CEO. "The strong participation in the Dignity of Work Pledge reflects the hospitality industry's commitment to compassionate service." Procure Impact connects businesses with products made by U.S. vendors employing overlooked populations, including people with disabilities, refugees, veterans and those affected by poverty, mental health challenges, homelessness, trauma, incarceration and addiction, AHLA said in a statement.

CHOICE HOTELS INTERNATIONAL announced the 2024 recipients of its "Your Community, Your Choice" grant, donating $75,000 to help hotel owners fund local nonprofits. This year marks the initiative's fifth anniversary, with $275,000 donated through more than 70 hotels across the U.S. since 2019. The grants have supported food security, veteran aid, assistance for abuse and trafficking victims, youth education and animal shelters, Choice said in a statement. "At Choice Hotels, we believe in the power of our hotels to be catalysts for positive change within their communities," said Megan Brumagim, Choice's vice president for upscale brands and chief sustainability officer. "We're honored to celebrate the fifth year of the 'Your Community, Your Choice' program by supporting the impactful work of these nonprofits, whose efforts align with our commitment to build a better tomorrow, today."

THE AMERICAN HOTEL & Lodging Association and Procure Impact, a B2B marketplace supporting marginalized communities, have introduced the "Dignity of Work Pledge" aiming to provide 100,000 paid employment hours for overlooked populations. Hospitality firms such as Davidson Hospitality Group, Pyramid Global Hospitality, Sage Hospitality Group, CoralTree Hospitality, Atrium Hospitality, Pacific Hospitality Group, Modus Hotels, and 21c Museum Hotels have committed to this initiative. Together, these hotels manage over 110,000 rooms nationwide, AHLA said in a statement. Procure Impact's B2B marketplace offers companies the chance to source responsibly and fulfill social impact objectives. "We believe the hospitality sector is uniquely positioned to harness its purchasing power to create unique and meaningful guest experiences and change millions of lives in the process," said Lauren McCann, Procure Impact's founder and CEO. "We are excited to partner with so many pioneers in hospitality who are building spaces and places grounded in belonging and purpose through the products that they feature and purchase."

DAVID KONG, THE recently retired president and CEO of Best Western Hotel Group, is the inaugural recipient of the Arne Sorenson Social Impact Leadership Award. The award, sponsored by the American Hotel & Lodging Association, the American Hotel & Lodging Foundation and The BHN Group, is named after the late Arne Sorenson, the former president and CEO of Marriott International who passed away in February. Kong will be recognized during the AHLA Foundation's fundraising gala, the Night of a Thousand Stars on Jan. 23, as well as during the 21st Annual Americas Lodging Investment Summit in Los Angeles on Jan. 25, according to a press release from AHLA. The award will be presented annually to a senior-level executive in the lodging industry to recognize their leadership and community engagement. Nominations are reviewed by AHLA's executive committee and representatives from ALIS.

AAHOA MADE CHANGES to two leadership positions Monday with a promotion and a new hire. Heather Carnes to executive vice president for communications and chief strategy officer and hired Phelps Hope as its new executive vice president for operations and chief development officer. Carnes has been with AAHOA for three years, most recently as the association's vice president of marketing and communications, and has worked nearly her entire career in the association space, according to AAHOA. In her new role, she will focus on organizational strategy, marketing and communications, organizational culture and HR, education/program development and strategic partnerships. "It's an incredibly important time for AAHOA and our industry," Carnes said. "I'm thrilled to be moving into this new role where I can have an even greater impact on the organization, our overall strategic initiatives, and working alongside Laura Lee, Phelps, and the rest of the AAHOA team to make big things happen on behalf of our nearly 20,000 hotelier members."

AAHOA IS URGING hotels to adopt cybersecurity measures to prevent incidents similar to the recent cyberattacks on MGM Resorts International and Caesars Entertainment. Following the ransomware attack on IHG Hotels & Resorts last year, which cost hotel owners between $30,000 and $75,000 each, AAHOA called for clear lines of communication to protect franchisees who bore the brunt of revenue losses from bookings missed due to the disruptions. In July, Choice Hotels International confirmed a data breach impacting guest information in its Radisson Hotels Americas chain, originating from a file-transfer system hack, according to AAHOA and media reports. The association said that most impacted franchisees are small business owners, unable to absorb unexpected booking losses. This challenge is amplified by ongoing issues like staffing shortages, which further hinder their recovery efforts. It further emphasized that with franchisor support, hoteliers can improve the guest experience and reduce the risk of disruptive incidents.

APPROXIMATELY 82 PERCENT of American travelers see sustainable travel as important, with nearly half, 48 percent, viewing it as secondary to trip planning, according to a recent survey by Booking.com. However, roughly 32 percent expressed fatigue towards discussions on climate change. The survey conducted among 31,000 people across 34 countries and territories highlighted the need for collective action to maintain momentum toward a more sustainable travel industry, Booking.com said. "While many travelers have retained a sense of optimism and a desire to have a more positive impact, there is a critical opportunity for the industry to accelerate efforts to make those choices easier for everyone," said Danielle D'Silva, Booking.com's head of sustainability. "It's important that we continue ensuring that more sustainable options are not only readily available, but also easy to trust and understand. That's where we believe further education, clear and consistent standards and credible third-party certification of legitimate sustainable practices across the travel experience can really help. While the signals of consumer frustration should be a concern, it's also a reminder to maintain our focus on the impactful work we know can make a difference not only for travelers, but for communities and destinations everywhere."

The American Hotel & Lodging Association Foundation's third annual "No Room for Trafficking Summit" will take place on July 30, coinciding with the United Nations' World Day Against Trafficking in Persons. The upcoming summit will evaluate the first-year impact of NRFT Survivor Fund grants on nearly 650 human trafficking survivors, AHLA Foundation said in a statement. "In 2022, we launched the NRFT Survivor Fund - a first for the hotel industry - to expand the hotel and lodging industry's efforts to support trafficking survivors," said Anna Blue, AHLA Foundation's president. "Since launching the Survivor Fund, we have grown our total raised to $7.5 million towards our goal of $10 million, and we look forward to awarding $1 million in grants to community-based organizations that support human trafficking survivors at our third annual summit." Last year's NRFT Summit announced the inaugural grantees of the NRFT Survivor Fund, including Safe House Project, BEST, Restore NYC, and the University of Maryland SAFE Center for Human Trafficking Survivors, the statement said. AHLA Foundation also shared data showing the impact of the $500,000 distributed to the four Survivor Grantees.

STAFF MEMBERS OF two hotel industry associations donned blue in January to recognize National Human Trafficking Prevention month. AAHOA and the American Hotel & Lodging Association also sought to encourage hotel owners to take advantage of their educational programs on detecting and preventing trafficking in their properties. Like his predecessors since 2010, President Joe Biden issued a proclamation officially designating January as the month to focus awareness on trafficking prevention, according to the U.S. Department of State. The month recognizes the work done by foreign governments, international organizations, anti-trafficking entities, law enforcement officials, survivor advocates, communities of faith, businesses and private citizens to raise awareness about human trafficking, the State Department said. "Since human trafficking disproportionately impacts racial and ethnic minorities, women and girls, LGBTQI+ individuals, vulnerable migrants, and other historically marginalized and underserved communities, our mission to combat human trafficking must always be connected to our broader efforts to advance equity and justice across our society," Biden said in his proclamation.

THE AHLA FOUNDATION granted $1 million to the 2024-2025 No Room for Trafficking Survivor Fund grantees, eight community-based organizations aiding human trafficking survivors. The grantees were announced at the third annual NRFT Summit on July 30, coinciding with United Nations World Day Against Trafficking in Persons, a global campaign to end child trafficking. "The No Room for Trafficking Survivor Fund is a first for our industry, and already, it's a powerful example of collective impact and what we can achieve when the industry comes together," said Anna Blue, AHLA Foundation's president. "This year, we were able to double the total awarded funds from $500,000 in 2023 to $1 million in 2024 and invite more than 40 community-based organizations to apply."

Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts, was recognized by the UJA Federation of New York for his professional and philanthropic achievements at its annual Hospitality Division reception on June 4 at the New York Marriott Marquis. The New York event raised $600,000 to support UJA Federation's global crisis relief efforts, the Federation said in a statement. The UJA Hospitality Division committee is chaired by Jonathan Tisch, co-chairman of the board of Loews Corporation and executive chairman of Loews Hotels. "For 15 years, Wyndham has supported UJA and its work caring for those in need while fostering diverse communities," Ballotti said in January when UJA-Federation announced the recognition. "Together with my hospitality colleagues, we'll celebrate UJA's work and its impact on communities worldwide."

HILTON WORLDWIDE HOLDINGS and American Express are offering 20,000 complimentary hotel room nights to those impacted by the recent wildfires across the greater Los Angeles area. Hilton is working with local nonprofit 211 LA to provide rooms for wildfire-displaced individuals already seeking aid through the organization. Individuals in need of rooms can apply online, the companies said in a joint statement. "All natural disasters take a toll on our people and communities, and this one weighs particularly heavy given our long history in California," said Christopher Nassetta, Hilton's president and CEO. "In times like these, our founder's belief that hospitality can be a force for good carries even greater meaning and makes our responsibility to those we serve even more urgent. We are actively in touch with all hotels in the area and are incredibly grateful to our team members who have already gone above and beyond to support the community and each other."

The Courtyard by Marriott San Antonio Riverwalk in Texas recently earned the Green Key Global Sustainability Certificate issued by Green Key Global in Ottawa, Ontario. The certification evaluates hotels on energy efficiency, environmental practices, waste management, community engagement, and associate education. Courtyard by Marriott San Antonio Riverwalk is committed to community impact and environmental sustainability, the company said in a statement. "We are thrilled to receive the Green Key Global Sustainability Certification," said Dinesh Rao, the hotel's general manager. "We are committed to creating a sustainable future for our guests, staff, and the environment. This certification is a testament to our efforts, and we will continue to lead the way in eco-friendly hospitality."

AAHOA'S FINAL CHARITY Golf Tournament of 2024 took place on Nov. 6 at LPGA International in Daytona Beach, Florida. The event, held in the North and South Florida Regions, raised approximately $76,000 for the AAHOA Charitable Foundation and drew nearly 100 players and 12 sponsors. This year, the association hosted three tournaments that raised $241,000 from vendor partners, members and sponsors for various charities, AAHOA said in a statement. "As hoteliers, contributing to our communities remains central to our mission," said Miraj Patel, AAHOA's chairman. "Seeing our members and industry partners join forces here in Daytona Beach to support impactful causes was uplifting. I am grateful to North Florida Regional Director Jayesh 'Jay' Patel and South Florida Regional Director Chetan 'Chris' Patel, as well as the ambassadors whose hard work brought this event to life and ensured its success."

IHG HOTELS & RESORTS donated $500,000 to the American Hotel & Lodging Association Foundation's No Room for Trafficking Survivor Fund to combat human trafficking. It is the most recent donation by a large hotel company to the fund. The Survivor Fund works to end human trafficking and support the economic stability of human trafficking survivors with the contribution, a statement added. It supports survivors' immediate needs and long-term stability that will empower and equip survivors and their families to help prevent revictimization, including but not limited to emergency housing and career development support by funding community-based organizations. Since its inception, the fund has raised $2.5 million with contributions from Extended Stay America, G6 Hospitality, Hilton Global Foundation, Hyatt Hotels Foundation and Wyndham Hotels & Resorts. "IHG Hotels & Resorts is committed to eradicating human trafficking, and this support of the NRFT Survivor Fund underscores our long-standing effort to condemn this exploitation and help survivors," said Elie Maalouf, IHG's CEO for the Americas. "The fund will play a crucial role in providing survivors with the support they need for future stability and success. Recognizing that our industry has a unique opportunity to fight human trafficking collectively, we proudly join our peers and AHLA Foundation in continuing to make impactful change."

ON JUNE 6, MIT Shah, founder and CEO of Noble Investment Group, will be recognized by UJA Federation of New York for his professional and philanthropic achievements. Also, Jenifer Eager has joined Noble as vice president of fund and corporate accounting. Shah will receive the award at the federation's annual Hospitality Division reception and NYU Investment Conference to be held at Marriot Marquis in New York. "We are so pleased to honor Mit this year," commented Jonathan Tisch, executive chairman of Loews Hotels and chair of UJA's Hospitality Division. "His leadership and history of giving back to the industry and community make him the perfect honoree." Shah said the UJA Federation's recognition is the realization of generations of work. "As the eldest child of immigrant parents in search of the American dream, I am honored to be recognized by my friend, Jon, and the incredible stewards of the UJA Federation," he said. "The UJA Federation inspires us to lead lives that matter and to help support those in need. It continues to have an immeasurable impact on humanity." UJA has been funding hundreds of organizations that are responding to ongoing challenges and emerging issues worldwide.

SAI LLC, LED by president Rajesh "Raj" Bhagia, recently won the 2023 Hilton Americas Development Award for New Build - Tru by Hilton in Brooklyn, New York. The 101-room Tru by Hilton Brooklyn, which opened in March, marked the brand's debut in New York city. The Hilton Development team selected 52 winners based on criteria such as quality of hotels developed and in operation, commitment to quality of projects, impact on local community and early adoption of newer brands, Hilton said in a statement. Along with the Development Awards by Brand, categories included Lifetime Achievement Award, New Developer of the Year, Conversion Developer of the Year, Multi-Brand Developer of the Year, Multi-Brand Deal of the Year and Developer of the Year by Category. "We are thrilled to celebrate our owner and development partners who are the recipients of the 2023 Americas Development Award," said Danny Hughes, Hilton's president for the Americas. "Over the last year, we've seen travel continue to grow across the Americas, creating even more opportunities for our partners to welcome guests to their hotels in exciting destinations across every corner of the region. From our legacy properties to our new developments, we are excited to see this continued growth and add even more exceptional hotels to our portfolio."

IHG HOTELS & RESORTS marked the 15th anniversary of the IHG Army Hotels military lodging program, part of the U.S. Army's Privatization of Army Lodging initiative. The program offers military guests, veterans and their families on-post accommodations under the Holiday Inn Express, Candlewood Suites and Staybridge Suites brands. Army Hotels provided more than 40 million room nights across 40 on-post installations in the U.S. and Puerto Rico since its founding in 2009, reinvesting $43 of every $100 to improve facilities and services, IHG said in a statement. "It's incredible to see the evolution of our first-of-its-kind military lodging program and our team's dedication to its success," said Chuck Sourbeer, IHG Army Hotels' vice president of hotel operations. "The program is a testament to our commitment to serving those who serve, with quality accommodations that reflect the high standards our guests expect from IHG brands. We're proud of the impact we've made on our guests and communities and the relationship we've built with the Army, and we look forward to the future of our hospitality journey."

AAHOA'S NORTH TEXAS Region hosted its second Charity Golf Tournament of 2024, raising around $60,000 for five charities. The association's final Charity Golf Tournament of 2024 will take place in Daytona Beach, Florida, on Nov. 6. The beneficiaries of the most recent tournament include the AAHOA Charitable Foundation, Businesses Ending Slavery & Trafficking, SLPS Aastha Charities, Nanu Foundation, and Nora's Home. The event, held on October 14 at Cowboys Golf Club in Grapevine, Texas, drew more than 100 players and 15 sponsors, according to AAHOA. "As hoteliers, giving back to our communities is a top priority," said Miraj Patel, AAHOA's chairman. "It was inspiring to see our members and industry partners in Dallas come together for causes that will have a lasting impact. I am grateful to North Texas regional director Dhiren Masters and the North Texas ambassadors who worked tirelessly to make this event successful."

THE U.S, CHINA and India drove 60 percent of the growth in tourism emissions from 2009 to 2019, according to Nature Communications. By 2019, they accounted for 39 percent of global tourism emissions. The research, based on data from 175 governments between 2009 and 2020, found that 20 countries drive nearly all global tourism emissions, with efforts to curb the trend proving ineffective. The emissions are generated by airplanes and vehicles used for travel to tourist destinations along with power consumption by travelers. Around 20 countries generate 75 percent of global tourism emissions, while 155 countries share the remaining 25 percent, the study found. There is now a hundredfold gap in per-capita tourism footprints between the most and least traveled nations.