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PROFITS FOR U.S. hotels reached a 28-month high in March, according to STR. Spring break travel and higher rates are pushing performance up on all levels. GOPPAR was $83.81 for the month, the highest level for the metric since November 2019. It was less than $10 shy of reaching the pre-pandemic comparable from March 2019. In February GOPPAR stood at $58.88. EBITDA PAR was $62.68, TRevPAR was $204.84 and labor costs per room were $61.45. For the latter two it was their highest mark since March 2020.

U.S. REVPAR LEVELS hit a record high in the third week of July despite Hurricane Beryl's effects on the top 25 markets, according to CoStar. All metrics were up compared to the previous week, with positive year-over-year comparisons. Occupancy rose to 73.5 percent for the week ending July 20, up from 69.2 percent the previous week, marking a 1 percent year-over-year increase. ADR increased to $165.91 from $158.21, reflecting a 2.4 percent rise compared to last year. RevPAR reached $122.02, up from $109.51 the prior week, showing a 3.4 percent increase from the same period in 2023. Meanwhile, the U.S. RevPAR level reached the highest for any week on record.

THE MAJOR CHALLENGES faced by U.S. hotels are labor, the return of corporate, group and conference travel, the impact of inflation on cost lines and the energy crisis, said Michael Grove, COO of HotStats, in a recent presentation. In the same session at the International Hospitality Investment Forum, panelists debated the best metric by which to measure industry performance. While speaking during a panel session at IHIF titled "Decoding the Data", Grove said that the most pressing issue is fixed costs are being replaced by oncoming growth in the variable areas which changes the dynamic of the cost base. "One of the key items around the average rate growth is what's going to happen when the full business mix returns," Grove said. "We still have a lot more of the lower-rated business to come back-the tours and groups and the other segments. We need to look at the impact on the cost lines themselves, the expense items around the P&L and what impact inflation is having on those, what impact the labor challenge is having.