THE HOSPITALITY SALES and Marketing Association International Global recently launched its Certified Hotel Sales Leader certification program, focusing on
current sales and commercial principles, practices, and strategies. The certification emphasizes hospitality sales leaders' abilities in team leadership,
commercial acumen, and implementing effective hotel sales practices to boost revenue, among other key skills, HSMAI said in a statement.
"We are very excited to add the CHSL certification to HSMAI's distinguished family of commercial certifications, including the CRME, CHDM, CRMA and CHBA," said
Robert Gilbert, HSMAI's president and CEO. "This new certification underscores our commitment to empowering hotel sales professionals with the vital skills and
recognition they need to excel as successful commercial leaders."
HOSPITALITY RESEARCH FIRM Knowland recently launched the Knowland Certification Program. The program offers three certification credentials aimed at
enabling hotel sales professionals to enhance their skills, elevate their professional profiles and demonstrate proficiency in management, Knowland said in a
statement.
"Today's data-driven solutions require hoteliers and software companies to work together to ensure software investments are being used to their fullest
potential," said Jessica Carey, VP customer operations, Knowland. "Knowland is a vital sales skill and a must-have expertise for today's sales teams; therefore,
having a certification program advances our efforts to demonstrate that sales teams are comfortable and knowledgeable in all aspects of the platform and can
prove that knowledge."
Sales professionals who come to the table with verifiable experience can advance their careers by documenting their skills and efficiently communicating that
value to current or potential employers, Knowland said. The program provides three credential levels: Certified Knowland Sales Leader Professional, Certified
Knowland Power User Professional and Certified Knowland Revenue Leader Professional (launching in 2024).