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THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

THE EIGHTH CALIFORNIA Lodging Investment Conference is scheduled for March 5 to 6 in Long Beach, California. It begins with a networking mixer and the 2025 Hotel Development of the Year Award, sponsored by Lodging Econometrics. The conference continues on March 6 with a full day of panels and networking, CLIC said in a statement. "The business outlook remains positive, with an increased level of consumer confidence laying the groundwork for a boom in travel and hospitality," said Craig Sullivan, CLIC's founder and president. "Savvy hoteliers who want to gain valuable knowledge on the California hotel market and network with the leading hospitality players on the West Coast will gain valuable insight into the ever-changing hotel landscape." Following opening remarks, Rachel Humphrey and Lan Elliot of the Women in Hospitality Alliance will present on the Women in Hospitality Leadership Alliance, the statement said. Bruce Ford, senior vice president of global business development at Lodging Econometrics, will then deliver the annual hotel market update before the day's panels.

KNOWLAND, A HOSPITALITY data-as-a-service provider, recently integrated a sub-market filter into its search and dashboard functions, adding to its market snapshot and new-to-market capabilities. This new feature enables precise filtering down to the sub-market level within larger markets, identifying localized opportunities, Knowland said in a statement. "To stay agile in this competitive industry, hotel sellers must be savvy about community activity," said Jeff Bzdawka, Knowland's CEO. "With this localized market view, they see opportunities in their immediate area rather than sifting through broad datasets. We continue to innovate our platform with new features and functionalities to help sales teams excel in account-based selling and automate the sales process for better outcomes." Hotel sales teams rely on detailed data analytics for sourcing new business, Knowland said. The sub-market filter provides accessible metrics on top neighborhoods, aiding teams in adopting an account-based selling approach.

The September 2023 issue of Asian Hospitality magazine offers in-depth coverage of the latest trends and developments in the hospitality industry. This edition highlights crucial topics such as the surge in hotel development, innovative technologies transforming the guest experience, and key insights from industry leaders. Readers can explore detailed articles on sustainability, financial performance, and the evolving landscape of extended-stay hotels. Additionally, the issue delves into diversity initiatives and workforce challenges, providing a comprehensive view of the hospitality sector's future. Stay informed with expert analysis and forward-thinking strategies shaping the industry in 2023 and beyond.

EV HOTELS, A new technology-centric hotel brand founded by Ken Patel, is entering the "metaverse" by way of a partnership with "metavestor" club BAPESWORLD. Patel said his will be the first hotel company to play in the still fluidly defined metaverse, essentially a combination of online gaming, virtual reality, cyber meeting spaces and ecommerce. When completed, EV Hotels will include a "crypto trade floor" in partnership with EV Hotel has partnered with cryptocurrency and NFT exchange Chicago Digital Exchange where the crypto trading community can meet in person to share information and expertise. Individual traders and companies will be able to buy membership trading rights through CDX that will include discounted exchange fees and other exchange amenities at the EV Hotel trading floors. Under the new agreement, BAPES will be featured in the "non-fungible tokens" lobby where it will have NFTs for sale for in-person and in the metaverse. "Ventures like this are new to the hospitality and digital world, and that is why I am excited to announce the partnership between EV Hotel and BAPE," Patel said. "This sort of partnership usually does not come to market, and to have metaverse in the same sentence with hospitality is unheard of. The world's first hotel brand to hit the metaverse. What we are doing is to create an experience that brings hospitality back and gives it life again. Innovation is a team sport, and this venture merges the capabilities of our respective teams."

AAHOA IS JOINING Blackstone Growth LP and affiliated funds in the association's first strategic investment, signing a definitive agreement to acquire a majority stake in M3 LLC, a hospitality accounting software firm. The association claims the deal will significantly benefit its members and the entire hospitality industry. However, the terms of the deal were not disclosed. "AAHOA is excited to make its first strategic investment alongside Blackstone, a move that will significantly benefit our members and the entire hospitality industry," said Miraj Patel, AAHOA's chairman. "This partnership with M3 will bring AAHOA members access to advanced technology and innovative solutions that can enhance operational efficiency and drive growth. We are committed to empowering our members with the tools and resources needed to succeed in an evolving market, and this collaboration marks a pivotal step toward achieving that goal." The investment will accelerate the company's growth by enhancing product expansion and supporting the adoption of M3's software, which helps hotel operators run more efficiently, the companies said in a joint statement.

Chad Goodnough is now senior vice president of sales, strategy, and innovation at Stonebridge Cos. In this role, he will drive revenue, market share and RevPAR growth for Stonebridge's portfolio through sales strategies. He joins from HRI Hospitality, where he was senior vice president of sales and marketing, Stonebridge said in a statement. "Chad's expertise in the hospitality industry and ability to drive results in competitive markets make him a strong fit," said Rob Smith, Stonebridge's CEO and president. "We are excited to welcome him and look forward to the strategies he will bring."

REAL ESTATE INVESTMENT management firm Noble Investment Group partnered with Host Hotels & Resorts to tap and expand travel, leisure and hospitality opportunities, a statement said. As part of the initiative, Host will invest $150 million as a limited partner in an existing Noble investment vehicle and provide Noble with first-look at select-service and extended-stay hotel opportunities sourced through Host's channels. Host also will become a minority investment partner in Noble's fee-based asset management business, according to Noble's press release. "As we continue to expand our institutional investment management platform, this strategic partnership further augments Noble's ability to develop, source, and execute innovative growth strategies in travel, leisure, and hospitality," said Mit Shah, Noble's CEO. According to the statement, the partnership will combine Noble's operational expertise and development acumen with Host's scale, market insights, data analytics, and breadth of resources. They aim to source differentiated investment strategies including property technology solutions, development, and alternative lodging.

HILTON HAS LAUNCHED a new extended-stay brand, Project H3, designed to meet the needs of the rapidly expanding $300 billion workforce travel market, looking for apartment-style accommodations for 20 nights or more. Launching in the U.S. as Hilton navigates the final stages of the trademark process, this lower midscale, extended-stay brand is the newest addition to Hilton's portfolio, the company said in a statement. Hilton is engaged in more than 100 active development conversations with many owners expressing interest in multiple locations. According to the statement, the product provides a foundation for the long stay, allowing guests to make the most out of every day, and delivers an exciting investment option for developers looking to diversify their portfolio under the Hilton name. "Project H3 is perfectly positioned to serve the unique needs of the long-stay traveler, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day," said Chris Nassetta, Hilton president and CEO. "We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton." Hilton's in-house research shows long-stay travelers, including traveling nurses, military personnel, and those experiencing workforce relocations, place quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

HUNTER HOTEL ADVISORS secured $60.2 million in financing for seven hotels, with loans ranging from $5.73 million to $12.8 million and up to 85 percent financing. Prada Hotels, led by CEO Hemal Patel and Lotus Hospitality Investments used the financing to support their expansion. The financing includes SBA 7(a) and 504 loans for: JLL report highlights strong investment opportunities in select-service and extended-stay hotels for 2025, driven by high demand and stable returns JLL: Select-service, extended-stay hotels offer stable returns Extended Stay America Washington D.C. Chantilly Airport, Virginia Extended Stay America Washington D.C. Chantilly, Virginia Candlewood Suites Louisville Airport, Kentucky Candlewood Suites Indianapolis Airport, Indiana Staybridge Suites Denver Tech Center, Colorado Residence Inn Lake Charles, Louisiana Fairfield Inn & Suites Atlanta Vinings/Galleria, Georgia "The year 2024 ended on a strong note and a tailwind propelling us into 2025," said Adeel Amin, Hunter's senior vice president, capital markets. "A renewed appetite for traditional bank loans is emerging, particularly from local institutions, while innovative structures like variable-rate SBA 504 programs are also gaining traction. As the market finds its footing in this evolving landscape, lending is increasingly dictated by debt-service coverage ratios. Consequently, government-backed loans are poised to remain a critical component of the financing landscape for loan requests requiring maximum leverage up to 80 percent or low DSCRs."

In an era where sustainability and convenience are paramount considerations for travelers, hotels are embracing innovative solutions to stay ahead in the competitive hospitality industry. One such forward-thinking amenity that is transforming the guest experience and boosting revenue is the integration of electric vehicle charging stations. Beyond environmental consciousness, these charging stations offer a plethora of benefits that can significantly impact a hotel's bottom line. 1. ATTRACTING A GROWING MARKET SEGMENT The shift towards electric vehicles is undeniable, with more consumers opting for eco-friendly transportation. In the years to come more EVs will be hitting the roads. By installing EV charging stations, hotels tap into a burgeoning market segment, attracting EV travelers that plan their trips around EV chargers. This strategic move puts the hotel at the top of the list and positions the hotel as a progressive and forward-looking establishment. 2. ENHANCING THE GUEST EXPERIENCE Providing EV charging stations enhances the overall guest experience. Travelers with electric vehicles often face the challenge of finding suitable charging points during their journeys. By offering on-site charging, hotels alleviate this concern, fostering a sense of convenience and loyalty among guests. The seamless integration of charging stations into the guest experience contributes to positive reviews and encourages repeat bookings.

THE BHW HOTELS board of directors elected Steve Wahrlich as board chairman for 2025. In addition, the board elected Viral "Victor" Patel as vice- chairman and Rajesh "Raj" Patel as secretary-treasurer. Wahrlich, a former vice-chairman, brings decades of hospitality experience and over 40 years as a BWH Hotels owner to his role as chairman, BWH said in a statement. "I am pleased to announce Steve Wahrlich as our new Board Chairperson," said Larry Cuculic, BWH Hotels' president and CEO. "Steve has been a valued and trusted hotelier for many years. His deep understanding of BWH Hotels, combined with his extensive industry experience, makes him the ideal leader to help direct our board and broader organization. His leadership will be instrumental in advancing our strategic vision, strengthening our market position, and creating lasting value for our hoteliers and guests."

Bill Fanning is now the chief revenue officer at Stayntouch, a cloud-based hotel property management software developer. Previously, he was senior vice president of sales at Compeat, part of Restaurant365's enterprise suite, covering accounting, inventory, scheduling, payroll, and HR solutions. In his new role at Stayntouch, Fanning will oversee revenue strategy and expansion efforts, focusing on customer value, strategic partnerships and global commercial growth across North America, Europe and global markets. "We are pleased to welcome Bill Fanning to our team," said Jacob Messina, Stayntouch's CEO. "His exceptional track record and experience in the hospitality industry and enterprise sales make him the perfect fit to lead our commercial strategy. Bill shares our unwavering commitment to customer success and innovation. His expertise will be instrumental in strengthening our relationships with hotel partners and enterprise customers, ensuring we continue to deliver solutions that address the most pressing challenges faced by hotel owners and operators today."

ACCOR HAS SELECTED IDeaS as its global revenue management software provider for its portfolio of more than 5,600 hotels across 110 countries. IDeaS will "future-proof" Accor's revenue management strategy to provide a competitive advantage, the companies said in a joint statement. "We are thrilled to be selected as a global partner to drive Accor's commercial revenue platform transformation at a moment of unparalleled growth and opportunity for the company worldwide," said Ravi Mehrotra, IDeaS' cofounder and chief scientist. "In a new era of innovation and consumer and product diversification, we are pleased to bring IDeaS' market-leading automation, pricing approach, and a singular focus on holistic revenue optimization to Accor's diverse brand portfolio."

CHOICE HOTELS INTERNATIONAL recently launched its 2025 global marketing campaign, "Check Into More," focused on maximizing stays by enhancing guest experiences and brand loyalty across its 22 brands. The campaign features actor and writer Keegan-Michael Key for the second consecutive year as the "Vacation Maximization-er," guiding travelers to make the most of their stays with Choice Hotels. The campaign, based on research showing 95 percent of U.S. travelers seek unique experiences, features six 30- or 15-second ad spots airing on TV and digital channels through 2025, Choice said in a statement. "Over the last few years, we've seen a significant cultural shift in people booking travel based on what they want to experience, not just where they want to go," said Noha Abdalla, Choice Hotels' chief marketing officer. "With over 7,500 properties at different price points ranging from full-service upscale hotels with on-site restaurants and bars, to ubiquitous select-service hotels, all connected through a benefit-rich rewards program, we're empowering our guests to unlock more opportunities for connection and exploration."

ROB SMITH WILL become president and CEO of Stonebridge Cos. in July. He succeeds Navin Dimond, who founded the Denver-based hotel management company in 1991 and will now serve as chairman. In his new role, Smith will lead the development and execution of the organization's long-term strategies and report to the board of directors, Stonebridge said in a statement. "I am proud of the success our team has achieved as we've built the distinct Stonebridge brand over more than 30 years-and am confident that the best is yet to come," said Dimond. "Rob epitomizes our culture of leveraging innovation and an entrepreneurial spirit to enhance value for our owners, investors and other stakeholders. His extensive, successful track record makes him the ideal person to advance our growth strategy. I look forward to working closely with Rob to take Stonebridge to the next level of growth."

24SEVEN HOTELS, A California-based third-party hotel management company, has partnered with the digital tipping platform Shiny to improve services for over 450 associates across its 30-hotel portfolio. David Wani is the founder and CEO of 24Seven Hotels. This partnership will include 24Seven's premium-branded, select-service, and lifestyle hotel segments throughout the western U.S., with implementation across various hotel departments, including housekeeping, the companies said in a joint statement. "With one of the tightest labor markets in industry history and ever-rising costs, it has become increasingly important for us to recognize the efforts put forth by our associates," said Wani. "We believe that by consistently rejecting the status quo and insisting that we can always improve and innovate, we conquer complacency-and ultimately improve the efficiency and effectiveness of our operation. Along with our Daily Pay program, this is another example of the additional efforts we take to ensure our employees are among the most satisfied in the industry."

MARRIOTT INTERNATIONAL REPORTED record growth in 2024, opening 123,000 gross rooms and achieving 6.8 percent net room growth. The company ended the year with more than 577,000 rooms in its development pipeline and signed more than 1,200 deals-an average of three per day-totaling nearly 162,000 rooms globally. The company signed a record 608 deals in the U.S. and Canada last year, Marriott said in a statement. "2024 was a year of growth for Marriott, with regional milestones, segment entries, brand expansions, and market debuts," said Anthony Capuano, Marriott's president and CEO. "We remain focused on connecting people through travel, and I'm excited about the work our global teams are doing to drive growth, innovation, and deliver strong results for our owners and franchisees."