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ON MONDAY THE Hospitality Financial and Technology Professionals association politely declined an offer by the American Hotel and Lodging Association to merge the two organizations. Instead, HFTP's board of directors offered to enter into a memorandum of understanding with AHLA similar to agreements it has with other associations, such as AAHOA. HFTP said in a statement that, as a global organization "with members from the entire hospitality spectrum" it would not benefit those members to merge with a localized association such as AHLA. Instead, it suggested the MOU in keeping with HFTP's agreements with AAHOA, Caribbean Hotel and Tourism Association, Hospitality Sales and Marketing Association, Hotel Asset Managers Association - Middle East, Hotel Controllers and Accountants Association of Hong Kong, National Club Association and the Association of Private Club Directors. "As a former director of AHLA, I know they do good work for the industry and their recent takeovers of HTNG and HAMA will definitely help these smaller associations," said Frank Wolfe, HFTP's CEO. "But HFTP is a global association with global brands: HITEC, PineappleSearch.com, the Uniform System of Accounts for the Lodging Industry and global certifications/certificates, not to mention our members from non-hotel segments. Our mission is education not advocacy."

THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

THE AMERICAN HOTEL & Lodging Association and its technology committee, Hospitality Technology Next Generation, recently released an updated Staff Alert Device Buyer's Guide to help hoteliers choose personal safety devices for staff and guest safety. The guide is the latest in a line of hotel industry employee and guest safety efforts, AHLA said in a statement. "Hospitality starts with maintaining a safe environment for guests and employees. Through various AHLA and AHLA Foundation safety initiatives, America's hotels are focused on doing just that," said Kevin Carey, AHLA's interim president and CEO. "Our updated employee safety device guide and comparison matrix will help hoteliers across the nation select the best devices to ensure the safety of nearly two million hotel employees." The guide, first launched in 2019 and compiled by HTNG's Staff Alert Technology Workgroup, covers devices with features like location tracking, communication options and AI-driven emergency response systems.

THE AMERICAN HOTEL & Lodging Association and Hospitality Technology Next Generation recently launched new safety resources to help hoteliers prevent, address and respond to battery-related fire incidents. Many of these are unknowingly caused by guests using lithium-based devices such as e-bikes, laptops and mobile phones. Lithium battery incidents-particularly from micromobility devices-have become a rising concern for hotels nationwide, AHLA said in a statement. "The safety of our guests and employees is our top priority, which is why we continuously update protocols and guidance to address emerging risks," said Rosanna Maietta, AHLA's president and CEO. "Lithium battery fire incidents are on the rise and can pose significant risks without proper education and procedures. Our new tools will help hoteliers take practical steps to protect guests and employees, while staying ahead of this growing issue."