MAGNUSON HOTELS HAS added a new hotel to its Magnuson Independent Collection portfolio, the Studios & Suites 4 Less Charlotte, in Charlotte, North Carolina.
It is the sixth hotel added to the Independent Collection by owner Ray Patel of Charlotte.
The 126-room hotel is near Charlotte Douglas International Airport, The Billy Graham Library, the NASCAR Hall of Fame and the Levine Museum of the New South,
according to Magnuson. The new hotel looks to draw a 52-week nonseasonal business base from the regional banking, finance, software, and biotech sectors. Charlotte
is also home to the Research Triangle Park, a globally prominent research center with over 170 companies and federal agencies in the U.S.
"When Ray Patel called us in 2005, he wanted to build his own brand called Studios & Suites 4 Less, and that is exactly what Ray did," said Thomas Magnuson, CEO of
Magnuson Hotels.
As Patel's team manages the Studios & Suites 4 Less brand and operations, Magnuson Hotels provides the technology, distribution, and marketing for the brand.
"We appreciate our partnership with Magnuson Hotels, which is now entering its 17th year of consecutive increases," said Patel of Charlotte. "It is a pleasure and
privilege to continually add new properties in our home market of Charlotte, North Carolina," he added.
"BE ONE BODY" and roar like a pride of lions, Pujya Brahmviraharidas Swami, one of India's leading saints, told attendees of the 2023 AAHOA Conference and
Trade Show in Los Angeles last week in his keynote speech. However, his call for unity came at a time when several large hotel companies boycotted AAHOACON23 over
AAHOA's support for franchising reform.
The association's new chairman, Bharat Patel, will have to lead the effort to follow Pujya Brahmviraharidas Swami's guidance and unite the membership in light of
the split with Marriott Hotels International, Choice Hotels International and others. The leadership required will take courage, said Pujya Brahmviraharidas Swami,
who spearheads the global outreach of BAPS in the U.S. to spread harmony and collaboration and who the Indian government and heads of state have called upon for
guidance.
"This is not just a story of celebrating the past or creating the future, but also of recalibrating the present. This is not a story of a motel and a mouse,"
Brahmaviharidas said. "This is a story of an empire of hospitality and a pride of lions. Roar in the right direction, in the right way, and the world will listen."
Also during AAHOACON23, which set a record level of booth sales for the trade show, members elected new board members. The association also announced a new charity
organization dedicated to helping victims of natural disasters, and software company Virdee took the top prize in the inaugural AAHOA Tech Pitch Competition.
Change of command
New Chairman Bharat Patel officially moved into the top spot on the board on the last day of the conference at the Los Angeles Convention Center. He replaced Nishant
"Neal" Patel and will be followed next year by Miraj Patel, who is now vice chairman.
"Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA's nearly 20,000 members to ensure we
reestablish strong partnerships with our state associations
CLOUD-BASED HOSPITALITY software provider HotelKey has added its central reservation system to an already existing portfolio of its products for Extended
Stay America. ESA already uses a portfolio of HotelKey products across its properties, including HotelKey's property-management system since 2018 and call
center module since 2020, HotelKey said in a statement.
According to the statement, HotelKey's CRS product includes direct connectivity to leading OTAs and GDS systems, a call center module, integration with channel
managers and seamless integration with the HotelKey PMS.
"We are excited to further expand our relationship with Extend Stay America," said Aditya Thyagarajan, co-founder and president of HotelKey. "ESA has an unwavering
commitment to innovation and adoption of next-gen solutions. The new agreement is not only further validation of that commitment, but also brings HotelKey one step
closer to our vision - helping enterprises across the hotel industry implement full-stack solutions that support owners and franchisees and hotel managers to
effectively manage their properties from anywhere."
"We are pleased to continue working with HotelKey, with the addition of its CRS product," said John Laplante, ESA's chief information officer. "They have helped
enable innovation of our tech platforms and further provides strategic value to our business."
CHOICE HOTELS INTERNATIONAL appears to be moving on from its failed attempt to acquire Wyndham Hotels & Resorts, according to statements from its executive
team during the company's first quarter earnings call May 8. The quarter saw overall positive performance for the company, including record growth in its pipeline
and $63.7 million adjusted net income, a 9 percent rise over the same period of last year.
The main portion of the call was dedicated to reporting the highlights of the quarter. For example, Choice's EBITDA during the quarter grew to $124.3 million, a
first quarter record and a 17 percent increase compared to the same period of 2023. Its global pipeline as of March 31 increased 10 percent to a company record of
more than 115,000 rooms, including a 36 percent increase in the global pipeline for conversion rooms. Its domestic rooms pipeline increased by 11 percent since
Dec. 31, highlighted by a 59 percent increase for conversion rooms.
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