Group items tagged

SONESTA INTERNATIONAL HOTELS introduced a 2 percent rebate program for franchisees using its procurement system with Sonesta-contracted suppliers through the Avendra program and other contracts. Also, the company recently signed 19 franchise agreements across six of its 13 brands, adding more than 1,600 keys to its pipeline. "With our owner-centric approach at Sonesta, we believe in fostering strong, transparent relationships with our franchisees," said Keith Pierce, Sonesta's executive vice president and president of franchise and development. "Our procurement incentive program demonstrates our commitment to providing exceptional value and support to our owners. By offering to sponsor the technology and provide a significant financial benefit, we not only enhance our competitive edge but also can help our franchisees succeed and provide more reasons to grow with us." Sonesta will pay this incentive quarterly as a credit on franchise fee statements, the statement said. Additionally, franchisees will receive a free mobile purchasing app to identify and purchase cost-saving products from Avendra and other key suppliers. The company will cover the cost of the EPRO technology, ensuring franchisees access tools without financial strain.