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IN RECOGNITION OF National Human Trafficking Prevention Month in January, G6 Hospitality, the parent company of Motel 6 and Studio 6, has intensified efforts to combat and raise awareness about human trafficking. This month, the company is introducing an updated mandatory training program, "The Room Next Door," to identify signs and response protocols for human trafficking within the lodging industry, G6 Hospitality said in a statement. "G6 Hospitality remains committed to combating human trafficking across the country and maintains a zero-tolerance policy against it," said Julie Arrowsmith, CEO of G6 Hospitality. "Our expanded anti-human trafficking program will ensure that our team members, franchisees, and hotel teams are educated advocates who can help the industry move toward eradicating human trafficking." The training is mandatory at every Motel 6 and Studio 6 locations, the statement said. The company is also renewing ongoing partnerships in 2024 with law enforcement agencies and survivor advocate organizations, including:

STAFF MEMBERS OF two hotel industry associations donned blue in January to recognize National Human Trafficking Prevention month. AAHOA and the American Hotel & Lodging Association also sought to encourage hotel owners to take advantage of their educational programs on detecting and preventing trafficking in their properties. Like his predecessors since 2010, President Joe Biden issued a proclamation officially designating January as the month to focus awareness on trafficking prevention, according to the U.S. Department of State. The month recognizes the work done by foreign governments, international organizations, anti-trafficking entities, law enforcement officials, survivor advocates, communities of faith, businesses and private citizens to raise awareness about human trafficking, the State Department said. "Since human trafficking disproportionately impacts racial and ethnic minorities, women and girls, LGBTQI+ individuals, vulnerable migrants, and other historically marginalized and underserved communities, our mission to combat human trafficking must always be connected to our broader efforts to advance equity and justice across our society," Biden said in his proclamation.