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GREATER ACCESS TO capital and addressing the severe labor shortage facing the hospitality industry were the major topics to address for AAHOA's Spring National Advocacy Conference last week. It was the final advocacy conference for Nishant "Neal" Patel as AAHOA chairman. "It was an honor to attend my final advocacy conference as chairman. We brought nearly 200 AAHOA leaders to Washington, D.C., to advocate on behalf of our industry and on behalf of AAHOA's 20,000 members," Patel said in a press release. "Creating relationships with our elected officials is a top priority for AAHOA, and we will continue to work on your behalf, strengthening relationships so we can continue to represent the entire hospitality industry with your best interests at heart." The AAHOA reps met with more than 200 elected officials. Their mission included educating those officials on the importance of hotels to their communities and the economy at large. The issues at hand were essentially the same as those addressed during AAHOA's Fall National Advocacy Conference in September. AAHOA's main advocacy objectives include: More access to capital by increasing Small Business Administration loan caps/limits - Currently, SBA 7(a) and 504 loan limits are capped at $5 million, but AAHOA wants that raised to $10 million, which would be the first increase in the cap since 2010. AAHOA said hoteliers' costs of constructing and purchasing properties have risen past that cap over the past decade.

BLACK PEOPLE MADE little progress in the hospitality industry over the past year, according to a report from diversity advocacy group the Castell Project. The COVID-19 pandemic was particularly hard on Black hotel workers and executives. The Castell Project released the "Black Representation in Hospitality Leadership 2022" on Tuesday, which was International Women's Day. Much like last year's report, it showed little progress for racial diversity in the industry. For example, only 11 percent of the 671 hotel company websites reviewed for this study showed Black executives, director through CEO, prominently on their websites in 2021, down from 2019. Those Black executives represented just 2 percent of all hospitality industry executives on the websites reviewed.

DIRECTV HOSPITLITY AND the American Hotel & Lodging Association recently signed a multiyear agreement establishing DirecTV as the association's Gold Partner. The partnership combines DirecTV's resources with AHLA's network to support initiatives and advocacy efforts addressing issues in the hospitality industry, DirecTV and AHLA said in a joint statement. "Our collaboration with both AHLA and the AHLA Foundation underscores our commitment to driving positive change and fostering growth and development within the hospitality sector," said Doug Eichler, DirecTV Hospitality's senior vice president. "Working with AHLA presents an exciting opportunity for DirecTV Hospitality as we further contribute to the advancement of the hospitality industry."

THE AMERICAN HOTEL & Lodging Association launched the "Hospitality Law Database," giving hoteliers quick access to state and local laws affecting hotel operations. The online platform aids hotel owners, managers, HR professionals and lawyers in navigating the changing legal landscape of the hotel industry. The tool tracks laws across all 50 states, the District of Columbia and the top 25 U.S. hotel markets, AHLA said in a statement. "AHLA is laser focused on advocacy in support of legislation to protect and promote the hotel industry," said Kevin Carey, AHLA's interim president and CEO. "AHLA's new Hospitality Law Database is a natural extension of our robust advocacy efforts, giving members easy access to the laws governing operations in the states and key markets where they operate."

ON MONDAY THE Hospitality Financial and Technology Professionals association politely declined an offer by the American Hotel and Lodging Association to merge the two organizations. Instead, HFTP's board of directors offered to enter into a memorandum of understanding with AHLA similar to agreements it has with other associations, such as AAHOA. HFTP said in a statement that, as a global organization "with members from the entire hospitality spectrum" it would not benefit those members to merge with a localized association such as AHLA. Instead, it suggested the MOU in keeping with HFTP's agreements with AAHOA, Caribbean Hotel and Tourism Association, Hospitality Sales and Marketing Association, Hotel Asset Managers Association - Middle East, Hotel Controllers and Accountants Association of Hong Kong, National Club Association and the Association of Private Club Directors. "As a former director of AHLA, I know they do good work for the industry and their recent takeovers of HTNG and HAMA will definitely help these smaller associations," said Frank Wolfe, HFTP's CEO. "But HFTP is a global association with global brands: HITEC, PineappleSearch.com, the Uniform System of Accounts for the Lodging Industry and global certifications/certificates, not to mention our members from non-hotel segments. Our mission is education not advocacy."

Ralph Posner is now AHLA's chief communications officer, while Khristyn Brimmeier has been named chief of staff. Posner will lead AHLA's external communications, including media relations, member communications, and campaign strategy. Brimmeier will serve as a strategic advisor to AHLA CEO Rosanna Maietta, supporting association priorities and key projects, AHLA said in a statement. "Ralph and Khristyn will be invaluable in growing and expanding AHLA's mission-to highlight the importance of the hospitality industry to the American economy in every community we serve," Maietta said. "As we continue doubling down on our efforts to unite and promote the hotel industry, I'm excited about the deep expertise and experience our new team members will bring to service, support, and advocacy." Additionally, Neal Daftary joined the association as vice president of market development for Green Key Global, a sustainability-focused joint venture of AHLA and the Hotel Association of Canada.

AAHOA'S POLITICAL ACTION Committee raised $1 million in 2024, bringing its total to $1.5 million during the 2023-2024 PAC fundraising period. This reflects AAHOA members' advocacy efforts to ensure hotel owners' voices are heard at all levels of government. The AAHOA PAC supports legislative and regulatory initiatives impacting hotel owners nationwide, the association said in a statement. "Reaching the $1 million mark is a significant achievement, and I want to personally thank our AAHOA members for their contributions and participation in the AAHOA PAC," said Miraj Patel, AAHOA's chairman. "The funds raised will help AAHOA further its mission of advocating for hotel owners and supporting policies that promote growth and protect owner investments."

REFORMS TO THE distribution of Small Business Administration loans, a new H2-C visa program and expansion of the Earned Income Tax Credit to benefit hotels were the main topics discussed at AAHOA's recent Fall National Advocacy Conference with legislators in Washington. Days later, AAHOA leadership met with Federal Trade Commission Commissioner Alvaro Bedoya to discuss fair franchising concerns. A day of advocacy AAHOA board members and representatives met with more than 100 agency heads and 40 U.S. senators and representatives in Washington to advocate for these and other causes for the hospitality industry.

THE RECENTLY PASSED federal $1.7 trillion omnibus spending bill contains important gains for the travel and hospitality industries, according to several advocacy groups. That includes the Omnibus Travel and Tourism Act and the creation of a position in the Department of Commerce to coordinate travel and tourism industry strategy. AAHOA, the American Hotel & Lodging Association and the U.S. Travel Association all welcomed the passage of the spending bill that was signed into law by President Biden on Dec. 23. All cited the OTTA legislation created by U.S. Sens. Jacky Rosen, Democrat of Nevada, and Republic Roger Wicker of Mississippi through the Senate Committee on Commerce, Science, and Transportation. What is the OTTA? The elements of the OTTA include the Visit America Act, which authorizes the creation of the new position in the DOC. The new assistant secretary would coordinate a strategy across multiple federal agencies to increase travel and tourism nationwide through annual goals and recommendations. "This means the industry will finally have a seat at the policy table after decades of advocating for this to occur," said Laura Lee Blake, AAHOA president and CEO, in LinkedIn.com post.

PRESIDENT DONALD TRUMP laid out his plan for the nation in his first address to Congress on Tuesday since beginning his second term on Jan. 20. AAHOA was the first industry group to commend his commitment to the American Dream, even as markets reacted negatively to his rapid moves on the economy, immigration and foreign policy amid federal restructuring, strained alliances and trade uncertainty. Trump's statement, "The American Dream is unstoppable," resonates deeply with AAHOA members-entrepreneurs, small business owners, and job creators in hospitality, the association said in a statement. U.S. extended-stay hotels finished 2024 strong after a slow start, with supply, demand and room revenue growth outpacing the industry, while ADR and RevPAR remained positive but gained momentum later in the year, according to "President Trump's proposals are the tax reforms our industry needs," said Miraj Patel, AAHOA chairman. "That's why AAHOA will be in Washington, D.C., on March 11 to 12 to advocate for these critical measures. We look forward to engaging with lawmakers to ensure America's hotel owners are heard. Tax relief and pro-business policies are essential to keeping the hotel industry strong."

LAURA LEE BLAKE, president and CEO of AAHOA, and Neal Patel of Patel Partners were among The Hill's Top Lobbyists of 2024 for their leadership in advocating for the hotel industry amid legislative and political challenges. The list recognizes individuals who have effectively advanced their industry's interests in a changing political landscape. Blake and Patel's inclusion comes as the hospitality sector faces ongoing legislative and regulatory challenges, AAHOA said in a statement. AAHOA Chairman Miraj Patel congratulated Blake and Neal Patel on the recognition. "Their dedication and efforts on behalf of our industry continue to make a meaningful impact," Patel said. "We are fortunate to have such strong advocates representing AAHOA and our industry."

"BE ONE BODY" and roar like a pride of lions, Pujya Brahmviraharidas Swami, one of India's leading saints, told attendees of the 2023 AAHOA Conference and Trade Show in Los Angeles last week in his keynote speech. However, his call for unity came at a time when several large hotel companies boycotted AAHOACON23 over AAHOA's support for franchising reform. The association's new chairman, Bharat Patel, will have to lead the effort to follow Pujya Brahmviraharidas Swami's guidance and unite the membership in light of the split with Marriott Hotels International, Choice Hotels International and others. The leadership required will take courage, said Pujya Brahmviraharidas Swami, who spearheads the global outreach of BAPS in the U.S. to spread harmony and collaboration and who the Indian government and heads of state have called upon for guidance. "This is not just a story of celebrating the past or creating the future, but also of recalibrating the present. This is not a story of a motel and a mouse," Brahmaviharidas said. "This is a story of an empire of hospitality and a pride of lions. Roar in the right direction, in the right way, and the world will listen." Also during AAHOACON23, which set a record level of booth sales for the trade show, members elected new board members. The association also announced a new charity organization dedicated to helping victims of natural disasters, and software company Virdee took the top prize in the inaugural AAHOA Tech Pitch Competition. Change of command New Chairman Bharat Patel officially moved into the top spot on the board on the last day of the conference at the Los Angeles Convention Center. He replaced Nishant "Neal" Patel and will be followed next year by Miraj Patel, who is now vice chairman. "Like the theme from AAHOACON23, I look forward to honoring the past and creating a bolder future by working with AAHOA's nearly 20,000 members to ensure we reestablish strong partnerships with our state associations

THE AMERICAN HOTEL & Lodging Association has partnered with hiring software provider Hireology to provide AHLA members access to industry-specific tools and services, AHLA and Hireology said in a joint statement. Hireology also will organize a series of leadership exchange events, aiming to bring together professionals in the hospitality sector to discuss current challenges, trends, and solutions. "Hireology is a hiring technology leader and provider of hotel-specific workforce knowledge," said Chip Rogers, AHLA president and CEO. "Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry." Partnering with Hireology brings hiring technology and expertise into the association's catalog of resources, the statement said. The program stands as a practical resource for hotel operators addressing their business challenge in the coming years.

Steven Okuley is now the senior vice president for conferences and events at the American Hotel & Lodging Association. He will lead a team focused on creating and executing events for the association and the AHLA Foundation, AHLA said in a statement. "As the leading organization representing every segment of the hotel industry, AHLA plays an important role in bringing together hoteliers, vendors, and other stakeholders to network, learn, and make deals that create jobs and prosperity," said Kevin Carey, AHLA's interim president and CEO. "Steven's experience in planning and executing industry events will help us grow our lineup of conferences, which are key to our membership value proposition and support our advocacy and charitable work." Before joining AHLA, Okuley was director of B2B customer engagement and communication at American Airlines, overseeing global sales and distribution tradeshows, internal meetings, customer events, sales incentives and advisory boards. He also served as director of global meetings and events for Starwood Hotels & Resorts.

THE U.S. SENATE on Wednesday confirmed former Georgia senator and businesswoman Kelly Loeffler to lead the Small Business Administration, the federal agency supporting small businesses with counseling, capital and contracting expertise. AAHOA congratulated Loeffler, expressing confidence that her leadership will bolster industries like hospitality, which drive the U.S. economy. Founded in 1953, the SBA supports small businesses with capital access, disaster relief, contracting opportunities, training, advocacy, and innovation programs, according to its website. "Administrator Loeffler brings a deep understanding of small business challenges and opportunities," said Miraj Patel, AAHOA chairman. "Her leadership at the SBA will be instrumental in expanding access to capital and creating new opportunities for hotel owners and small business entrepreneurs across the country."

AAHOA IS CONTINUING its advocacy efforts with new meetings with members of Congress. On Sept. 27, representatives from the association met with Sen. John Hickenlooper, Democrat from Colorado, in Washington at his Capitol Hill office. Hickenlooper, who sits on both the Small Business Committee and the Senate Commerce Committee, met with AAHOA to discuss Small Business Administration loan limit increases as well as fairness and transparency in the franchise industry, according to AAHOA. In Hickenlooper's home state of Colorado, 39.5 percent of all hotels in the state are owned by AAHOA members, comprising 520 hotels and 55,861 rooms, according to a recent study for AAHOA by Oxford Economics. Those hotels provide $5 billion in wages and other compensation, along with approximately 54,490 direct jobs and 101,000 total impact jobs in the state. They provide $8.5 billion in contribution to the state's GDP, and $2.3 billion in federal, state and local taxes along with $201 million in total lodging taxes.

THE CITY OF Los Angeles is not doing enough to regulate short-term rental properties, according to AAHOA and a report from local advocacy group Better Neighbors LA. Both groups say the city should do more to enforce its existing 2019 ordinance on home sharing apps such as Airbnb and Vrbo. Los Angeles' ordinance requires short-term rentals to register and sets other regulations on home sharing apps. However, the Better Neighbors report found that the city's enforcement of the ordinance has been dropping since 2022, evidenced by a 54 percent decrease in warning letters, an 85 percent decrease in fines and a 25 percent increase in non-compliant listings. "Every year we put out an annual report that gives a snapshot of how enforcement is going in the city of Los Angeles, how many short-term rentals exist, and how that's changed from the prior year. This year, we've found that non-compliance is up," Allison Kriste, a representative of Better Neighbors Los Angeles, said in an interview with the Santa Monica Mirror newspaper. "We found a high rate of non-compliance across the boards in the city of Los Angeles. In addition, we've also found that enforcement activity is down. We're identifying more non-compliant listings, as compared to last year. The city is issuing fewer warning letters, they're issuing fewer fines. They're not doing a whole lot."

DONALD TRUMP WILL return to the U.S. presidency for a second, non-consecutive term in January, making him the first to do so since Grover Cleveland. Hotel associations such as AAHOA and the American Hotel & Lodging Association were quick to offer congratulations. In September, both groups were in Washington, D.C., to advocate for legislation important to the industry. Some of the proposed legislation that AHLA is supporting include: The Closing the Workforce Gap Act would replace the arbitrary annual cap of 66,000 available H-2B temporary visas with a new, needs-based system. Extending a pass-through tax deduction, 199A, which is set to expire in 2025 and provides tax relief to franchisees and other hotel small businesses. Maintaining the like-kind exchange, section 1031, which allows hoteliers to defer capital gains taxes when they sell one property if they roll the proceeds into the purchase of a larger one. According to AHLA, the exchange helps create new jobs and contributes to economic growth. The Hotel Fees Transparency Act and the No Hidden FEES Act would establish a single and transparent standard for mandatory lodging fee display and an even competitive playing field for hotels, short term rentals, online travel agencies, and metasearch sites.