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AAHOA RELEASED ITS updated resource guide for member franchisees. The updates reflect the current business landscape and the long-term, mutually beneficial relationship between industry franchisors and franchisees. AAHOA's 12 Points of Fair Franchising is officially titled "An Educational Primer: A Best-Practice Approach to Designing, Developing, and Implementing Best-in-class, Mutually Beneficial Franchise Systems." The importance of franchise relations was highlighted last year when several hotel owners filed lawsuits against InterContinental Hotels Group regarding what they call the company's retaliatory actions against franchisees who complain. "Because of the changing business environment post-COVID-19 and the ever-evolving need to educate our members, it was time for AAHOA to revisit the 12 Points and review them carefully to ensure that they're relevant and reflective of industry changes and evolution," said Vinay Patel, AAHOA chairman. "AAHOA created the 12 Points of Fair Franchising Ad Hoc Committee, which was tasked with recommending revisions to the 12 Points of Fair Franchising. With the help, support, and input of the 12 Points of Fair Franchising Ad Hoc Committee and the AAHOA Board of Directors, we're releasing the updated 12 Points of Fair Franchising," he added.

JUST OVER ONE year ago, President Biden signed an executive order directing an "all-of-government approach" to assessing the status of the nation's supply chains to repair disruptions that are currently plaguing businesses large and small. The order led to the creation of a new plan, based on a six-month study, that the administration announced on Feb. 24 and which has earned the approval of the U.S. Small Business Administration and AAHOA. Biden's order a year ago led to the creation of the Supply Chain Disruptions Task Force. The report includes data from seven cabinet agencies, the Departments of Defense, Homeland Security, Commerce, Energy, Agriculture, Transportation and Health and Human Services. The administration announced additional actions to build long-term resilience across critical supply chains and formally institutionalize supply chain resilience.

BLACK HISTORY MONTH is a time to think about unity in general and hoteliers of all races acknowledged that this year. AAHOA observed the month, as did others in the industry through actions and testimonials. A way to engage the local community California hotelier and philanthropist Sunil "Sunny" Tolani in a recent article discussed the importance of the month to him. Tolani is CEO of the Prince Organization in Anaheim, California, and in an interview with New York Wire magazine, he discussed diversity and his company's participation in the Martin Luther King Jr. Day of Service in January. The event supports a sense of family among his employees, Tolani said. "Employees make time to volunteer and the MLK Day of Service is a great way we engage with our local community while honoring the legacy of Dr. King," Tolani said. "Whether we plan on cleaning up a public space, mentoring and providing internships to young people, mentoring our staff, inviting the local students to tour the back of house hotel operations, what they do makes a world of difference. Our entire organization felt a sense of pride at what we were able to achieve." Tolani said supporting minority rights also builds meaningful relationships within the communities in which they operate and "taps the passions of millions of guests."

HOSPITALITY FINANCIAL AND Technology Professionals, the global representative for hospitality technology and producers of HITEC, recently initiated a project to develop a digital responsibility code for the hospitality industry. HFTP is forming a task force of experts and academics to develop the code. HFTP commissioned the University of Houston to write a white paper on digital responsibility, featured in the inaugural issue of HFTP's Tech+Fin Hospitality Magazine at HITEC 2024, HFTP said in a statement. The paper and industry discussions highlighted the need for guidelines on digital responsibility. Task force members include: ProfitSence Favicon Ads by ProfitSence Co-chair Scot Campbell, principal, Integrated Resort Advisors, HFTP Global past president and inductee to the HFTP International Hospitality Technology Hall of Fame Co-chair Agnes DeFranco, Conrad N. Hilton Distinguished Chair at University of Houston and HFTP Global past president Mike Blake, vice president, IT, Kemper Sports Steven Bronken, head of global hospitality, Ruckus Networks Sanovnik Destang, executive director, Bay Gardens Resorts Florian Gallini, CEO, INTEREL Thomas Hempel, vice president, sales and partnerships, VENZA Barry Thomas, vice president, technology, Orient Express and Fairmont Hotels Sherry Marek, founder, Aiken Street Consulting and inductee to the HFTP International Hospitality Technology Hall of Fame Shannon McCallum, vice president, hotel operations, Resorts World Las Vegas, Neal Patel, managing partner, Blue Chip Hotels, AAHOA past chairman Andrew Rubinacci, chief advisory officer, FLYR for Hospitality Thomas Atzenhofer, deputy CEO, HFTP "There are many good practices for digital responsibility throughout the industry, but these have never been aggregated, vetted and published as a compilation of the best practices in a uniform guide," said Atzenhofer. "HFTP's task force of global industry technology and business experts, has agreed to tackle the task and make the ind