From Co-creation to Collaboration: 5 pillars for business success - Brian Solis - 0 views
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Brent MacKinnon on 31 May 12Co-creation is hot. The last years, we've seen a lot of very inspiring and successful co-creation cases getting a lot of attention in the public sphere. Doritos allowed consumers to develop a commercial for the Super Bowl. Lay's chips asked consumers for new flavors and snack manufacturer Mora produced a new croquet together with consumers. Co-creation has reached, at this point in time, the checklist of many marketers.