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Dr. Geary explains how metaphors are used to veil the true meaning of what one is trying to say in hopes to either deceive a group or to promote good feelings among a population. Consider his examples of Bush's "Axis of Evil" and Obama's desire to extend a warm hand to countries across the globe. This book sounds much like Steven Pinker's lecture for the RSA Animate video, "Language as a Window into Human Nature", and both the video and book aren't too different; both simply look at the same topic in different ways (innuendo vs. metaphor - though these hardly seem different if one were to really think about it). Link to Pinker's RSA Animate: http://www.youtube.com/watch?v=3-son3EJTrU