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In many countries outside the US, athletes use calming words to ready themselves before a match or game. They tell themselves phrases like "let's go!" and remind themselves to be present. One of India's highest ranked tennis players silences his inner dialogue so that he is ready to go when the moment comes. Many American athletes, however, get 'pumped up' by calling each other 'sissy' and criticizing themselves so they have more drive to do better. Some sports teams put value in their lives outside the sport by encouraging their team mates that they should "do it for their family's sake." Overall, there is not one pep talk that works best for different sports, different positions, or different players.

Three University of Southern California professors offer their thoughts on whether print media and traditional books will survive this digital age, or whether they will become obsolete. "Today, practically anyone with online access can blog or tweet to a worldwide audience. This has both democratized writing and, in some ways, devalued it. At the same time, the rise of digital books and online mega-sellers like Amazon means more writers can self-publish their books, and readers can order books instantly with the push of a button. But authors are getting a smaller piece of the economic pie. Then there's the halo effect of social media. Some authors build strong followings on Twitter and Facebook, which bring writers closer to their readers-turned-fans. In this swirling media landscape, what will happen to the book as we know it?"

This comprehensive talks about what AI is and where it came from, along with the basics of why it has gained so much success lately. It explores how we can go about trusting this new technology, both in terms of tailored online services like ChatGPT and in terms of bigger machinery such as smart homes, self-driving cars, and more.