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Lara Cowell

Should We All Just Stop Calling 2016 \'The Worst\'? - 0 views

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    Some of the "2016 is awful" rhetoric might be about the way we all consumed the headlines this year. Amy Mitchell, director of Journalism Research at the Pew Research Center, says what we've been witnessing in news consumption trends over the last few years has changed us. "A lot of the shift to digital is presenting a news experience that is more mixed in with other kinds of activities," she says. "You don't necessarily go online looking for news each and every time. Somebody shares it, somebody emails it to you, somebody texts a link. And so many Americans are bumping into the news throughout the course of the day." Nikki Usher, a professor of media and public affairs at George Washington University, calls this recent phenomenon "ambient journalism," or "when you're constantly plugged in through social media and you're constantly online and engaged in some way." And that - that constant bumping into news and online discord, that constant engagement - over time, it becomes an assault. And, Usher says, besides that aggression of immediacy, a lot of the headlines we consumed this year, particularly about the election, pushed a certain narrative: a nation, and even a world, completely and disastrously divided, perhaps beyond repair. "Lots of crappy, bad things happen every year," she says, "but you aren't told over and over again that this just shows us how bad everything is."
Lara Cowell

Scientists have caught viruses talking to each other-and that could be the key to a new... - 0 views

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    Israeli scientists have discovered for the first time an instance of viruses leaving messages for other viruses. What makes the discovery remarkable is that scientists expect such communication systems to exist among other kinds of viruses. Rotem Sorek of Weizmann Institute of Science and his research team have found the protein that viruses used to communicate: arbitrium, which is Latin for "decision." Even though viruses are the most primitive form of life, they infect and harm millions of people every year. The possibility of tapping into viral communication has many scientists excited, because it offers new ways to build drugs that could defeat viruses.
anonymous

Tip-of-the-Tongue Phenomenon - 1 views

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    If you've ever forgotten a word just as you were about to say it, you've experienced the Tip-of-the-Tounge phenomenon. Tip-of-the-tongue phenomenon is the subjective feeling that people have of being confident that they know the target word for which they are searching, yet they cannot recall this word. Tip-of-the-tongue phenomenon is one kind of metacognition (meaning you are aware of you're cognitive processes), that involves a feeling of knowing the word you're searching for. This phenomenon appear to occur when one is having a breakdown in the intermediate stage of lexical retrieval.
Lisa Stewart

The Opposite of People | College Essays About friends, self-esteem, sports/hobbies and ... - 4 views

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    This is an interesting college essay about an actor. She introduces the idea that "actors aren't human," in the first few lines, which hooks our attention, but never clearly tells us why they aren't. Instead of revisiting this topic, she shares a personal narrative of her acting experiences which, in a way show us why "actors aren't humans." I still think she could made it a little more clear.
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    I really liked this college essay. It captured my attention immediately, and it held it throughout the entire essay. I enjoyed reading it which is how I want my audience to feel when they read my college essay. I feel like I write an essay kind of like this one.
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    At first when I started reading this essay, it didn't seem much like an essay, which is why I kept reading. I thought it was interesting how the author decided to write about her acting experiences; she made it clear that acting was very important to her. She did a good job of capturing my attention as a reader.
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    I think this essay is interesting. The ending message of it is about how her director had such a big impact on her life but you would never have guessed it would end up being about the director because he is not brought up until the end. I think this essay shows a great way to talk about someone who had a great impact in your life while still sharing a ton of information about yourself because I know that colleges use the essays to learn more about you.
Ryan Catalani

Google Searches Help Parents Narrow Down Baby Names - NYTimes - 5 views

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    "In our still-budding digital world, where public and private spheres cross-pollinate in unpredictable ways, perhaps it's not surprising that soon-to-be parents now routinely turn to Google to vet baby names. A quick search can help ensure that a child is not saddled with the name of a serial killer, pornography star or sex offender. ... But maybe common names are more prudent. A recent study by the online security firm AVG found that 92 percent of children under 2 in the United States have some kind of online presence, whether a tagged photo, sonogram image or Facebook page."
Lara Cowell

The Brain App That's Better Than Spritz - 0 views

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    A new speed-reading app, Spritz, premiered in March 2014. Its makers claim that Spritz allows users to read at staggeringly high rates of speed: 600 or even 1,000 words per minute. (The average college graduate reads at a rate of about 300 words per minute.) Spritz can do this, they say, by circumventing the limitations imposed by our visual system. The author of this article argues that your brain has an even more superior "app": expertise, which creates a happy balance between speed and comprehension. In their forthcoming book, Make It Stick: The Science of Successful Learning, researchers Henry Roediger III and Mark McDaniel (along with writer Peter Brown) liken expertise to a "brain app" that makes reading and other kinds of intellectual activity proceed more efficiently and effectively. In the minds of experts, the authors explain, "a complex set of interrelated ideas" has "fused into a meaningful whole." The mental "chunking" that an expert - someone deeply familiar with the subject she's reading about - can do gives her a decided speed and comprehension advantage over someone who is new to the material, for whom every fact and idea encountered in the text is a separate piece of information yet to be absorbed and connected. People reading within their domain of expertise have lots of related vocabulary and background knowledge, both of which allow them to steam along at full speed while novices stop, start, and re-read, struggling with unfamiliar words and concepts. Deep knowledge of what we're reading about propels the reading process in other ways as well. As we read, we're constantly building and updating a mental model of what's going on in the text, elaborating what we've read already and anticipating what will come next. A reader who is an expert in the subject he's reading about will make more detailed and accurate predictions of what upcoming sentences and paragraphs will contain, allowing him to read quickly while filling in his alrea
Lisa Stewart

Figures of Rhetoric in Advertising Language - 9 views

  • the discipline of rhetoric was the primary repository of Western thinking about persuasion
  • The principal purpose of this paper is to contribute a richer and more systematic conceptual understanding of rhetorical structure in advertising language
  • Rhetoricians maintain that any proposition can be expressed in a variety of ways, and that in any given situation one of these ways will be the most effective in swaying an audience.
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  • the manner in which a statement is expressed may be more important
  • a rhetorical figure occurs when an expression deviates from expectation
  • With respect to metaphor, for instance, listeners are aware of conventions with respect to the use of words, one of which might be formulated as, words are generally used to convey one of the lead meanings given in their dictionary entry. A metaphor violates that convention, as in this headline for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards," accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
  • listeners know exactly what to do when a speaker violates a convention: they search for a context that will render the violation intelligible. If context permits an inference that the bandaid is particularly strong, or that the world inhabited by children is particularly threatening, then the consumer will achieve an understanding of the advertiser's statement.
  • every figure represents a gap. The figure both points to a translation (the impossibility in this context of translating "Say hello to your child's new petunias" is the key to its incomprehensibility), and denies the adequacy of that translation, thus encouraging further interpretation.
  • metaphors that have become frozen or conventional: e.g., the sports car that "hugs" the road.
  • an important function of rhetorical figures is to motivate the potential reader.
  • Berlyne (1971) found incongruity
  • (deviation) to be among those factors that call to and arrest attention.
  • "pleasure of the text"--the reward that comes from processing a clever arrangement of signs.
  • Berlyne's (1971) argument, based on his research in experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of arousal.
  • Familiar examples of schematic figures would include rhyme and alliteration, while metaphors and puns would be familiar examples of tropic figures.
  • Schemes can be understood as deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean Lean Cuisine."
  • This headline is excessively regular because of its repetition of sounds and words. It violates the convention that sounds are generally irrelevant to the sense of an utterance, i.e., the expectation held by receivers that the distribution of sounds through an utterance will be essentially unordered except by the grammatical and semantic constraints required to make a well-formed sentence. Soundplay can be used to build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
  • Many tropes, particularly metaphors and puns effected in a single word, can be understood as deviant selections. Thus, in the Jergens skin care headline (Table 2), "Science you can touch," there is a figurative metaphor, because "touch" does not belong to the set of verbs which can take as their object an abstract collective endeavor such as Science.
  • For example, a rhyme forges extra phonemic links among the headline elements.
  • "Performax protects to the max," the consumer has several encoding possibilities available, including the propositional content, the phonemic equivalence (Performax = max), and the syllable node (other words endin
  • Because they are over-coded, schemes add internal redundancy to advertising messages. Repetition within a text can be expected to enhance recall just as repetition of the entire text does.
  • The memorability of tropes rests on a different mechanism. Because they are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite elaboration by the reader. For example, consider the Ford ad with the headline "Make fun of the road" (Table 2). "Road" is unexpected as a selection from the set of things to mock or belittle. Via
  • This level of the framework distinguishes simple from complex schemes and tropes to yield four rhetorical operations--repetition, reversal, substitution, destabilization.
  • s artful deviation, irregularity, and complexity that explain the effects of a headline such as "Say hello to your child's new bodyguards," and not its assignment to the category 'metaphor.'
  • The rhetorical operation of repetition combines multiple instances of some element of the expression without changing the meaning of that element. In advertising we find repetition applied to sounds so as to create the figures of rhyme, chime, and alliteration or assonance (Table 2). Repetition applied to words creates the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis (beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase structure yields the figure of parison, as in K Mart's tagline: "The price you want. The quality you need." A limiting condition is that repeated words not shift their meaning with each repetition (such a shift would create the trope known as antanaclasis, as shown further down in Table 2).
  • the possibility for a second kind of schematic figure, which would be produced via an operation that we have named reversal. Th
  • rhetorical operation of reversal combines within an expression elements that are mirror images of one another.
  • The rhetorical operation of destabilization selects an expression such that the initial context renders its meaning indeterminate. By "indeterminate" we mean that multiple co-existing meanings are made available, no one of which is the final word. Whereas in a trope of substitution, one says something other than what is meant, and relies on the recipient to make the necessary correction, in a trope of destabilization one means more than is said, and relies on the recipient to develop the implications. Tropes of substitution make a switch while tropes of destabilization unsettle.
  • Stern, Barbara B. (1988), "How Does an Ad Mean? Language in Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
  • "Pleasure and Persuasion in Advertising: Rhetorical Irony as a Humor Technique," Current Issues & Research in Advertising, 12, 25-42.
  • Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic Approach," Lingua, 87, 91-102.
  • "The Bridge from Text to Mind: Adapting Reader Response Theory to Consumer Research," Journal of Consumer Research,
  • Gibbs, Raymond W. (1993), "Process and Products in Making Sense of Tropes," in Metaphor and Thought, 2nd ed
  • Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge, MA: Harvard University Press.
  • Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad Headlines," Journal of Advertising, 23(June), 17-34.
  • Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by Exposure to Advertising," in Information Processing Research in Advertising, ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
Lara Cowell

How Music Can Improve Memory - 5 views

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    Information set to music, suggests research, is better retained, as it taps into time- honored strategies that help information stick. Tales that last for many generations tend to describe concrete actions rather than abstract concepts. They use powerful visual images. They are sung or chanted. And they employ patterns of sound: alliteration, assonance, repetition and, most of all, rhyme. A study by Rubin showed that when two words in a ballad are linked by rhyme, contemporary college students remember them better than non-rhyming words. Such universal characteristics of oral narratives are, in effect, mnemonics-memory aids that people developed over time "to make use of the strengths and avoid the weaknesses of human memory," as Rubin puts it. Songs and rhymes can be used to remember all kinds of information. A study just published in the journal Memory and Cognition finds that adults learned a new language more effectively when they sang it.
kailanamilne15

How the language you speak changes your view of the world - 1 views

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    The past 15 years have witnessed an overwhelming amount of research on the bilingual mind, with the majority of the evidence pointing to the tangible advantages of using more than one language. Going back and forth between languages appears to be a kind of brain training, pushing your brain to be flexible.
Ryan Catalani

Gestures Offer Insight: Scientific American Mind - 4 views

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    "Various language families differ in how they distribute components of meaning between speech and gesture--at least when referring to directional kinds of information. [...] De Ruiter is examining in greater detail the presumed interaction between speech and gesture for pointing motions. He has recorded dialogues between two people telling each other stories and has found that an extended gesture--such as when someone points up toward the sky--tends to delay the verbalization to which it refers ("the plane ascended at a steep angle"). Gestures also adapt to speech; when a storyteller has misspoken and stumbles momentarily, a preprepared gesture appears to be held in abeyance until the speech component is running smoothly again."
Lisa Stewart

r u talking 2 me :-? - Feature - UCLA Magazine Online - 17 views

  • Of course, most everyone multitasks now, and UCLA experts say it's making us faster, but sloppier; more involved, but less engaged. Tweeting, texting, Googling, blogging — it's actually rewiring our brains, contends Professor Gary Small '73 of UCLA's Semel Institute for Neuroscience and Human Behavior. "It's changing our neural circuitry," he explains, based on his research showing new pathways created in the brains of first-time Googlers. What's left may be a shorter attention span and, especially among the generation raised on technology, a decreasing ability to socialize and empathize, Small says.
  • We're developing multitasking brains, this staccato-kind of thought that jumps from side to side," Small says. But for good or for ill? "Studies show it's for ill. We're faster, but we're sloppier." This is problematic enough for adults, but for malleable young minds, it could mean a lifetime of short attention spans. Studies are connecting multitasking to attention deficit disorder (ADD) and addiction. Despite the gloomy predictions, Small sees real benefits from our ultra-linked society, if we can find the right balance.
Lisa Stewart

Google N-gram Viewer - Culturomics - 0 views

  • The Google Labs N-gram Viewer is the first tool of its kind, capable of precisely and rapidly quantifying cultural trends based on massive quantities of data. It is a gateway to culturomics! The browser is designed to enable you to examine the frequency of words (banana) or phrases ('United States of America') in books over time. You'll be searching through over 5.2 million books: ~4% of all books ever published! 
  • Basically, if you’re going to use this corpus for scientific purposes, you’ll need to do careful controls to make sure it can support your application. Like with any other piece of evidence about the human past, the challenge with culturomic trajectories lie in their interpretation. In this paper, and in its supplementary online materials, we give many examples of controls, and of methods for interpreting trajectories. 
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    more detail from Harvard about how to use N-gram
mmaretzki

YouTube - Piggy - GEICO Commercial - 0 views

shared by mmaretzki on 17 May 11 - No Cached
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    This is Boone: the enthymeme in this commercial is: you should choose Geico because Geico insurance can save you 15% or more. part A of this is that geico can save you money but the second part of this is missing. part B could be something like: choosing an insurance company that saves you money is good. so all together it would be: Geico can save you 15% or more and choosing an insurance company that will save you money is good so you should choose Geico. the fallacy here is kind of hard to spot but it could be false dichotomy: there are multiple other insurance companies that could save youl money and but it seems as if Geico is the only one.
Alex Hino

Essays, Admission Information, Undergraduate Admission, U.Va. - 16 views

  • Any student who has already learned the basics of showing should think about taking a risk on the college essay. What kind of risk? Think about starting an essay with: "I sat in the back of the police car." Or, as in the example (below): " The woman wanted breasts."
  • People wonder if they will be penalized if they do take a risk in an application. They want to know, in other words, if there is any risk in taking a risk. Yes, there is. I can say, however, that my experience in the admissions field has led me to conclude the great majority of admissions officers are an open-minded lot
    • brad hirayama
       
      The line "a Good essay always shows; a weak essay always tells" is a concept that is true in all real life situations.  we learned and had practice with this in acting class (yes acting), that it means a lot more if you show emotion rather than just saying i'm sad or happy.  i find that this is true for college essays too: in order to stand out you need to be the one that make the reader think and invision what you are saying; that is what would make you stand out.
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    • Alex Hino
       
      Appealing to all of the sense through just words seems like a tricky task.
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    I think the best piece of advice from this is to show, not tell. I also like the idea of taking a risk, as long as the topic of choice isn't offensive or makes someone feel uncomfortable.
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    I thought a piece of good advice was to try to stand-out. Use a "hook" to bring the reader in, take risks, and don't conform to what you think the college would want the essay to be written about (Be yourself and show your voice through the writing).
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    I agree with Stephanie, in that I think the best advice is to show and not tell. It seems we are so used to "telling," because of all the analytical papers and what not we write that we sometimes get stuck telling instead of showing. We need to break this habit and start showing and appealing to all five senses in our writing.
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    "We are not looking for students who all think the same way, believe the same thing, or write the same essay". I found that quote very interesting and it shows just how important it is to take risks while writing the essays. By taking a risk it would show that your writing is different and unique.
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    I agree with Kaylin that being yourself is the best way to catch the reader's attention and show your own voice. Colleges don't want to read essays about the generic stories you think they want to hear. Instead they want to read a story coming from memories and thoughts in your head so they can feel as if they know the "real" you instead of the persona put on the paper.
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    "If we are what we eat, we are also what we write." I liked this article because it was basically saying that you have to display your true self in every way that you can through your writing. Trying to stray from being generic and vague. From this article, I know that what makes a good college essay stand out is to not be afraid to use your sensory but then have reason as to why you're using it and don't just simply "tell", let the reader know exactly what's going on in full specifics as much as possible, use a hook that can work in your favor, and lastly remain original and unique.
Nick Pang

10 Tips for Writing the College Application Essay - Professors' Guide (usnews.com) - 29 views

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    "Be concise, Be honest, Be an individual, Be coherent, Be accurate, Be vivid, Be likable, Be cautious in your use of humor, Be controversial, and Be smart" HOW?!?!?!?!?!?!? Quite a bit to take in and remember while working away on a concise paper which may or may not decide our future. Just a few small nuggets of gold (interpret as you please): "If you go over 700 words, you are straining their patience, which no one should want to do." "Not everyone has to be the star at everything." "The whole application is a series of snapshots of what you do. It is inevitably incomplete. The colleges expect this. Go along with them." "If you write about Nietzsche, spell his name right." "Subtlety is good." "Be funny only if you think you have to. Then think again." "It is fine to write about politics, religion, something serious, as long as you are balanced and thoughtful. Don't pretend you have the final truth." "Colleges are intellectual places, a fact they almost always keep a secret..." From this, I take: Be human. But be an awesome human.
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    This article gives guidelines that I trust in and will take into consideration when writing my essay. However, I don't think that people should limit themselves too much or all follow the same guidelines. Like some of the other articles exemplified, it is difficult to choose an appropriate topic, and restricting yourself with too many rules could have a negative effect.
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    I honestly don't agree with the "be controversial" bit. Many of us are applying to classic, old-school colleges and universities. If someone wants to attend a deeply catholic school, there's no chance their pro-choice paper will be thought of as a good one. I totally agree with all the other tips, though.
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    I agree with Kellen, the guidelines given are great advice and are also given by a reliable source so as a result I will take what has been written in the article into consideration. But at the same time, as mentioned by Kellen, they do restrict the senior who is putting together their essay a little too much which is something that I do not like nor agree with.
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    4. Be coherent.  I thought that this website was really helpful because I am known to like to write a lot and sometimes want to write so much that I ramble a lot.  I don't want to sound busy but not scattered or superficial either.
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    I feel like by setting up some of these guidelines, it is kind of changing our experiences or ideas we want to write. We have to find something coherent to the question and on top of that be likeable. what if what you think is likeable isn't the same as what the college people want?
erikliu17

A History of Punctuation for the Internet Age - The New Yorker - 0 views

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    "People don't know why they get so upset about language," David Crystal told me recently, over Skype from his home in Wales. " 'Potato's,' with an apostrophe 'S,' " he offered, as an example of the kind of thing that drives some people batty, "but you ask them, 'Why are you so upset?', and they can't answer you."
jeremyliu

'Never was so much owed by so many to so few': Could phrases like this hold clues about... - 0 views

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    This research project looks into a certain sentence structure that appears in most Germanic languages, the Verb Second constraint. This kind of homologous structure may hold clues about whether universal grammar really exists.
Lara Cowell

Chinese Artist Xu Bing's Book Without Borders - 1 views

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    Award-winning, Chinese contemporary artist, Xu Bing, has created _Book From the Ground_, a text that speakers of any language can "read." His interest in pictorial storytelling was heightened by a bubblegum wrapper he happened upon-a series of three images connected by two arrows that instructed the chewer to put the gum back into the wrapper after chewing and throw it in the trash. This became Xu's inspiration for _Book from the Ground_. Xu's book reflects cultural literacy and modern tools and technologies, rather than traditional literacy. The author predicts that the younger generation is likely to find his icon language easier to "read" because they've been exposed to these images for as long as they can remember on the Internet. "I think it can be seen two ways," says Robert Harrist, a professor of Chinese art history at Columbia University who has taught a semester-length course on Xu's work. "It's great that everybody can communicate now and stay in touch constantly through one medium or another, a kind of shared, plugged-in visual world." But at the same time, with the "flattening and evening out in communication so much is lost," especially when it comes to tense or nuance. "The real surprising thing here and the challenge and the thing I love about it is he makes you ask yourself: What is writing?" adds Harrist, who describes Xu as "the greatest living Chinese artist, simple as that.... Everything he does is profoundly thoughtful."
mhiraki16

How Code-Switching Explains The World - 1 views

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    So you're at work one day and you're talking to your colleagues in that professional, polite, kind of buttoned-up voice that people use when they're doing professional work stuff. Your mom or your friend or your partner calls on the phone and you answer. How does your language change between these two scenarios?
ablume17

'Not Face': Expression of disagreement is universal part of language, study says - 0 views

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    They say a smile is the universal language of kindness, but it appears that's not the only facial expression understood across the world. Scientists have discovered the 'Not Face', which they say is a global expression of disagreement.
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