Swearing has been around for a long time and remains an important part of language. Swearing proves to actually to be cathartic and helps us emphasize our emotions.
This article talks about:
-swearing
-what makes a word taboo
-social norms
-why "taboo" words still exist
-to envoke feeling
-part of the brain used while swearing
-amygdala: processes emotion and memory
-swearing and medical conditions
-swearing and freedom of speech
This article explains different aspects of swearing. It talks about the idea of swearing itself and why swear words are considered swear words. It also explains why people swear and for what uses. It also explains how swearing affects the brain.
This article outline the bridge between the psychological and linguistic effects of swearing. I really appreciated this article because it plays both sides of the field, meaning that it addresses both the good and bad. It identifies the psychological goods to the person swearing, but also talks about the negative social connotation swearing can cause. They call it the "public-versus-science disconnect", meaning that there's a difference between the inner versus social benefits and detriments.
"Sarcasm so saturates 21st-century America that according to one study of a database of telephone conversations, 23 percent of the time that the phrase "yeah, right" was used, it was uttered sarcastically. ... The mental gymnastics needed to perceive sarcasm includes developing a "theory of mind" to see beyond the literal meaning of the words and understand that the speaker may be thinking of something entirely different ... Kids pick up the ability to detect sarcasm at a young age. ... There appear to be regional variations in sarcasm. ... Many parts of the brain are involved in processing sarcasm, according to recent brain imaging studies."
Sarcasm is an important aspect of society that seems to develop a person's brain as well. "Exposure to sarcasm enhances creative problem solving" and it "exercises the brain more than sincere statements do." So the extra work it takes to understand sarcasm actually does work out our brains. Apparently sarcasm has been a way to show you belong and almost have a superior quality to those around you. Very interesting!
In modern society, there is sarcasm all around us. This article describes sarcasm and how we are so surrounded by it, that it is practically the "primary language". It also discusses how we detect sarcasm and how it is naturally picked up from a young age. Lastly, researchers found that some people have a difficult time detecting sarcasm so some computer scientists have actually developed a sarcasm detection device.
Lera Boroditsky, cognitive science professor at UC San Diego notes, "...a growing body of research is documenting how experience with language radically restructures the brain. People who were deprived of access to language as children (e.g., deaf individuals without access to speakers of sign languages) show patterns of neural connectivity that are radically different from those with early language exposure and are cognitively different from peers who had early language access. The later in life that first exposure to language occurs, the more pronounced and cemented the consequences. Further, speakers of different languages develop different cognitive skills and predispositions, as shaped by the structures and patterns of their languages. Experience with languages in different modalities (e.g., spoken versus signed) also develops predictable differences in cognitive abilities outside the boundaries of language. For example, speakers of sign languages develop different visuospatial attention skills than those who only use spoken language. Exposure to written language also restructures the brain, even when acquired late in life. Even seemingly surface properties, such as writing direction (left-to-right or right-to-left), have profound consequences for how people attend to, imagine, and organize information.
The normal human brain that is the subject of study in neuroscience is a "languaged" brain. It has come to be the way it is through a personal history of language use within an individual's lifetime. It also actively and dynamically uses linguistic resources (the categories, constructions, and distinctions available in language) as it processes incoming information from across the senses.
Based at the University of California, Berkeley, the Greater Good Science Center sponsors groundbreaking scientific research into social and emotional well-being and helps people apply this research to their personal and professional lives. Their website has useful resources for Safe Conversations, Word Acts, and fostering better social relationships.
Recent studies suggest that metaphors are more than just fancy literary devices and that there is a psychological basis for linking cold with feelings of social isolation. Psychologists Chen-Bo Zhong and Geoffrey Leonardelli from the University of Toronto's Rotman School of Management wanted to test the idea that social isolation might generate a physical feeling of coldness. In their first experiment, they divided a group of volunteers into two groups. One group recalled a personal experience in which they had been socially excluded-rejection from a club, for example. This was meant to tap into their feelings of isolation and loneliness. The other group recalled an experience in which they had been accepted into a group. Afterwards, volunteers were asked to estimate the temperature in the room. Those who recalled memories of being ostracized experienced the ambient temperature of the room as colder.
In a second experiment, researchers triggered feelings of exclusion by having volunteers play a computer-simulated ball tossing game. The game was designed so that some of the volunteers had the ball tossed to them many times, but others were left out.
Afterwards, all the volunteers rated the desirability of certain foods and beverages: hot coffee, crackers, an ice-cold Coke, an apple, and hot soup. The findings were striking. As reported in the September issue of Psychological Science, a journal of the Association for Psychological Science, the "unpopular" volunteers who had been ostracized during the computer game were much more likely than the others to want either hot soup or hot coffee. Their preference for warm food and drinks presumably resulted from physically feeling cold as a result of being excluded.
"It's striking that people preferred hot coffee and soup more when socially excluded," Leonardelli said. "Our research suggests that warm chicken soup may be a literal coping mechanism for social isolation."
Two graduate economics students from Washington State University used Twitter to analyze how sports pundits' reputation was affected by their confidence and accuracy at predicting the outcomes to sporting events. They analysed tweets in which professional pundits and fans made predictions about the winners of a series of high-profile baseball and American Football matches. Each tweet was given a "confidence" rating depending on its language, with words like "destroy" and "annihilate" scoring higher than "beat", for example. Both the pundits and fans' predictions were worse than chance, with the professional analysts only proving correct 47 per cent of the time and amateurs 45 per cent of the time. Yet pundits' confidence was measured as 50 per cent higher than amateurs, and they gained more followers on the networking website as a result, the researchers said. Presenting their findings at the Annual Meeting of the Academy of Economics and Finance earlier this year, the researchers explained that being confident could increase a pundit's following by 17 per cent, while predicting every game correctly only raised it by 3.4 per cent.There was a similar pattern among amateurs, with brash people increasing their following by 20 per cent but correct guesses only raising it by 7.3 per cent. In general, pundits are better served by being brash and making people excited, they claimed.
A new studysuggests that children who speak multiple languages are better at understanding other people. And not only those who are fluent, but those who are simply exposed to another language in their daily lives.
This article is pretty self-explanatory based on the article - it talks about how monkeys' vocal cords and bodies are physiologically able to talk and make distinct sounds. However, monkeys lack the brain circuits used by humans to learn sounds, and the special nerve sets humans use to control the shape of our vocal tracts.
A study showing that most users only read headlines without actually reading the article was shown to be accurate. A satirical science news site hosted an article with the headlines "Study: 70% of Facebook users only read the headline of science stories before commenting". Though the story was shared over 50 thousand times, about only 40% of the time the link was clicked. This is interesting because this shows that we tend to rather comment on what we believe about a article from its headline, instead of its content.
By Leonardo VintiñiEpoch Times Staff Perhaps the most important job for a copy editor is to ensure that text is free of spelling mistakes. But is error-riddled text any less understandable? On repeated occasions researchers have found that people can still understand the meaning of sentences even if they are completely made up of jumbled words.
the
discipline of rhetoric was the primary repository of Western thinking about persuasion
The principal purpose of this paper is to contribute a richer and more
systematic conceptual understanding of rhetorical structure in advertising language
Rhetoricians maintain that any proposition can be expressed in a variety
of ways, and that in any given situation one of these ways will be the most effective in
swaying an audience.
the manner in which a statement is expressed may be more
important
a rhetorical figure occurs when an
expression deviates from expectation
With respect to metaphor, for
instance, listeners are aware of conventions with respect to the use of words, one of
which might be formulated as, words are generally used to convey one of the lead meanings
given in their dictionary entry. A metaphor violates that convention, as in this headline
for Johnson & Johnson bandaids, "Say hello to your child's new bodyguards,"
accompanied by a picture of bandaids emblazoned with cartoon characters (from Table 2)
listeners know exactly what to do when a speaker violates a convention: they search
for a context that will render the violation intelligible. If context permits an inference
that the bandaid is particularly strong, or that the world inhabited by children is
particularly threatening, then the consumer will achieve an understanding of the
advertiser's statement.
every figure represents a gap. The figure both points to a translation (the
impossibility in this context of translating "Say hello to your child's new
petunias" is the key to its incomprehensibility), and denies the adequacy of that
translation, thus encouraging further interpretation.
metaphors that have become
frozen or conventional: e.g., the sports car that "hugs" the road.
an important
function of rhetorical figures is to motivate the potential reader.
Berlyne (1971) found incongruity
(deviation) to be among those factors that call to and
arrest attention.
"pleasure
of the text"--the reward that comes from processing a clever arrangement of signs.
Berlyne's (1971) argument, based on his research in
experimental aesthetics, that incongruity (deviation) can produce a pleasurable degree of
arousal.
Familiar examples of schematic figures would
include rhyme and alliteration, while metaphors and puns would be familiar examples of
tropic figures.
Schemes can be understood as
deviant combinations, as in the headline, "Now Stouffers makes a real fast real mean
Lean Cuisine."
This headline is excessively regular because of its repetition of
sounds and words. It violates the convention that sounds are generally irrelevant to the
sense of an utterance, i.e., the expectation held by receivers that the distribution of
sounds through an utterance will be essentially unordered except by the grammatical and
semantic constraints required to make a well-formed sentence. Soundplay can be used to
build up meaning in a wide variety of ways (Ross 1989; van Peer 1986).
Many tropes, particularly metaphors and puns effected in a single word,
can be understood as deviant selections. Thus, in the Jergens skin care headline (Table
2), "Science you can touch," there is a figurative metaphor, because
"touch" does not belong to the set of verbs which can take as their object an
abstract collective endeavor such as Science.
For example, a rhyme forges
extra phonemic links among the headline elements.
"Performax
protects to the max," the consumer has several encoding possibilities available,
including the propositional content, the phonemic equivalence (Performax = max), and the
syllable node (other words endin
Because they are over-coded, schemes add
internal redundancy to advertising messages. Repetition within a text can be expected to
enhance recall just as repetition of the entire text does.
The memorability of tropes rests on a different mechanism. Because they
are under-coded, tropes are incomplete in the sense of lacking closure. Tropes thus invite
elaboration by the reader. For example, consider the Ford ad with the headline "Make
fun of the road" (Table 2). "Road" is unexpected as a selection from the
set of things to mock or belittle. Via
This level of the framework distinguishes simple from complex
schemes and tropes to yield four rhetorical operations--repetition, reversal,
substitution, destabilization.
s artful deviation,
irregularity, and complexity that explain the effects of a headline such as "Say
hello to your child's new bodyguards," and not its assignment to the category
'metaphor.'
The rhetorical operation of repetition combines multiple instances of
some element of the expression without changing the meaning of that element. In
advertising we find repetition applied to sounds so as to create the figures of rhyme,
chime, and alliteration or assonance (Table 2). Repetition applied to words creates
the figures known as anaphora (beginning words), epistrophe (ending words), epanalepsis
(beginning and ending) and anadiplosis (ending and beginning). Repetition applied to phrase
structure yields the figure of parison, as in K Mart's tagline: "The price you
want. The quality you need." A limiting condition is that repeated words not shift
their meaning with each repetition (such a shift would create the trope known as
antanaclasis, as shown further down in Table 2).
the possibility for a
second kind of schematic figure, which would be produced via an operation that we have
named reversal. Th
rhetorical operation of reversal combines within an expression
elements that are mirror images of one another.
The rhetorical operation of destabilization selects an expression
such that the initial context renders its meaning indeterminate. By
"indeterminate" we mean that multiple co-existing meanings are made available,
no one of which is the final word. Whereas in a trope of substitution, one says something
other than what is meant, and relies on the recipient to make the necessary correction, in
a trope of destabilization one means more than is said, and relies on the recipient to
develop the implications. Tropes of substitution make a switch while tropes of
destabilization unsettle.
Stern, Barbara B. (1988), "How Does an Ad Mean? Language in
Services Advertising," Journal of Advertising, 17 (Summer), 3-14.
"Pleasure and Persuasion in Advertising:
Rhetorical Irony as a Humor Technique," Current Issues & Research in
Advertising, 12, 25-42.
Tanaka, Keiko (1992), "The Pun in Advertising: A Pragmatic
Approach," Lingua, 87, 91-102.
"The Bridge from Text to Mind: Adapting
Reader Response Theory to Consumer Research," Journal of Consumer Research,
Gibbs, Raymond W. (1993), "Process and Products in Making Sense of
Tropes," in Metaphor and Thought, 2nd ed
Grice, Herbert P. (1989), Studies in the Way of Words, Cambridge,
MA: Harvard University Press.
Leigh, James H. (1994), "The Use of Figures of Speech in Print Ad
Headlines," Journal of Advertising, 23(June), 17-34.
Mitchell, Andrew A. (1983), "Cognitive Processes Initiated by
Exposure to Advertising," in Information Processing Research in Advertising,
ed. Richard J. Harris, Hillsdale, NJ: Lawrence Erlbaum, 13-42.
"Researchers have demonstrated a striking method to reconstruct words, based on the brain waves of patients thinking of those words. ... In a 2011 study, participants with electrodes in direct brain contact were able to move a cursor on a screen by simply thinking of vowel sounds. ... With the help of that model, when patients were presented with words to think about, the team was able to guess which word the participants had chosen. They were even able to reconstruct some of the words, turning the brain waves they saw back into sound on the basis of what the computer model suggested those waves meant. ... The authors caution that the thought-translation idea is still to be vastly improved before such prosthetics become a reality."
Full study: http://www.plosbiology.org/article/info%3Adoi%2F10.1371%2Fjournal.pbio.1001251
We start building our sense of people's personalities from the first words they utter. Phil McAleer, of the University of Glasgow, ran an experiment where he recorded 64 people, men and women, from Glasgow, reading a paragraph that included the word "hello." He then extracted all the hellos and got 320 participants to listen to the different voices and rate them on 10 different personality traits, such as trustworthiness, aggressiveness, confidence, dominance and warmth. Interestingly, participants largely agreed on which voice matched which personality trait. One male voice was overwhelmingly voted the least trustworthy. The pitch of the untrustworthy voice was much lower than the male deemed most trustworthy. McAleer says this is probably because a higher pitched male voice is closer to the natural pitch of a female, making the men sound less aggressive and friendlier than the lower male voices. What makes females sound more trustworthy is whether their voices rise or fall at the end of the word, says McAleer. "Probably the trustworthy female, when she drops her voice at the end, is showing a degree of certainty and so can be trusted." (Perhaps a reason to avoid uptalk, if you're female?)
This article examines Nadine Gaab's 2014 study which established a connection - in both children and adults - between learning to play an instrument and improved executive functioning, like problem-solving, switching between tasks and focus. The article also cites the research of neuropsychologist Ani Patel, who advances the OPERA theory of music's benefits for learning. Patel notes "music is not an island in the brain cut off from other things, that there's overlap, that's the 'O' of OPERA, between the networks that process music and the networks that are involved in other day-to-day cognitive functions such as language, memory, attention and so forth," he says. "The 'P' in OPERA is precision. Think about how sensitive we are to the tuning of an instrument, whether the pitch is in key or not, and it can be painful if it's just slightly out of tune." That level of precision in processing music, Patel says, is much higher than the level of precision used in processing speech. This means, he says, that developing our brains' musical networks may very well enhance our ability to process speech. "And the last three components of OPERA, the 'E-R-A,' are emotion, repetition and attention," he says. "These are factors that are known to promote what's called brain plasticity, the changing of the brain's structure as a function of experience."