In April 2010, the Deepwater Horizon oil spill in the Gulf of Mexico was out of control. Oil was gushing out and no one knew how to stop it. BP had done a call-out for solutions, seemingly because they had no idea what else to do. So the Guardian environment team did its own call-out called: send us your ideas for how to cap the Gulf oil spill. We created a Googledoc for readers to post their suggestions, and before we knew it we had ideas from professional divers, marine engineers, physicists, biochemists, mechanical engineers, petrochemical and mining workers, pipework experts.
We curated some of the best, and subjected them to scrutiny. It was an incredibly rich and deep piece of work, made possible because of the people formerly known as the audience. Some of your readers really do know more than you.