Group items tagged

adiolab, Invisibilia, and the tongue-in-cheek tribute to radio-of-the-past, Thrilling Adventure Hour

Older kids need no encouragement: Freakonomics and Serial both have substantial teen followings, and teenage girls are the primary audience of Welcome to Night Vale, a comedic show about a fictional, conspiracy-laden town.

The absence of images in podcasts seems to be a source of their creative potential. Without visuals, listeners are required to fill the gaps—and when these listeners are children, the results can be powerful

Audio stories prompted kids to draw more novel pictures, think up more unique questions, and solve problems in a more imaginative way than did TV tales.

he realization that her daughter was learning from audio led Brady-Myerov to found Listen Current, a company working to bring public radio into the classroom by curating content and providing resources to help teachers meet curricular requirements.

When it comes to using public radio in the classroom, Brady-Myerov believes three-to-five-minute segments are most effective, leaving the teacher significant time to build a lesson around the audio. “That’s not to say children can’t or won’t listen longer,” she said, “that’s just what we’ve found works in the school setting.”

And, as Godsey reported in a recent piece for The Atlantic, TeachersPayTeachers.com (a site where educators can purchase lesson plans) saw a 21 percent increase in downloads of plans related to podcasts in 2014, and a 650 percent increase in 2015.

When words are spoken aloud, kids can understand and engage with ideas that are two to three grade-levels higher than their reading level would normally allow.

In the children’s program The Show About Science, a 5-year-old named Nate interviews chemists, punk rockers, his mom, and more about animals, medicine, and other important scientific matters).

That the lion’s share of podcasts is downloaded doesn’t help: once a podcast is downloaded, all ties are severed and producers can’t know who’s listening, where they’re listening, for how long they’re listening, or if they listen to the shows they download at all. Without such analytics, podcasts are often seen as a less appealing medium for advertisers, many of which have been forced to rely on outdated methods like direct-response advertising—e.g., ads that promise 10 percent off a purchase if you enter a certain offer code.

When it comes to adults, listener surveys can help fill the data void. “Adults get back to you, they tweet at you, they leave voicemails, they tell you what they like and don’t like, what they listen to,” explained Thompson. “With kids the interaction is a lot trickier. The feedback loop is broken or, at least, it’s not as powerful as in other forms of media.” As a result, kids programs might struggle more than others to monetize.

Little Passports, which sends children a suitcase of goodies to help them follow two fictional explorers around the world and learn about geography, travel, and language as they go.

the Australian Broadcast Corporation launched a podcast for 7-12 year-olds. Called Short & Curly, the show explores curly ethical questions—Is stealing music and jokes really stealing? Should chimps have the same rights as kids? Is it ever okay to fight back against a bully?—in 15-to-20-minute episodes.