"In Singapore, social media has developed beyond a form of self expression and has become a functional part of the new Singaporean lifestyle. Social media is where Singaporeans gather news, discuss social issues, arrange social gatherings, express their creativity, share family memories, create professional networks, do comparison shopping and decide what to eat, buy and collect," Rastrick said in a statement.
She cited three reasons that led to the development: The technology infrastructure in place; use of the Web for daily activities; and a population that stays connected globally.