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At the end of the week, there was a business competition.The four winning companies were: Bey2ollak - An iPhone app that provides live user-generated reports of traffic conditions on the streets of Cairo. It already has more than 50,000 subscribers and a partnership with Vodafone -- one of the largest mobile phone operators in Egypt. Inkezny (translation: rescue me) - An iPhone app enabling travelers to make emergency calls in any location in the world without having to know the local emergency phone number, as well as seeing GPS directions to and phone numbers for the nearest hospitals  Crowdit - A digital collaborative storytelling platform using real-time pictures, video, and social media reports to reinvent the way stories are told and shared online SuperMama.me - The iVillage of the Middle East, creating a community of mothers designed to connect and empower the women of the Middle East/North Africa region