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Social media such as Facebook and Twitter have played a major role in motivating some of the demonstrators in the run-up to the rally, which went ahead despite a police ban and lockdown imposed on sprawling Kuala Lumpur on the eve of the July 9 protest. The demonstration organizer, Bersih 2.0 -- a coalition of 63 NGOs (non-government organizations) that wants changes such as updated electoral rolls and a longer election campaign period -- has its own Facebook page, attracting a similar number of "likes" as the page urging Najib to step down, with 190,000+ fans at the time of this posting. The latest notable update is another petition, requesting 100,000 backers for a Bersih 3.0 -- although organization head Ambiga Sreenavasan has said she does not foresee any similar protests in the immediate future.

Silicon Valley is a  great place to be, but I'm increasingly becoming interested in what impact technology is making in emerging markets like countries in Africa. In these markets there are bigger problems to solve than building yet another photo sharing app (think Color). I sat down with  Mbwana Alliy who works with i/o Ventures to help startups think about emerging markets. He describes himself as the bridge between Silicon Valley and the Tanzania/Kenya technology scene.

The We Love Wool campaign, with its Facebook and Twitter pages, up to Tuesday this week had more than 14,000 followers since it began on June 1. Decked out in his grey wool sweater, Adrian is among more than 70 woollen garment wearers who have clicked on www.fashionbyfeelings.com to upload his "look" as part of a competition to win Sydney airfares, accommodation, a $3000 gift card and other prizes.

Africans are active participants in the social media industry, here are a few examples: Motribe - This South African company enables you to create your own mobile social network with speed and ease and offers you great social tools to power your mobile social network MXit - A South Africa-based mobile social network. Over 27 million registered users, adding over 40,000 every day. Check out this cool infographic about MXit Adloopz - An innovative Nigerian startup that puts a social twist to advertising on the internet Personera - Personera lets you create custom artifacts from your content on social networking sites like Facebook Nikohapa - A Kenyan startup that offers Foursquare-like checkins made simple and that reward you with discounts for checking in to partner stores Ushahidi - Crowdsources information using multiple channels including social networking platforms like Twitter  Swift River - An Ushahidi project that adds super data processing to data coming from sources of unstructured information such as a twitter feed Zoopy - Another South African company that focuses on mobile video ForgetMeNot Africa: bridges the huge gap between the internet and mobile messaging worlds allowing any mobile phone to send and receive email and chat message on any carriers network. Quirk eMarketing - A digital marketing agency that also helps companies make use of social media for great results. Quirk has also spawned other cool companies in social media such as BrandsEye that creates great tools for online reputation management and crowdsourcing company IdeaBounty. And as far as group buying is concerned, Groupon has inspired many an African groupon clone. There are numerous African companies playing in this area - Rupu and Zetu in Kenya, DealDey in Nigeria, and a whole lot of others in South Africa

nstant messenger applications remain the most commonly used social media in Mexico, in part due to the easy portability of the software, according to Andy Atkins-Krüger's recent WebCertain Search and Social Report 2010. Twitter and Facebook are gaining in popularity, however, with about 50 percent of online users are now active on Facebook as well. Internet access is limited to just over 25 percent of the Mexican population, so the potential for growth in this largely untapped market makes it a popular target for newer social media sites.

The state of Veracruz in Mexico wants to change its penal code to apply a lower charge against the jailed Twitter and Facebook users accused of terrorism for spreading unconfirmed rumors of an attack on local schools (link in Spanish). A proposed change in Veracruz's laws would permit the government to punish the two social-networking users now behind bars, but for a lesser offense of "disruption of public order," rather than the original charges of terrorism and sabotage. Those charges carry a maximum sentence of 30 years.