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ng people’s attitudes or behaviors. BJ Fogg derived the term captology in 1996 from an acronym: Co

are designed to change what people think and do.

Git was another revolution. Shirky pointed out that source control systems had been around for decades, but Git exploded in popularity and found uses outside of simply tracking code. Git spawned GitHub and a number of clones, and attempts to use Git to track things that were not code. For instance, Shirky pointed to Open-Knesset an attempt to scrape Israel's parliament for proposed laws, start a branch, show how it should be re-written and debate the changes.