Another key finding: 40 percent of respondents say that "immediate access" to chosen content is very important to them, suggesting a shift from owning videos to accessing programming on demand.
Most importantly, Ericsson says that service providers must devise ways to align consumer spending and usage. Thanks to the "everything should be free" Internet mindset and a growing shift to TV consumption on PCs, traditional service providers risk seeing the value of their offerings diminished. Yet, "if done right," Ericsson argues, "consumers will reallocate their TV spending to new alternatives."
Billy Mahoney on 09 Feb 11This article relates to the Feed because having instant access to online programming on the computer is like having the access that Titus has in the Feed. People rely on having instant access to things now on the computer that they are basically becoming attached to that kind of technology. For instance the feed is basically a computer thats activated inside everyone's brain, and everyone relies on it as well.