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Javier E

Health Battle Over Soda Flares in Mexico - WSJ.com - 0 views

  • Seven out of 10 Mexican adults over the age of 20 are either overweight or obese, according to the country's latest national health survey. An estimated 10 million Mexicans have diabetes, or roughly 9% of the population, the highest proportion in any country with more than 100 million inhabitants.
  • Mexico is second only to the U.S. in per capita soda intake
  • Soda is a household staple in Mexico, with some families drinking it at every meal. Diabetes is now Mexico's second-biggest killer after heart disease, having sprinted from ninth place in 1980.
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  • Last year, Latin America, anchored by Mexico, where Coca-Cola's biggest independent bottler is based, was Coke's second-most-profitable region, after Europe.
  • "In the Mexican countryside, if you go to somebody's house and they don't have Coke to offer, they apologize. Coca-Cola symbolizes prestige,"
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