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Contents contributed and discussions participated by Terrence Dai

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How Coke Won the Cola Wars - 0 views

www.slate.com/...pepsi_wins_in_taste_tests.html tok sense brains perception philosophy
shared by Terrence Dai on 28 Oct 13 - No Cached
  • Terrence Dai on 28 Oct 13
     
    This is part of a special series about great rivalries: between tech titans, sports franchises, and even dinosaur hunters. Read about the series here. The inspired Pepsi Challenge marketing campaign of the 1980s was my childhood introduction to one of the fundamentals of scientific inquiry: the double-blind experiment. In a world beset...
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