Patagonia founder Yvon Chouinard: 'Denying climate change is evil' | World news | The G... - 0 views
www.theguardian.com/...denying-climate-change-is-evil
climate change business activism evil politics crisis
shared by Javier E on 10 May 19
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By his own admission, the idea of a fully sustainable business or product is impossible: “There is no such thing as sustainability. The best we can do is cause the least amount of harm.”
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nstead of “sustainable”, he prefers the term “responsible”, which, he argues, starts with companies treating nature not as a resource to be exploited but as a unique, life-giving entity on which we all – not least business – depend.
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“I used to think that if we could show that being a responsible business is good business, then others would follow. And some do, but they’re tiny little companies. But the public companies, they’re all green-washing. I have no hope that they’re going to change.”
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Nor does he hold out much hope for government to force big business to act more responsibly. Politicians are “pawns of corporations”
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Our best hope for change lies with consumers, Chouinard maintains: “You’ve got to change the consumers first and then the corporations will follow and then government will follow the corporations. They [governments] are last in line.
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50 years of activism has seen Chouinard lose as many battles as he has won; high-profile campaigns against ocean pollution and genetically modified food are two notable cases in point.
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“If you expect victories, then you’re in the wrong business. Evil never stops. And it’s just a matter of endless fighting … the fight is the important thing.”
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“We simply can’t pussyfoot around anymore. We have to just say, you know, this administration is evil and anybody who is denying climate change is evil
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As he likes to advise graduating students, life is easier if you break the rules rather than conform to them.