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this latest effort provoked a response that was swift and scathing and revealed something new: the existence of a tightknit group of scholars who are clamoring for more empathetic political analyses of rural Americans.

“We contribute to the further denigration of expertise when we say, ‘This is what the experts say about these rubes and bumpkins,’” said Mr. Jacobs, a co-author of “The Rural Voter.” “Who’s going to trust the experts when that’s what the experts have to say about you?”

There is an obvious reason for academics’ neglect of the political urban-rural divide until recently: It barely existed.

It’s only since the late 1990s that there has been a marked gap between rural and urban voting patterns in presidential elections, and it has widened ever since. In 2016, Mr. Trump won 59 percent of rural voters. Four years later, that climbed to 65 percent, according to Pew. And in the 2022 midterms, Republicans won 69 percent of the rural vote.

Even if that shift does hint that “rural” may now be its own kind of identity, it’s a cohort that’s hard to define.

The Census Bureau classifies any community as rural if it isn’t within an urban area, meaning it is not part of a densely settled area with 5,000 or more people or 2,000 or more housing units. (In the 2020 census, 20 percent of Americans were classified as rural.)

Beyond these basic definitional problems, rural communities can be wildly different socially. “When you aggregate to the national level, you lose so much,”

“I get frustrated especially when people talk about rural America as white America. In some states, it’s Latino America. In the Deep South, it’s Black America.”

Traditionally, political scientists argued that measuring the effects of place was just a proxy for looking at other parts of identity, like race or education. And because many did not come from rural areas, growing up rural didn’t tend to strike academics as a salient part of political identity.

Maybe because so few people fashioned themselves as “rural political experts” until recently, the few high-profile explanations for the rise of rural Republicanism were widely embraced by the chattering classes.

Thomas Frank in his best-selling 2004 book, “What’s the Matter With Kansas?” Mr. Frank, a historian, argued that the Republican focus on social issues, like abortion and guns, persuaded rural voters to put aside their economic interests and vote on cultural values rather than for candidates who supported unions and corporate regulation.

a handful of academics were so frustrated with the book that it inspired them to pursue their own research.

Ms. Cramer came to a different understanding from Mr. Frank’s of why people voted the way they did: Rural Americans resented city dwellers. They believed that national and state governments had enriched urban areas at the expense of rural ones, taking note of all the road-building in Madison, for example, when they drove to sports games.

Their reaction was hostility toward the very idea of government, so they supported politicians who promised to keep it out of their lives; Ms. Cramer called this “the politics of resentment.”

Ms. Cramer’s 2016 book, “The Politics of Resentment,” quickly became an anchor in the growing field of rural political studies. At least half a dozen academics credit her with foundational thinking for their research.

“A lot of the focus has been on ‘What’s wrong with those people?’” she said. “But most people studying what’s going on with rural political behavior are people with empathy for people who live in rural places. They aren’t discounting them as ignorant or uninformed. There’s more of an attempt to understand the way they’re seeing the world.”

When Mr. Jacobs decided this year to convene a group of 15 scholars for a conference called Rethinking Rural, he was struck by the flurry of excitement that greeted the invitations. “It was like the first time they’d been asked to the dance,”

What rankled the experts who had read “White Rural Rage” was what they considered slapdash analysis. The authors build some arguments on polls with sample sizes as small as 167 rural people. The book is filled with critiques of rural Americans — their resistance to pluralism, their willingness to embrace conspiracies — that apply to many groups and that some scholars reject because they are not based on the long-term observation they say is needed to truly understand the political motives of any community.

Mr. Jacobs, with the political scientist Dan Shea, conducted surveys of 10,000 rural voters, from Gambell, Alaska, to Lubec, Maine. The pair were struck by a commonality: Rural residents tend to focus less on their own economic circumstances and more on their community’s prosperity.

Even individuals who are thriving are attuned to whether their community as a whole is being left behind by economic changes like automation or the decline of coal.

That sense of “shared fate,” as the scholars put it, arises in part because rich and poor tend to cross paths often,

“If you go down my street in Vassalboro, the nicest house on the street is right across from the least nice house on the street,” Mr. Jacobs said. “Their kids go to the same school because there’s only one school.”

Such interconnectedness means that pollsters sometimes miss how rural voters are really feeling, he added. “It’s not enough to simply ask: Are you doing better than you were last year?

As millions left rural areas seeking economic opportunity, an appreciation formed for the businesspeople who stayed and tried to create jobs. That led to an outsize influence by local business leaders in the political realm, driving support for anti-union laws and tax policies generous to businesses.

Broadly, rural Americans see free trade and the rise of new technologies as hurting their communities while helping cities prosper

So the resentment they felt toward urbanites didn’t come out of nowhere.

“Rage and resentment are not interchangeable terms,” he wrote in Politico. “Rage implies irrationality, anger that is unjustified and out of proportion. You can’t talk to someone who is enraged. Resentment is rational, a reaction based on some sort of negative experience.”

And while resentment, like rage, doesn’t easily dissolve, he suggests that trying to understand where it comes from could start to build a bridge over that ever-widening urban-rural divide.

Mr. Vance “extracted what he needed from Appalachia.” Before anything else, the senator’s first betrayal was of his own region, the first portion of his soul to be sold.

Shortly after “Hillbilly Elegy” was released, writers throughout Appalachia denounced the classism and elitism of the book, as well as the self-serving ambitions of its author.

Without too much hyperbole, it could be said that J.D. Vance — a possible heir to the MAGA movement who has embraced some of the most noxious elements of the alt-right and the national conservative movement — is an infernal creation of the powerful liberals who championed his writing and elevated his platform. It’s hard to imagine that without “Hillbilly Elegy,” which was adapted into a film by the Democratic Party donor Ron Howard in 2020, Mr. Vance would have become the junior senator of Ohio, much less a nominee for vice president

Since being elected to the Senate, in large part due to the financial support of the tech billionaire and right-wing activist Peter Thiel, Mr. Vance has become a zealous convert to the MAGA cause. That’s a stunning reversal for a figure who eight years ago was celebrated as an astute voice of Never Trumper Republicanism, a man of learning who could formulate a centrist conservatism to supplant the dark turn that had taken hold of the G.O.P.

As Mr. Vance noted in a Time magazine interview in 2016, Mr. Trump’s greatest failure as a political leader is that “he sees the worst in people, and he encourages the worst in people.” That’s turning out to be true of Mr. Vance, too.

Eight years ago, during the heated days of the 2016 Republican primary, Mr. Vance wrote that Mr. Trump’s policy proposals “range from immoral to absurd.” A few months later, he referred to Mr. Trump as “cultural heroin,” and called him “unfit for our nation’s highest office.” And memorably, in a text conversation with a former roommate, the future senator worried that Mr. Trump might be “America’s Hitler.”

Mr. Trump’s White House tenure, he said, had changed his mind, but it’s hard to take the senator entirely at his word.

At the outset of Christopher Marlowe’s late 16th-century play “The Tragical History of Dr. Faustus,” the scholar at the center of the tale abandons all the learning he has mastered. Law, philosophy, medicine — none of these have fulfilled his boundless ambition. Instead, he turns to magic, making the fateful decision to sell his soul to the demon Mephistopheles, for what he “most desires” — “a world of profit and delight, /Of power, of honor.”

MAGA has replaced Reaganism as the chief operating system of the Republican Party.

If Democrats hope to win in the near future they have to take the MAGA worldview seriously, and respectfully make the case, especially to working-class voters, for something better.

In a volatile world, MAGA offers people security. It promises secure borders and secure neighborhoods. It offers protection from globalization, from the creative destruction of modern capitalism. It offers protection from an educated class that looks down on you and indoctrinates your children in school. It offers you protection from corporate predators.

the problem with MAGA — and here is where the Democratic opportunity lies — is that it emerges from a mode of consciousness that is very different from the traditional American consciousness.

Americans have a zeal for continual self-improvement, a “need tirelessly to tinker, improve everything and everybody, never leave anything alone.”

“the Spirit of America is best known in Europe by one of its qualities — energy.”

we saw ourselves, as the dynamic nation par excellence. We didn’t have a common past, but we dreamed of a common futur

Americans can’t be secure if the world is in flames. That’s why America has to be active abroad in places like Ukraine, keeping wolves like Vladimir Putin at bay.

Through most of our history, we were not known for our profundity or culture but for living at full throttle.

MAGA, on the other hand, emerges from a scarcity consciousness, a zero-sum mentality: If we let in tons of immigrants they will take all our jobs; if America gets browner, “they” will replace “us.”

MAGA is based on a series of victim stories: The elites are out to screw us. Our allies are freeloading off us. Secular America is oppressing Christian America.

MAGA looks less like an American brand of conservatism and more like a European brand of conservatism. It resembles all those generations of Russian chauvinists who argued that the Russian masses embody all that is good but they are threatened by aliens from the outside

MAGA looks like a kind of right-wing Marxism, which assumes that class struggle is the permanent defining feature of politics.

MAGA is a fortress mentality, but America has traditionally been defined by a pioneering mentality. MAGA offers a strong shell, but not much in the way of wings needed to soar.

If Democrats are to thrive, they need to tap into America’s dynamic cultural roots and show how they can be applied to the 21st century

My favorite definition of dynamism is adapted from the psychologist John Bowlby: All of life is a series of daring explorations from a secure base. If Democrats are to thrive, they need to offer people a vision both of the secure base and of the daring explorations.

The American consciousness has traditionally been an abundance consciousness.

Americans can’t be secure if the border is in chaos. Popular support for continued immigration depends on a sense that the government has things under control.

Americans can’t be secure if a single setback will send people to the depths of crushing poverty. That’s why the social insurance programs that Democrats largely built are so important.

offer people a vision of the daring explorations that await them. That’s where the pessimistic post-Reagan Republicans can’t compete

champion the abundance agenda that people like Derek Thompson and my colleague Ezra Klein have been writing about. We need to build things. Lots of new homes. Supersonic airplanes and high-speed trains.

If Republicans are going to double down on class war rhetoric — elites versus masses — Democrats need to get out of that business

They need to stand up to protectionism, not join the stampede.

Democrats need to throttle back the regulators who have been given such free rein that they’ve stifled innovation.

Democrats need to take on their teachers’ unions and commit to dynamism in the field of education.

tap back into the more traditional American aspiration: We are not sentenced to a permanent class-riven future but can create a fluid, mobile society.

The economist Michael Strain of the American Enterprise Institute has offered a telling psychic critique of MAGA economic thinking: “The economics of grievance is ineffective, counterproductive and corrosive, eroding the foundations of prosperity. Messages matter. Tell people that the system is rigged, and they will aspire to less

Champion personal responsibility, and they will lift their aspirations. Promoting an optimistic vision of economic life can increase risk tolerance, ambition, effort and dynamism.”

t aspiration is not like a brick that just sits there. Aspiration is more like a flame that can be fed or dampened

“The problem is desire. We need to *want* these things. The problem is inertia. We need to want these things more than we want to prevent these things.”