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shared by Javier E on 03 Jan 23 - No Cached

Jon Kelly, a co-founder of Puck, said subscription newsletters were part of a new model for publishing, comparing them to magazines in their heyday.
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“If you take a look back to the history of the magazine industry, it was a business that had a total addressable market that ranged in the tens of billions of dollars focused on affinity-based creative products that people subscribed to because they absolutely loved them,” he said.
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Mr. Kelly said Puck’s paid subscriptions had grown an average of 20 percent each mont
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Mailgun, the email delivery service used by Substack and Ghost, said the online publishing industry had more than quadrupled its sending volume over the last two years. The New York Times is continuing to add to its newsletter offerings for subscribers, including one written by the restaurant critic Pete Wells that just began as well as another by the opinion columnist Ross Douthat, a spokesman for the company said.
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I’m sure the market for crappy newsletters few people are reading has collapsed,” Mr. VandeHei said. “It’s not peak newsletters — it’s the end of weak newsletters.
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