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More than 500 million years after life took hold on earth, humans are having such a drastic effect on it that we are now the dominant geologic force. This designation comes not from the usual concerned voices seeking recognition from distracted media and political elites, but from a key body within the international union of geological scientists. As these folks like to say: rocks don’t lie.

ollan is a fan, saying fake meatballs might help save the world.

the free market — judging by soaring sales and a bullish roar from Wall Street to Beyond Meat, a company that was briefly worth more than Macys or Xerox by market capitalization one day this week — is lining up with the environment on this one, as carnivores take notice.

If we don’t draw some lines now, legions of citizens could be manipulated, disenfranchised or lose faith in the whole system — opening doors to foreign adversaries who want to do the same. AI might break us in 2024.

“The ability of AI to interfere with our elections, to spread misinformation that’s extremely believable is one of the things that’s preoccupying us,” Schumer said, after watching me so easily create a deepfake of him. “Lots of people in the Congress are examining this.”

Of course, fibbing politicians are nothing new, but examples keep multiplying of how AI supercharges misinformation in ways we haven’t seen before. Two examples: The presidential campaign of Florida Gov. Ron DeSantis (R) shared an AI-generated image of former president Donald Trump embracing Anthony S. Fauci. That hug never happened. In Chicago’s mayoral primary, someone used AI to clone the voice of candidate Paul Vallas in a fake news report, making it look like he approved of police brutality.

But what will happen when a shocking image or audio clip goes viral in a battleground state shortly before an election? What kind of chaos will ensue when someone uses a bot to send out individually tailored lies to millions of different voters?

A wide 85 percent of U.S. citizens said they were “very” or “somewhat” concerned about the spread of misleading AI video and audio, in an August survey by YouGov. And 78 percent were concerned about AI contributing to the spread of political propaganda.

We can’t put the genie back in the bottle. AI is already embedded in tech tool campaigns that all of us use every day. AI creates our Facebook feeds and picks what ads we see. AI built into our phone cameras brightens faces and smooths skin.

What’s more, there are many political uses for AI that are unobjectionable, and even empowering for candidates with fewer resources. Politicians can use AI to manage the grunt work of sorting through databases and responding to constituents. Republican presidential candidate Asa Hutchinson has an AI chatbot trained to answer questions like him. (I’m not sure politician bots are very helpful, but fine, give it a try.)

Clarke’s solution, included in a bill she introduced on political ads: Candidates should disclose when they use AI to create communications. You know the “I approve this message” notice? Now add, “I used AI to make this message.”

But labels aren’t enough. If AI disclosures become commonplace, we may become blind to them, like so much other fine print.

The bigger ask: We want candidates and their supporting parties and committees not to use AI to deceive us.

So what’s the difference between a dangerous deepfake and an AI facetune that makes an octogenarian candidate look a little less octogenarian?

“The core definition is showing a candidate doing or saying something they didn’t do or say,”

Sure, give Biden or Trump a facetune, or even show them shaking hands with Abraham Lincoln. But don’t use AI to show your competitor hugging an enemy or fake their voice commenting on current issues.

The pledge also includes not using AI to suppress voting, such as using an authoritative voice or image to tell people a polling place has been closed. That is already illegal in many states, but it’s still concerning how believable AI might make these efforts seem.

Don’t deepfake yourself. Making yourself or your favorite candidate appear more knowledgeable, experienced or culturally capable is also a form of deception.

(Pressed on the ethics of his use of AI, Adams just proved my point that we desperately need some ground rules. “These are part of the broader conversations that the philosophical people will have to sit down and figure out, ‘Is this ethically right or wrong?’ I’ve got one thing: I’ve got to run the city,” he said.)

The golden rule in my pledge — don’t use AI to be materially deceptive — is similar to the one in an AI regulation proposed by a bipartisan group of lawmakers

Such proposals have faced resistance in Washington on First Amendment grounds. The free speech of politicians is important. It’s not against the law for politicians to lie, whether they’re using AI or not. An effort to get the Federal Election Commission to count AI deepfakes as “fraudulent misrepresentation” under its existing authority has faced similar pushback.

But a pledge like the one I outline here isn’t a law restraining speech. It’s asking politicians to take a principled stand on their own use of AI

Schumer said he thinks my pledge is just a start of what’s needed. “Maybe most candidates will make that pledge. But the ones that won’t will drive us to a lower common denominator, and that’s true throughout AI,” he said. “If we don’t have government-imposed guardrails, the lowest common denominator will prevail.”

Until last year, when her creators orchestrated a publicity stunt to reveal her provenance, many of her fans assumed she was a flesh-and-blood 19-year-old. But Lil Miquela is made of pixels, and she was designed to attract follows and likes.

Why hire a celebrity, a supermodel or even a social media influencer to market your product when you can create the ideal brand ambassador from scratch

Xinhua, the Chinese government’s media outlet, introduced a virtual news anchor last year, saying it “can work 24 hours a day.

Soul Machines, a company founded by the Oscar-winning digital animator Mark Sagar, produced computer-generated teachers that respond to human students.

“Social media, to date, has largely been the domain of real humans being fake,” Mr. Ohanian added. “But avatars are a future of storytelling.

Edward Saatchi, who started Fable, predicted that virtual beings would someday supplant digital home assistants and computer operating systems from companies like Amazon and Google.

YouPorn got in on the trend with Jedy Vales, an avatar who promotes the site and interacts with its users.

when a brand ambassador’s very existence is questionable — especially in an environment studded with deceptive deepfakes, bots and fraud — what happens to the old virtue of truth in advertising?

the concerns faced by human influencers — maintaining a camera-ready appearance and dealing with online trolls while keeping sponsors happy — do not apply to beings who never have an off day.

“That’s why brands like working with avatars — they don’t have to do 100 takes,”

Many of the characters advance stereotypes and impossible body-image standards. Shudu, a “digital fabrication” that Mr. Wilson modeled on the Princess of South Africa Barbie, was called “a white man’s digital projection of real-life black womanhood

“It’s an interesting and dangerous time, seeing the potency of A.I. and its ability to fake anything,

Last summer, Lil Miquela’s Instagram account appeared to be hacked by a woman named Bermuda, a Trump supporter who accused Lil Miquela of “running from the truth.” A wild narrative emerged on social media: Lil Miquela was a robot built to serve a “literal genius” named Daniel Cain before Brud reprogrammed her. “My identity was a choice Brud made in order to sell me to brands, to appear ‘woke,’” she wrote in one post. The character vowed never to forgive Brud. A few months later, she forgave.

While virtual influencers are becoming more common, fans have engaged less with them than with the average fashion tastemaker online

“An avatar is basically a mannequin in a shop window,” said Nick Cooke, a co-founder of the Goat Agency, a marketing firm. “A genuine influencer can offer peer-to-peer recommendations.”

a Columbus letter in the Vatican library was a forgery. And then I went to the Biblioteca Riccardiana in Florence and damned if the same thing doesn't happen again. Their Columbus letter is a fake too.

In each case, he determined the originals had indeed been removed and replaced with photographic facsimiles printed on centuries-old paper.

Eight years into the joint U.S.-Italian investigation, no arrests have been made in the case, but three stolen Columbus letters have been recovered. No easy task, as they were sold in private sales to wealthy collectors, who, investigators say, weren't aware the letters had been stolen.   

until a few decades ago, people’s feelings about their party and the opposing party were not too different. But starting in the 1980s, Americans began to report increasingly negative opinions of their opposing party.

Not only did party identity turn out to affect people’s behavior and decision making broadly, even on apolitical subjects, but according to their data it also had more influence on the way Americans behaved than race did.

Partisanship, for a long period of time, wasn’t viewed as part of who we are,” he said. “It wasn’t core to our identity. It was just an ancillary trait. But in the modern era we view party identity as something akin to gender, ethnicity or race — the core traits that we use to describe ourselves to others.”

That has made the personal political. “Politics has become so important that people select relationships on that basis,”

it has become quite rare for Democrats to marry Republicans,

in a 2009 survey of married couples that only 9 percent consisted of Democrat-Republican pairs

And it has become more rare for children to have a different party affiliation from their parents. Advertisement Continue reading the main story

it has also made the political personal. Today, political parties are no longer just the people who are supposed to govern the way you want. They are a team to support, and a tribe to feel a part of

And the public’s view of politics is becoming more and more zero-sum: It’s about helping their team win, and making sure the other team loses.

Partisan tribalism makes people more inclined to seek out and believe stories that justify their pre-existing partisan biases, whether or not they are true.

“There are many, many decades of research on communication on the importance of source credibility,

“You want to show that you’re a good member of your tribe,” Mr. Westwood said. “You want to show others that Republicans are bad or Democrats are bad, and your tribe is good. Social media provides a unique opportunity to publicly declare to the world what your beliefs are

Partisan bias fuels fake news because people of all partisan stripes are generally quite bad at figuring out what news stories to believe. Instead, they use trust as a shortcut. Rather than evaluate a story directly, people look to see if someone credible believes it, and rely on that person’s judgment to fill in the gaps in their knowledge.

Sharing those stories on social media is a way to show public support for one’s partisan team — roughly the equivalent of painting your face with team colors on game day.

They found that participants gave more money if they were told the other player supported the same political party as they did.

Partisanship’s influence on trust means that when there is a partisan divide among experts, Mr. Sides said, “you get people believing wildly different sets of facts.”

the bigger concern is that the natural consequence of this growing national divide will be a feedback loop in which the public’s bias encourages extremism among politicians, undermining public faith in government institutions and their ability to function.

“This is an incentive for Republicans and Democrats in Congress to behave in a hyperpartisan manner in order to excite their base.”

That feeds partisan bias among the public by reinforcing the idea that the opposition is made up of bad or dangerous people, which then creates more demand for political extremism.

The result is an environment in which compromise and collaboration with the opposing party are seen as signs of weakness, and of being a bad member of the tribe.

“It’s a vicious cycle,” Mr. Iyengar said. “All of this is going to make policy-making and fact-finding more problematic.”

Now, “you have quite a few people who are willing to call into question an institution for centuries that has been sacrosanct,”

. “The consequences of that are insane,” he said, “and potentially devastating to the norms of democ

“I don’t think things are going to get better in the short term; I don’t think they’re going to get better in the long term. I think this is the new normal.”

Such a regime, in his view, would keep the trappings of democracy, including seemingly free elections, while leaders would control the election process, the media and the scope of permissible debate. “What you get is a country that is de facto less free.”

The use of digital technology in the 2016 election “represents the latest chapter in the disintegration of legacy institutions that had set bounds for American politics in the postwar era,

the Trump campaign was “totally unprecedented in its breaking of established norms of politics.” He argues thatthis type of campaign is only successful in a context in which certain established institutions — particularly, the mainstream media and political party organizations — have lost most of their power, both in the United States and around the world.

The influence of the internet is only the most recent manifestation of the weakening of the two major American political parties over the past century, with the Civil Service undermining patronage, the rise of mass media altering communication, campaign finance law empowering donors independent of the parties, and the ascendance of direct primaries gutting the power of party bosses to pick nominees.

how the erosion of political parties played out in 2016:Neither party appeared to have a mechanism of internal correction. Neither could muster the wise elders to steer a more conventional course. Neither could use its congressional leadership to regain control of the party through its powers of governance. Neither could lay claim to financial resources that would compel a measure of candidate loyalty. Neither could even exert influence though party endorsements.

The parties proved hollow vehicles that offered little organizational resistance to capture by outsiders. And what was captured appeared little more than a brand, certainly not the vibrant organizations that are heralded as the indispensable glue of democratic politics.

“We are witnessing a period of deep challenge to the core claims of democracy to be the superior form of political organization of civilized peoples,” he told his audience:

Put another way, media is increasingly less just a source of information, and it is increasingly more a site of coordination, because groups that see or hear or watch or listen to something can now gather around and talk to each other as well.

“Technology has overtaken one of the basic functions you needed political parties for in the past, communication with voters,” he said. “Social media has changed all of that, candidates now have direct access through email, blogs and Twitter,” along with Facebook, Instagram, Snapchat and other platforms.

Two developments in the 2016 campaign provided strong evidence of the vulnerability of democracies in the age of the internet: the alleged effort of the Russian government to secretly intervene on behalf of Trump, and the discovery by internet profiteers of how to monetize the distribution of fake news stories, especially stories damaging to Hillary Clinton.

Clay Shirky is a professor in the Interactive Telecommunications Program at N.Y.U. In a 2009 TED talk — the full political significance of which has only become clear over the past eight years — he described some of the implications of the digital revolution:

The internet is the first medium in history that has native support for groups and conversation at the same time. Whereas the phone gave us the one-to-one pattern, and television, radio, magazines, books, gave us the one-to-many pattern, the internet gives us the many-to-many pattern.

The second big change is that, as all media gets digitized, the internet also becomes the mode of carriage for all other media, meaning that phone calls migrate to the internet, magazines migrate to the internet, movies migrate to the internet

The current moment of democratic uncertainty draws from four central institutional challenges, each one a compromise of how democracy was consolidated over the past few centuries. First, the accelerated decline of political parties and other institutional forms of engagement; second, the weakness of the legislative branches; third, the loss of a sense of social cohesion; and fourth, the decline in democratic state competence.

the third big change, according to Shirky, is that members of the former audiencecan now also be producers and not consumers. Every time a new consumer joins this media landscape a new producer joins as well, because the same equipment — phones, computers — let you consume and produce

Of course, this problem goes much deeper than the internet

Our politics are vulnerable to nefarious influences — whether of the Kremlin variety or the Breitbart variety — not because our information landscape is open and fluid, but because voters’ perceptions have become untethered from reality. For reasons that are both complex and debatable, very many voters have stopped seeing government as a tool for the production of the common good, and have instead turned to politicians (and others) who at least make them feel good. Thus, the news we consume has become as much about emotion and identity as about facts. That’s where the vulnerability comes in, and its roots are in our politics — not in the internet.

We are now more than a generation away from Nazi Germany and the roots of the conflict that precipitated World War II

Today, in the U.S., we are just one nuclear confrontation away from becoming a nation where martial law and a military-controlled mass surveillance state will be viewed as a relief by many citizens.

Adolf Hitler and his state media chief, Joseph Goebbels, forged plans for the Nazi party's Ministry of Propaganda and Public Enlightenment during peacetime, long before the onset of World war II. According to the United States Holocaust Memorial Museum, it was an unprecedented, and largely unnoticed, strategy.

The second half of successful propaganda – the "national education" of the people by the government, as Goebbels so accurately portrayed it - relies on a confluence and collaboration between the state and mass media that voters consume.

…data about disinformation campaigns are spotty at best. Many of these activities occur in secretive military contexts, or behind the proprietary walls of private actors. Thus, painting a complete picture of these activities online by government actors is extremely difficult, and there will be gaps in the data and cases collected.

Precisely because the internet re-invents itself so quickly, each election cycle takes place in what is effectively a brand-new online context.

That difficulty has led to some amusingly off-base predictions.

Today, that challenge takes the form of wrestling with online misinformation—a challenge I’ll resist characterizing as unprecedented, even though it really is tempting to argue that these factors take the political significance of the internet to a whole new level. The experience of repeatedly encountering brand-new territory has left me not just skeptical of the hyperbole, but also skeptical of political scientists’ ability to inform our efforts at grappling with each successive online challenge. Their work tends to be useful only in retrospect.

As AI writes more and more of what we read, vast, unvetted pools of online data may not be grounded in reality, warns Margaret Mitchell, chief ethics scientist at the AI start-up Hugging Face

“The main issue is losing track of what truth is,” she said. “Without grounding, the system can make stuff up. And if it’s that same made-up thing all over the world, how do you trace it back to what reality is?”

a raft of online publishers have been using automated writing tools based on ChatGPT’s predecessors, GPT-2 and GPT-3, for years. That experience shows that a world in which AI creations mingle freely and sometimes imperceptibly with human work isn’t speculative; it’s flourishing in plain sight on Amazon product pages and in Google search results.

“If you have a connection to the internet, you have consumed AI-generated content,” said Jonathan Greenglass, a New York-based tech investor focused on e-commerce. “It’s already here.

“In the last two years, we’ve seen this go from being a novelty to being pretty much an essential part of the workflow,”

the news credibility rating company NewsGuard identified 49 news websites across seven languages that appeared to be mostly or entirely AI-generated.

The sites sport names like Biz Breaking News, Market News Reports, and bestbudgetUSA.com; some employ fake author profiles and publish hundreds of articles a day, the company said. Some of the news stories are fabricated, but many are simply AI-crafted summaries of real stories trending on other outlets.

Ingenio, the San Francisco-based online publisher behind sites such as horoscope.com and astrology.com, is among those embracing automated content. While its flagship horoscopes are still human-written, the company has used OpenAI’s GPT language models to launch new sites such as sunsigns.com, which focuses on celebrities’ birth signs, and dreamdiary.com, which interprets highly specific dreams.

Ingenio used to pay humans to write birth sign articles on a handful of highly searched celebrities like Michael Jordan and Ariana Grande, said Josh Jaffe, president of its media division. But delegating the writing to AI allows sunsigns.com to cheaply crank out countless articles on not-exactly-A-listers

In the past, Jaffe said, “We published a celebrity profile a month. Now we can do 10,000 a month.”

It isn’t just text. Google users have recently posted examples of the search engine surfacing AI-generated images. For instance, a search for the American artist Edward Hopper turned up an AI image in the style of Hopper, rather than his actual art, as the first result.

Jaffe said he isn’t particularly worried that AI content will overwhelm the web. “It takes time for this content to rank well” on Google, he said — meaning that it appears on the first page of search results for a given query, which is critical to attracting readers. And it works best when it appears on established websites that already have a sizable audience: “Just publishing this content doesn’t mean you have a viable business.”

Google clarified in February that it allows AI-generated content in search results, as long as the AI isn’t being used to manipulate a site’s search rankings. The company said its algorithms focus on “the quality of content, rather than how content is produced.”

Reputations are at risk if the use of AI backfires. CNET, a popular tech news site, took flack in January when fellow tech site Futurism reported that CNET had been using AI to create articles or add to existing ones without clear disclosures. CNET subsequently investigated and found that many of its 77 AI-drafted stories contained errors.

But CNET’s parent company, Red Ventures, is forging ahead with plans for more AI-generated content, which has also been spotted on Bankrate.com, its popular hub for financial advice. Meanwhile, CNET in March laid off a number of employees, a move it said was unrelated to its growing use of AI.

BuzzFeed, which pioneered a media model built around reaching readers directly on social platforms like Facebook, announced in January it planned to make “AI inspired content” part of its “core business,” such as using AI to craft quizzes that tailor themselves to each reader. BuzzFeed announced last month that it is laying off 15 percent of its staff and shutting down its news division, BuzzFeed News.

it’s finding traction in the murkier worlds of online clickbait and affiliate marketing, where success is less about reputation and more about gaming the big tech platforms’ algorithms.

That business is driven by a simple equation: how much it costs to create an article vs. how much revenue it can bring in. The main goal is to attract as many clicks as possible, then serve the readers ads worth just fractions of a cent on each visit — the classic form of clickbait

In the past, such sites often outsourced their writing to businesses known as “content mills,” which harness freelancers to generate passable copy for minimal pay. Now, some are bypassing content mills and opting for AI instead.

“Previously it would cost you, let’s say, $250 to write a decent review of five grills,” Semrush’s Levin said. “Now it can all be done by AI, so the cost went down from $250 to $10.”

The problem, Levin said, is that the wide availability of tools like ChatGPT means more people are producing similarly cheap content, and they’re all competing for the same slots in Google search results or Amazon’s on-site product reviews

So they all have to crank out more and more article pages, each tuned to rank highly for specific search queries, in hopes that a fraction will break through. The result is a deluge of AI-written websites, many of which are never seen by human eyes.

Jaffe said his company discloses its use of AI to readers, and he promoted the strategy at a recent conference for the publishing industry. “There’s nothing to be ashamed of,” he said. “We’re actually doing people a favor by leveraging generative AI tools” to create niche content that wouldn’t exist otherwise.

The rise of AI is already hurting the business of Textbroker, a leading content platform based in Germany and Las Vegas, said Jochen Mebus, the company’s chief revenue officer. While Textbroker prides itself on supplying credible, human-written copy on a huge range of topics, “People are trying automated content right now, and so that has slowed down our growth,”

Mebus said the company is prepared to lose some clients who are just looking to make a “fast dollar” on generic AI-written content. But it’s hoping to retain those who want the assurance of a human touch, while it also trains some of its writers to become more productive by employing AI tools themselves.

He said a recent survey of the company’s customers found that 30 to 40 percent still want exclusively “manual” content, while a similar-size chunk is looking for content that might be AI-generated but human-edited to check for tone, errors and plagiarism.

Levin said Semrush’s clients have also generally found that AI is better used as a writing assistant than a sole author. “We’ve seen people who even try to fully automate the content creation process,” he said. “I don’t think they’ve had really good results with that. At this stage, you need to have a human in the loop.”

For Cowell, whose book title appears to have inspired an AI-written copycat, the experience has dampened his enthusiasm for writing.“My concern is less that I’m losing sales to fake books, and more that this low-quality, low-priced, low-effort writing is going to have a chilling effect on humans considering writing niche technical books in the future,”

It doesn’t help, he added, knowing that “any text I write will inevitably be fed into an AI system that will generate even more competition.”

Amazon removed the impostor book, along with numerous others by the same publisher, after The Post contacted the company for comment.

AI-written books aren’t against Amazon’s rules, per se, and some authors have been open about using ChatGPT to write books sold on the site.

“Amazon is constantly evaluating emerging technologies and innovating to provide a trustworthy shopping experience for our customers,”

this month that about 400 investigations had been opened into networks of people suspected of providing the fake passes, including some connected to health professionals.

a nurse injecting vaccine doses into a gauze pad and then pretending to inject the contents of empty syringes into people’s arms.

Eight other people are thought to have been falsely vaccinated at the Palermo hub, according to Francesco Lo Voi, the local prosecutor. He said an initial investigation suggested that other health workers at the center had been unaware of the fraud.

Unfortunately, that also means that the more the fact-based media tries to debunk the president’s falsehoods, the further it will entrench the battle lines.

The press secretary also declined to answer a straightforward question about the unemployment rate, suggesting that the number will henceforth be whatever the Trump administration wants it to be.

In a stunning demonstration of the power and resiliency of our new post-factual political culture, Mr. Trump and his allies in the right media have already turned the term “fake news” against its critics, essentially draining it of any meaning. During the campaign, actual “fake news” — deliberate hoaxes — polluted political discourse and clogged social media timelines.

For years, the widely read Drudge Report has linked to the bizarre conspiracy theorist Alex Jones, who believes that both the attacks of Sept. 11 and the Sandy Hook shootings were government-inspired “false flag” operations.

But now any news deemed to be biased, annoying or negative can be labeled “fake news.” Erroneous reports that the bust of the Rev. Dr. Martin Luther King Jr. had been removed from the Oval Office or misleading reports that sanctions against Russia had been lifted will be seized on by Mr. Trump’s White House to reinforce his indictment.

Mr. Trump and his allies are empowering this alt-reality media, providing White House access to Breitbart and other post-factual outlets that are already morphing into fierce defenders of the administration.

By now, it ought to be evident that enemies are important to this administration, whether they are foreigners, refugees, international bankers or the press.

But discrediting independent sources of information also has two major advantages for Mr. Trump: It helps insulate him from criticism and it allows him to create his own narratives, metrics and “alternative facts.”

The Russian dissident and chess grandmaster Garry Kasparov drew upon long familiarity with that process when he tweeted: “The point of modern propaganda isn’t only to misinform or push an agenda. It is to exhaust your critical thinking, to annihilate truth.”

In that world, the leader becomes the only reliable source of truth; a familiar phenomenon in an authoritarian state, but a radical departure from the norms of a democratic society. The battle over truth is now central to our politics.

Scottie Nell Hughes, was asked to defend the clearly false statement by Mr. Trump that millions of votes had been cast illegally. She answered by explaining that everybody now had their own way of interpreting whether a fact was true or not.

Or as George Orwell said: “The very concept of objective truth is fading out of the world. Lies will pass into history.”

In the meantime, we must recognize the magnitude of the challenge. If we want to restore respect for facts and break through the intellectual ghettos on both the right and left, the mainstream media will have to be aggressive without being hysterical and adversarial without being unduly oppositional.

There may be short-term advantages to running headlines about millions of illegal immigrants voting or secret United Nations plots to steal your guns, but the longer the right enables such fabrications, the weaker it will be in the long run. As uncomfortable as it may be, it will fall to the conservative media to police its worst actors.

Mr. Trump can be credited with prompting, however inadvertently, the most profound period of press self-assessment in decades — and it comes at a period of unusual financial peril for the mainstream media. All around are sad affirmations of the diminishing credibility of the press, disheartening reminders that at least a third of the country, and perhaps more, regards our work as meaningless, biased or untruthful. In newsrooms, as at newsstands across the country, difficult but vital questions about the methods and motives of the press are being raised, forcing newsmongers and consumers of news to question long-held assumptions.

They should, and need to. The human story is replete with examples of moments when the truth was traduced or when the truth was obscured:

the Italian novelist and semiotician Umberto Eco traveled around the United States. He embarked on a tour a bit like the one that the French mega-tourist Alexis de Tocqueville took—but this journey was focused not on what America was but on what it wasn’t. Eco produced a travelogue that explored Americans’ “faith in fakes.”

Eco diagnosed an underlying quality of American culture: an assumption that the best kind of art and entertainment is that which is “realer than real.”

By “people like me,” Carlson means his viewers; he means “real Americans,” as Fox has taken pains to define them. Why are the “Dems” and the “libs” to be feared? Because they are not what you are. Why are the media to be mocked? Because they tell lies about your country. They are false flags in human form. And they are coming for you.

Carlson, too, long ago abandoned any semblance of decency. He makes claims—claims that are bigoted, cherry-picked, fabricated; claims about the dirtiness of immigrants, about the danger of vaccines, about the existential threats posed by those who are not white or male or Christian—and answers the objections with a ready reply: He is not a journalist. He is merely an entertainer. This is the cynical core of his daily performances; people who criticize him, he insists, are missing the joke. People who believe him are missing the point. Carlson’s new set codifies that logic.

Americana, in Carlson’s vision, is its own justification. The patriot does what he must, not for Americans but for America, the ideal. “Left untended,” Carlson remarks in the concluding chapter of Ship of Fools, “democracies self-destruct.” He continues:

There are two ways to end this cycle. The quickest is to suspend democracy. There are justifications for this. If your voters can’t reach responsible conclusions, you can’t let them vote. You don’t give suffrage to irrational populations, for the same reason you wouldn’t give firearms to toddlers: they’re not ready for the responsibility.

His son, in contrast, showed no such restraint in the weeks before he was fired, regularly posting on Twitter about conspiracy theories involving Mrs. Clinton and her campaign staff well after the election.He continued to push his support for the fake news about Comet Ping Pong after his messages on Twitter about Sunday’s episode began attracting widespread attention. It was not until shortly before 3:30 p.m. Monday that he went silent on Twitter.

In one of the last messages he posted, he shared a post from another Twitter user who sought to spread a conspiracy theory that sprang up on the right-wing fringes after the shooting: that the suspect arrested at Comet Ping Pong, Edgar M. Welch, 28, of Salisbury, N.C., was actually an actor, and that the episode was a hoax cooked up to discredit the claim of a sex trafficking ring at the restaurant.

Is this all sounding rather familiar now? Does it remind you of something?

The similarities between Gamergate and the far-right online movement, the “alt-right”, are huge, startling and in no way a coincidence

fter all, the culture war that began in games now has a senior representative in The White House. As a founder member and former executive chair of Brietbart News, Steve Bannon had a hand in creating media monster Milo Yiannopoulos, who built his fame and Twitter following by supporting and cheerleading Gamergate. This hashtag was the canary in the coalmine, and we ignored it.

Gamergate was an online movement that effectively began because a man wanted to punish his ex girlfriend. Its most notable achievement was harassing a large number of progressive figures - mostly women – to the point where they felt unsafe or considered leaving the industry

The same voices moved into other geek communities, especially comics, where Marvel and DC were criticised for progressive storylines and decisions. They moved into science fiction with the controversy over the Hugo awards. They moved into cinema with the revolting kickback against the all-female Ghostbusters reboot.

no one in the movement was willing to be associated with the abuse being carried out in its name. Prominent supporters on Twitter, in subreddits and on forums like 8Chan, developed a range of pernicious rhetorical devices and defences to distance themselves from threats to women and minorities in the industry: the targets were lying or exaggerating, they were too precious; a language of dismissal and belittlement was formed against them. Safe spaces, snowflakes, unicorns, cry bullies. Even when abuse was proven, the usual response was that people on their side were being abused too. These techniques, forged in Gamergate, have become the standard toolset of far-right voices online

In 2016, new wave conservative media outlets like Breitbart have gained trust with their audience by painting traditional news sources as snooty and aloof. In 2014, video game YouTube stars, seeking to appear in touch with online gaming communities, unscrupulously proclaimed that traditional old-media sources were corrupt. Everything we’re seeing now, had its precedent two years ago.

With 2014’s Gamergate, Breitbart seized the opportunity to harness the pre-existing ignorance and anger among disaffected young white dudes. With Trump’s movement in 2016, the outlet was effectively running his campaign: Steve Bannon took leave of his role at the company in August 2016 when he was hired as chief executive of Trump’s presidential campaign

young men converted via 2014’s Gamergate, are being more widely courted now. By leveraging distrust and resentment towards women, minorities and progressives, many of Gamergate’s most prominent voices – characters like Mike Cernovich, Adam Baldwin, and Milo Yiannopoulos – drew power and influence from its chaos

These figures gave Gamergate a new sense of direction – generalising the rhetoric: this was now a wider war between “Social Justice Warriors” (SJWs) and everyday, normal, decent people. Games were simply the tip of the iceberg – progressive values, went the argument, were destroying everything

it quickly became clear that the GamerGate movement was a mess – an undefined mission to Make Video Games Great Again via undecided means.

Using 4chan (and then the more sympathetic offshoot 8Chan) to plan their subversions and attacks made Gamergate a terribly sloppy operation, leaving a trail of evidence that made it quite clear the whole thing was purposefully, plainly nasty. But the video game industry didn’t have the spine to react, and allowed the movement to coagulate – forming a mass of spiteful disappointment that Breitbart was only more than happy to coddle

Historically, that seems to be Breitbart’s trick - strongly represent a single issue in order to earn trust, and then gradually indoctrinate to suit wider purposes. With Gamergate, they purposefully went fishing for anti-feminists. 2016’s batch of fresh converts – the white extremists – came from enticing conspiracy theories about the global neoliberal elite secretly controlling the world.

The greatest strength of Gamergate, though, was that it actually appeared to represent many left-leaning ideals: stamping out corruption in the press, pushing for better ethical practices, battling for openness.

There are similarities here with many who support Trump because of his promises to put an end to broken neo-liberalism, to “drain the swamp” of establishment corruption. Many left-leaning supporters of Gamergate sought to intellectualise their alignment with the hashtag, adopting familiar and acceptable labels of dissent – identifying as libertarian, egalitarian, humanist.

At best they unknowingly facilitated abuse, defending their own freedom of expression while those who actually needed support were threatened and attacked.

Genuine discussions over criticism, identity and censorship were paralysed and waylaid by Twitter voices obsessed with rhetorical fallacies and pedantic debating practices. While the core of these movements make people’s lives hell, the outer shell – knowingly or otherwise – protect abusers by insisting that the real problem is that you don’t want to talk, or won’t provide the ever-shifting evidence they politely require.

In 2017, the tactics used to discredit progressive game critics and developers will be used to discredit Trump and Bannon’s critics. There will be gaslighting, there will be attempts to make victims look as though they are losing their grip on reality, to the point that they gradually even start to believe it. The “post-truth” reality is not simply an accident – it is a concerted assault on the rational psyche.

The strangest aspect of Gamergate is that it consistently didn’t make any sense: people chose to align with it, and yet refused responsibility. It was constantly demanded that we debate the issues, but explanations and facts were treated with scorn. Attempts to find common ground saw the specifics of the demands being shifted: we want you to listen to us; we want you to change your ways; we want you to close your publication down. This movement that ostensibly wanted to protect free speech from cry bully SJWs simultaneously did what it could to endanger sites it disagreed with, encouraging advertisers to abandon support for media outlets that published stories critical of the hashtag. The petulance of that movement is disturbingly echoed in Trump’s own Twitter feed.

Looking back, Gamergate really only made sense in one way: as an exemplar of what Umberto Eco called “eternal fascism”, a form of extremism he believed could flourish at any point in, in any place – a fascism that would extol traditional values, rally against diversity and cultural critics, believe in the value of action above thought and encourage a distrust of intellectuals or experts – a fascism built on frustration and machismo. The requirement of this formless fascism would – above all else – be to remain in an endless state of conflict, a fight against a foe who must always be portrayed as impossibly strong and laughably weak

2016 has presented us with a world in which our reality is being wilfully manipulated. Fake news, divisive algorithms, misleading social media campaigns.

The majority of people who voted for Trump will never take responsibility for his racist, totalitarian policies, but they’ll provide useful cover and legitimacy for those who demand the very worst from the President Elect. Trump himself may have disavowed the “alt-right”, but his rhetoric has led to them feeling legitimised. As with Gamergate, the press risks being manipulated into a position where it has to tread a respectful middle ground that doesn’t really exist.

Perhaps the true lesson of Gamergate was that the media is culturally unequipped to deal with the forces actively driving these online movements. The situation was horrifying enough two years ago, it is many times more dangerous now.

When I wrote in August 2015 that Mr. Trump was a cartoon version of every left-wing media stereotype of the reactionary, nativist, misogynist right, I thought that I was well within the mainstream of conservative thought — only to find conservative Trump critics denounced for apostasy by a right that decided that it was comfortable with embracing Trumpism.

relatively few of my listeners bought into the crude nativism Mr. Trump was selling at his rallies.

What they did buy into was the argument that this was a “binary choice.” No matter how bad Mr. Trump was, my listeners argued, he could not possibly be as bad as Mrs. Clinton. You simply cannot overstate this as a factor in the final outcome

As our politics have become more polarized, the essential loyalties shift from ideas, to parties, to tribes, to individuals. Nothing else ultimately matters.

In this binary tribal world, where everything is at stake, everything is in play, there is no room for quibbles about character, or truth, or principles.

If everything — the Supreme Court, the fate of Western civilization, the survival of the planet — depends on tribal victory, then neither individuals nor ideas can be determinative.

When it became clear that I was going to remain #NeverTrump, conservatives I had known and worked with for more than two decades organized boycotts of my show. One prominent G.O.P. activist sent out an email blast calling me a “Judas goat,” and calling for postelection retribution.

For many listeners, nothing was worse than Hillary Clinton. Two decades of vilification had taken their toll: Listeners whom I knew to be decent, thoughtful individuals began forwarding stories with conspiracy theories about President Obama and Mrs. Clinton — that he was a secret Muslim, that she ran a child sex ring out of a pizza parlor. When I tried to point out that such stories were demonstrably false, they generally refused to accept evidence that came from outside their bubble. The echo chamber had morphed into a full-blown alternate reality silo of conspiracy theories, fake news and propaganda.

Even among Republicans who had no illusions about Mr. Trump’s character or judgment, the demands of that tribal loyalty took precedence. To resist was an act of betrayal.

In this political universe, voters accept that they must tolerate bizarre behavior, dishonesty, crudity and cruelty, because the other side is always worse; the stakes are such that no qualms can get in the way of the greater cause.

And then, there was social media. Unless you have experienced it, it’s difficult to describe the virulence of the Twitter storms that were unleashed on Trump skeptics. In my timelines, I found myself called a “cuckservative,” a favorite gibe of white nationalists; and someone Photoshopped my face into a gas chamber. Under the withering fire of the trolls, one conservative commentator and Republican political leader after another fell in line.

we had succeeded in persuading our audiences to ignore and discount any information from the mainstream media. Over time, we’d succeeded in delegitimizing the media altogether — all the normal guideposts were down, the referees discredited.

That left a void that we conservatives failed to fill. For years, we ignored the birthers, the racists, the truthers and other conspiracy theorists who indulged fantasies of Mr. Obama’s secret Muslim plot to subvert Christendom, or who peddled baseless tales of Mrs. Clinton’s murder victims. Rather than confront the purveyors of such disinformation, we changed the channel because, after all, they were our allies, whose quirks could be allowed or at least ignored

We destroyed our own immunity to fake news, while empowering the worst and most reckless voices on the right.

This was not mere naïveté. It was also a moral failure, one that now lies at the heart of the conservative movement even in its moment of apparent electoral triumph. Now that the election is over, don’t expect any profiles in courage from the Republican Party pushing back against those trends; the gravitational pull of our binary politics is too strong.

Facebook’s problems on the subcontinent present an amplified version of the issues it has faced throughout the world, made worse by a lack of resources and a lack of expertise in India’s 22 officially recognized languages.

The documents include reports on how bots and fake accounts tied to the country’s ruling party and opposition figures were wreaking havoc on national elections

They also detail how a plan championed by Mark Zuckerberg, Facebook’s chief executive, to focus on “meaningful social interactions,” or exchanges between friends and family, was leading to more misinformation in India, particularly during the pandemic.

Facebook did not have enough resources in India and was unable to grapple with the problems it had introduced there, including anti-Muslim posts,

Eighty-seven percent of the company’s global budget for time spent on classifying misinformation is earmarked for the United States, while only 13 percent is set aside for the rest of the world — even though North American users make up only 10 percent of the social network’s daily active users

That lopsided focus on the United States has had consequences in a number of countries besides India. Company documents showed that Facebook installed measures to demote misinformation during the November election in Myanmar, including disinformation shared by the Myanmar military junta.

In Sri Lanka, people were able to automatically add hundreds of thousands of users to Facebook groups, exposing them to violence-inducing and hateful content

In India, “there is definitely a question about resourcing” for Facebook, but the answer is not “just throwing more money at the problem,” said Katie Harbath, who spent 10 years at Facebook as a director of public policy, and worked directly on securing India’s national elections. Facebook, she said, needs to find a solution that can be applied to countries around the world.

According to a memo written after the trip, one of the key requests from users in India was that Facebook “take action on types of misinfo that are connected to real-world harm, specifically politics and religious group tension.”

After the attack, anti-Pakistan content began to circulate in the Facebook-recommended groups that the researcher had joined. Many of the groups, she noted, had tens of thousands of users. A different report by Facebook, published in December 2019, found Indian Facebook users tended to join large groups, with the country’s median group size at 140,000 members.

Graphic posts, including a meme showing the beheading of a Pakistani national and dead bodies wrapped in white sheets on the ground, circulated in the groups she joined.After the researcher shared her case study with co-workers, her colleagues commented on the posted report that they were concerned about misinformation about the upcoming elections in India

Two months later, after India’s national elections had begun, Facebook put in place a series of steps to stem the flow of misinformation and hate speech in the country, according to an internal document called Indian Election Case Study.

The case study painted an optimistic picture of Facebook’s efforts, including adding more fact-checking partners — the third-party network of outlets with which Facebook works to outsource fact-checking — and increasing the amount of misinformation it removed.

The study did not note the immense problem the company faced with bots in India, nor issues like voter suppression. During the election, Facebook saw a spike in bots — or fake accounts — linked to various political groups, as well as efforts to spread misinformation that could have affected people’s understanding of the voting process.

, Facebook found that over 40 percent of top views, or impressions, in the Indian state of West Bengal were “fake/inauthentic.” One inauthentic account had amassed more than 30 million impressions.

A report published in March 2021 showed that many of the problems cited during the 2019 elections persisted.

Much of the material circulated around Facebook groups promoting Rashtriya Swayamsevak Sangh, an Indian right-wing and nationalist paramilitary group. The groups took issue with an expanding Muslim minority population in West Bengal and near the Pakistani border, and published posts on Facebook calling for the ouster of Muslim populations from India and promoting a Muslim population control law.

Facebook also hesitated to designate R.S.S. as a dangerous organization because of “political sensitivities” that could affect the social network’s operation in the country.

Of India’s 22 officially recognized languages, Facebook said it has trained its A.I. systems on five. (It said it had human reviewers for some others.) But in Hindi and Bengali, it still did not have enough data to adequately police the content, and much of the content targeting Muslims “is never flagged or actioned,” the Facebook report said.