Opinion | Why Can't College Grads Find Jobs? Here Are Some Theories - and Fixes. - The New York Times - 0 views
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simply tossing your résumé and cover letter into a company’s job portal has a low probability of success, especially now. It’s so easy to submit applications that companies are being bombarded with thousands of them. Human beings can’t possibly review all of them, so they’re reviewed by computers, which simply search for keywords. They don’t understand in any deep way either the applicant’s qualities or the employer’s needs.
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“The better writer you are, the greater your chance of getting rejected, because you won’t use keywords” the way the evaluation algorithm wants,
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Personal contact is crucial, he said. Rather than spraying applications far and wide, he recommends focusing on a handful of companies, researching them in depth and contacting a wide range of people connected with them, even their suppliers and customers.
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