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Javier E

Modern War for Romantics: Ferdinand Foch and the Principles of War - War on the Rocks - 0 views

  • Second, the disastrous losses that Americans too often associate with the French military and that encourage them to dismiss the French should do the opposite; the failures make the French worth reading.
  • The first is that the French military has an intellectual tradition that stretches back at least to the 18th century
  • Their work is sophisticated, and they write well
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  • Third, relatedly, the French view everything from the perspective of scarcity, meaning they assume they have to compensate for a lack of resources with smarts and courage, and by making the most of what they have.
  • It is true that at the heart of Foch’s thinking about war is a Romantic interpretation of “modern” warfare that owes a lot to Clausewitz as well as ambient French Romanticism, which encouraged rejection of materialist or positivist philosophies and valorized spirit and will.
  • Wars for Foch were contests between wills; the most obstinate wins. But they were also fundamentally about aggression. If you want to push your enemy back, “hit him, otherwise nothing is done, and to that end there is only one means: battle.”
  • Foch believed that strategy boiled down to maneuver. But the maneuvering had to be for the sake of setting up the decisive attack.
  • Napoleon maneuvered to kill. Foch believed he could teach the art of maneuvering to kill by studying not formulae for victory but rather fundamental “principles of war” that he believed should guide commanders’ analysis of how to proceed.
  • Foch’s catchphrase was said to have been “De quoi s’agit-il?” meaning “What’s it all about?” The idea is to think and adapt rather than do anything mechanically, an imperative that gave commanders full license, for example, to abandon the disastrous tactics of 1914 and try something else.
  • What he actually wrote is this: economy of force, intellectual discipline, liberty of action, security, strategic surprise, and the decisive attack.
  • what most French officers would say if quizzed about Foch: economy of force, concentration of efforts, and liberty of action.
  • “one does not hunt two hares at the same time.” Elaborating on the idea, he defined economy of force as the “art of [dispersing one’s efforts] [ in a profitable manner, of getting the greatest possible benefit out of the resources one has.”
  • Foch argued for what later would be referred to by Americans as mission command, and, in the French army, the principle of “subsidiarity,” which boils down to the idea that an officer should communicate his general intent to his subordinate officers, but leave to them the authority and autonomy to figure out the best way to fulfill it.
  • Intellectual Discipline and Liberty of Action
  • Just as when one walks through a dark house one extends one’s arm in front to guard against walking into obstacles, Foch wrote, an army must deploy a force ahead as well as to the sides and rear. The objective is to protect the major portion of the force, the gros, from being forced to react and thereby losing its liberty of action
  • Security
  • Though Foch spoke of the need for decisive battles with language that evoked the physical destruction of the adversary’s armies, he was really interested in imposing upon the enemy a psychological effect that was analogous to the effect ideally brought about by a surprise: namely, a combination of terror and paralysis.
  • Strategic Surprise and Decisive Attack
  • the French army today recognizes five principles of war. The first three are straight Foch: liberty of action, economy of means, and concentration of efforts. To these the French have added two more, reportedly derived from the 1992 book on strategy by Adm. Guy Labouérie (1933–2016). These are “uncertainty” and foudroyance.
  • Uncertainty quite simply is something one most go to great lengths to cultivate among one’s adversaries: uncertainty about what one is doing and going to do, where, when, and why
  • Foudroyance, derived from the word for thunder (foudre), means a sudden crippling shock. In truth, it amounts to a rephrasing of Foch’s principle of strategic surprise
  • At the 2019 “Principles of War in 2035” conference, participants discussed whether or not new technologies, new forms of conflict, and new contextual realities (such as new political landscapes, the role of the media, and the much smaller size of most militaries) had changed or would in the foreseeable future change warfare so significantly as to make Foch finally useless. In essence, the answer was no,
  • Foch’s principles also make particular sense given the French army’s lack of resources, compared not just to the U.S. military but even the French army of Foch’s day. Economy of means when means are limited is not a thought exercise
  • Foch above all counseled fighting smart, and trying always to answer “de quoi s’agit-il?” even if this amounts to nothing more than the imperative to take a moment and think through what one is trying to achieve. This seems self-evident, but recent American military history suggests civilian and military leaders could benefit from the reminder.
Javier E

Ukraine war: Germany's conundrum over its ties with Russia - BBC News - 0 views

  • Since Russia invaded Ukraine on 24 February, many German politicians have publicly admitted they got Vladimir Putin wrong. Even German President Frank-Walter Steinmeier has apologised, saying it was a mistake to use trade and energy to build bridges with Moscow.
  • "It's a bitter acknowledgement that for 30 years we emphasised dialogue and co-operation with Russia," says Nils Schmid, foreign affairs spokesperson for Mr Steinmeier's party, the centre-left Social Democrats (SPD). "Now we have to recognise this has not worked. That's why we have entered a new era for European security."
  • That new era was dubbed "Zeitenwende" - literally meaning a turning point - by Germany's SPD Chancellor Olaf Scholz in a now-famous speech in the German parliament a few days after the invasion.
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  • It means scrapping rules about weapons exports, a huge boost in defence spending and an end to Russian energy imports. A Russian gas pipeline to Germany called Nord Stream 2 has already been suspended.
  • "For the foreseeable future, co-operation with Russia will not occur. It will be more about containment and deterrence and, if needed, defence against Russia," Mr Schmid tells me.
  • Unexpectedly hawkish words for a party that until seven weeks ago believed Germany's historical guilt and moral duty to make up for Nazi crimes meant peace with Russia at all costs.
  • Even Germany's view of its own history is changing.
  • Until the invasion mainstream opinion was that German reunification was thanks to dialogue with Moscow by another SPD chancellor, Willy Brandt. But now the debate has shifted, with reminders that Mr Brandt's diplomacy was backed up by strong deterrence, including a West German defence budget of 3% of GDP.
  • The issue of German historical war guilt has also become more nuanced. Before the invasion the government argued against weapon deliveries to Ukraine because of Nazi crimes against Russia.
  • "Under Putin, official Russian policy tried to monopolise the memory of the Second World War for the bilateral German-Russian relationship," explains Mr Schmid. This blinded parts of German society to the suffering of Ukrainians during he war, he adds.
  • Now there is a greater awareness of Ukraine's traumas under the Nazis.
  • Berlin's rhetoric has shifted dramatically. But some ask whether actions are following fast enough. Certainly warm words of support are not enough for Ukraine's President Volodymyr Zelensky. He has criticised Germany's continued reliance on Russian oil and gas.
  • Olaf Scholz has to keep his party onside, govern in a three-way coalition and overturn Germany's guilt-laden pacifist identity overnight.
  • certainly German politicians and commentators interpret the failed visit as a sign of Ukraine's distrust in the German president, who as foreign minister under Angela Merkel spent years trying to achieve peace by engaging with Russia.
  • "Our partners look at us, and say: OK, you do a Zeitenwende but what are you practically doing?" she says. "On sanctions we are timid and on weapons delivery, we are reluctant. So, rightly, they wonder what that Zeitenwende is about, and given that Germany is a big economic, military, political power in the middle of Europe, whatever we do makes a difference, in good ways and bad."
  • "This is a dilemma that Germany has created itself," argues political scientist Liana Fix, head of the Körber Foundation. "That's obviously difficult to accept for other countries, who are willing to go ahead with an embargo and have done their homework on energy diversification."
  • Ironically, it's a Green Party politician, Economy Minister Robert Habeck, from a party that for years has been calling for energy independence from Russia, who is having to solve this dilemma.
  • On military support for Ukraine, Berlin says it is prepared to send whatever weapons Kyiv needs. But there are allegations that some ministries are getting tied up in bureaucracy. Here, too, it is a Green politician, Foreign Minister Annalena Baerbock, who is pushing the governing coalition to go faster. She has called for heavy weaponry, such as tanks or fighter jets, for Ukraine.
  • In a BBC interview last week, Mr Zelensky called payments for Russian energy "blood money". And a planned visit to Kyiv by President Steinmeier was cancelled at the last minute.
  • But even his allies say the chancellor should at least communicate better what's going on
  • Meanwhile, it feels like many individual Germans are going through their own Zeitenwende. Ariane Bemmer, a columnist for the Tagesspiegel newspaper, has written about reassessing her own feelings towards Russia. "I definitely got it wrong, it's like losing a friend,"
  • Like many in the former West Germany in the 1980s, she was wary of US-style cutthroat capitalism. She bought a book called Ami Go Home - she never read it, but felt it would look good on her bookshelf - and was intrigued by the reforms in Russia.
  • "In America you had Ronald Reagan as a president, which was a shock for us. We thought: what will he do, this crazy actor with his cowboy boots? Will he set the world on fire? Russia was a place where all the good changes were, perestroika, freedom, wind of change," she says.
  • Few in Germany think that now. In one recent poll, 55% of Germans said Berlin should send heavy weapons, such as tanks and fighter jets, to Ukraine to fight against Russia.
  • For Ariane, and many other Germans, any lingering Russophile romanticism vanished for good the day Putin's tanks rolled over Ukraine's border.
Javier E

Opinion | A Big TV Hit Is a Conservative Fantasy Liberals Should Watch - The New York Times - 0 views

  • Pop culture says a lot about the hopes we have for politics. And in a politically polarized and unequal society, we express our political identities as tastes
  • We aren’t just divided into red and blue America. We divide ourselves into Fox people versus CNN people, country music versus hip-hop people and reality TV versus prestige drama people. The lines are not fixed — there is always crossover — but they are rooted in something fundamental: identity. Our imagined Americas are as divided as our news cycles.
  • a working paper by two sociologists, Clayton Childress at the University of Toronto and Craig Rawlings at Duke University. The paper is titled “When Tastes Are Ideological: The Asymmetric Foundations of Cultural Polarization.” It is part of the subfield of sociology that studies how culture reflects and reproduces inequality. Childress and Rawlings draw out several asymmetries in how liberals and conservatives consume cultural objects like music and television.
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  • Liberals aren’t watching “Yellowstone” for cultural reasons, and conservatives love it for ideological ones, he said.
  • I watched all four seasons of “Yellowstone” through the lens of these asymmetries. The show is compelling but not groundbreaking. It is too easy to call it a conservative show. Like its audience counterpart, “Yellowstone” thinks it is at war with progress when it is really at war with itself.
  • when it comes to identity and tastes, Childress said it is a “mark of social status for liberals to be culturally omnivorous.”
  • In contrast, conservative audiences do not consider reading, watching or listening around a mark of status or identity. And they are more likely to dislike what liberals like than liberals are to dislike what conservatives like.
  • “People on the left like more pop culture than people on the right,’’ Childress said. “And people on the left don’t dislike what people on the right dislike.
  • The rejection of cosmopolitanism as a desirable attribute is more subtle, but present
  • The West of “Yellowstone” is multiethnic, multiracial and multi-class. There are Black cowboys and complex Native American characters. A pair of lesbians even makes an appearance in Season 2 (although there are no gay cowboys,
  • Regardless of whether you agree with the classification, you have an idea of what other people mean by “elite”: urban, sophisticated and educated. In short, the things that “Yellowstone” skewers at every opportunity. The characters despise California and San Francisco in particular
  • It accommodates feminism by making women the most vicious capitalist actors.
  • The slow dialogue of “Yellowstone” also rejects sophistication. The narrative plods even as the show’s many horses run. And the mood is dour; there aren’t many jokes
  • Those aesthetic choices implicitly argue for simplicity as a moral virtue, something John Dutton telegraphs when he tells a field hand that sometimes the world really is simple.
  • “Yellowstone” sidesteps Westerns’ romanticization of the white imaginary. At dinner last week with my family, my 30-something Black lesbian cousins gushed about the show, although they prefer its Native American characters to the Duttons.
  • There are few strivers in the world of “Yellowstone.” The show’s royalty grudgingly accept higher education as a strategic tool to beat the liberal do-gooders. The poor and disenfranchised don’t dream of going to college at all.
  • the show’s revenge is how well it exposes the material conditions of elitism. Its worldview resembles fantasy but it is brutally realistic about how power operates.
  • Whatever brings its audience to the show, once they arrive, they are playacting within the vision of America that “Yellowstone” holds. The show suggests that elitism and power can be reconciled with our need to be both moral and self-interested. It is a seductive fantasy because it does not ask the audience to give up anything.
  • The nominal diversity of the show’s cast implies that conservatives don’t hate anyone, as long as everyone is willing to conform to their way of life
  • It acknowledges white land theft and Native American grievance, but it does not make a case for reparations.
  • It accepts that Christopher Columbus was a colonizer but implies that the Duttons’ good-enough ends justify the means.
  • If the show rejects sophistication, it takes a hammer to education
  • And it depicts the police as feckless, but it does not want to abolish cops. It wants to choose the cops. That means a lot of guns.
  • “Yellowstone” does not just have gunfights. It has all-out wars. There are military-grade weapons, aerial assaults, night-vision goggles and automatic rifles. When John Dutton cannot win, he starts shooting.
  • “Yellowstone” isn’t ideologically driven, even if ideology is what makes it so comforting for conservative audiences.
  • in the end, the show shares a problem with Republican Party electoral politics: Neither offers a compelling vision of the future.
  • Republicans don’t solve problems like climate change or economic inequality or water rights or housing costs or stagnant wages. With Donald Trump and Mitch McConnell’s leadership, the G.O.P. does not even bother to sell a conservative story for America. Audiences looking for that vision in “Yellowstone” might find that cosmetic diversity needn’t be scary, but they won’t find much else.
  • Like Republicans, the Dutton dynasty has one defense against demography and time: Buy guns and hoard stolen power.
Javier E

Prosecutors want Brazil's oldest bank to pay reparations for slavery - The Washington Post - 0 views

  • In the mid-1800s, the most prolific slaver in Brazil was a man named José Bernardino de Sá. The transatlantic slave trade was banned in Brazil and abroad, but Bernardino nonetheless financed the trafficking of nearly 20,000 Africans to Brazil — and became one of the country’s wealthiest people.
  • He used that wealth to buy farms, build roads — and, historians say, fund the Banco do Brasil. It’s just one of several links that ties this country’s oldest and most prominent bank to the slave trade. Not only was its initial capital drawn from slavery, historians say; its original vice president and director were also notorious slavers.
  • That history, and what should be done about it, is now at the center of a remarkable legal filing by government attorneys in Rio de Janeiro — an action that’s asking some of the most fundamental questions about Brazil, its history and the long shadow the transatlantic slave trade casts over it.
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  • The attorneys from the Federal Public Ministry say the time has come for Brazilian institutions to account for their role in slavery. They’ve called on Banco do Brasil to commit to some form of reparations.
  • The attorneys on Friday gave Banco do Brasil 15 days to publicly acknowledge its role in slavery and the slave trade and present plans for some form of reparations.
  • The bank does not deny its ties to slavery but has argued that it should not be held responsible for the sins of a society. It says it did not commit any crimes and should not be liable for the actions of those who worked for or funded the bank
  • Brazilians, particularly elites descended from European settlers, have historically preferred to think of their country as free of racism. “A racial democracy,” they boasted, where people could marry independent of skin color and race was defined less rigidly than in the United States.
  • That story, historians say, has largely obscured the primacy of slavery in Brazil’s genesis — and its enduring impact. Brazil imported around 5 million enslaved Africans — far more than any other country — accounting for roughly 40 percent of the entire trade
  • Nearly twice as many enslaved people were brought through a single wharf in Rio de Janeiro than arrived in all of the United States. It was the last country in the Americas, in 1888, to abolish slavery.
  • “Bring together capital that has found itself displaced from illicit trade and converge it into a center where the productive forces of the country could be fed,” Irineu Evangelista de Sousa, who reopened the bank, wrote in his autobiography. “This was the idea that came into my head.”
  • Banco do Brasil, which in 2023 reported $380.3 billion in assets and $5.8 billion in profits, according to Forbes. Chartered in 1808 by Portuguese King Dom João, the bank drew its foundational capital from taxes the crown imposed on sea trade, much of which involved slavery. The wealthy Rio elite — many of whom trafficked in enslaved Africans — were invited by the crown to finance the bank.
  • When the trade was outlawed in 1831, the bank’s ties to slavery didn’t diminish, historians and government attorneys say — they intensified. The bank closed for two decades but reopened in 1853 for the purpose of accumulating ill-gotten wealth, prosecutors and historians allege, most of it from the international slave trade.
  • “Brazil has never had a problem romanticizing its memory of slavery,” said Luciana Brito, a historian at the Federal University of Recôncavo da Bahia. “It likes to remember slavery as a means of producing a beautiful people, of one nation, as though it was a necessary evil.”
  • The openness with which he spoke of the scheme, historians say, betrays the extent to which the crime of slavery was normalized in elite Brazilian society.
  • Under pressure from the United Kingdom, Brazil begrudgingly signed on to an international campaign to abolish the international slave trade in 1831. But it did little to enforce it. More than 700,000 enslaved Africans were trafficked into the country until a more restrictive law was passed in 1850.
  • But that story, and so many others, was virtually unknown to Brazilians, said Thiago Campos, a historian at the Federal Fluminense University. So a group of historians began discussing earlier this year how to start a broader conversation.
  • Fourteen historians wrote a letter this autumn to government attorneys outlining what they knew of Banco do Brasil’s history and asking for a national debate on the matter. The attorneys with the Federal Public Ministry, who represent Brazilians in cases involving individual or social rights, took it even further: They called for reparations.
  • “Unfortunately, Brazil is very behind on this discussion,” he said. “I believe it will be likely that as we progress with this case, others will come forward, and we’ll have more discussion on this topic. It’s an important moment to put this on the national agenda.”
Javier E

Katie Duke struggles to navigate advocating for nurses and working as one - The Washington Post - 0 views

  • Nurses don’t dispute that patients deserve compassion and respect, but many feel that their roles are misunderstood and their expertise undervalued; as Duke repeatedly told me, people don’t respect nurses like they do doctors. As a result, nurses are leaving hospitals in droves. And they’re establishing new careers, not just in health care but as creatives and entrepreneurs.
  • Duke argues that nurses are especially fed up and burned out. And yet, as caretakers, nobody expects them to put their physical and emotional well-being first. But that’s starting to change. Once a lone voice, Duke is now a representative one.
  • Nurses make up the nation’s largest body of health-care workers, with three times as many RNs as physicians
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  • They also died of covid at higher rates than other health-care workers, and they experience high rates of burnout, “an occupational syndrome characterized by a high degree of emotional exhaustion and depersonalization, and a low sense of personal accomplishment at work,” according to the World Health Organization
  • high stress and anxiety are the “antecedents” to burnout. But you know you’ve hit the nadir when you become emotionally detached from your work. “It’s almost like a loss of meaning,” she said.
  • Before the pandemic, between a third and half of nurses and physicians already reported symptoms of burnout. A covid impact study published in March 2022 by the American Nurses Foundation found this number had risen to 60 percent among acute-care nurses. “Reports of feeling betrayed, undervalued, and unsupported have risen,
  • Miller said nurses are experiencing “collective trauma,” a conclusion she reached by studying their social media usage through the pandemic
  • In April 2020, Miller said the public was “exalting nurses as these superheroes and angels,” while nurses themselves were tweeting about “the horrible working conditions, enormous amount of death without any break … being mentally and completely worn down and exhausted.”
  • Miller and Groves also found a fivefold increase in references to quitting between the 2020 study and the 2021 study. “Our profession will never be the same,” Miller told me. “If you talked to any nurse who worked bedside through the pandemic, that’s what they’ll tell you.” From this, she says, has grown a desire to be heard. “We feel emboldened. We’re not as willing to be silent anymore.”
  • then, in late February 2013, Duke was abruptly fired. She’d posted a photo on Instagram showing an ER where hospital staff had just saved the life of a man hit by a subway train. It looked like a hurricane had blown through. There were no people in the photo, but Duke titled the post, “Man vs. 6 train.” She told me she wanted to showcase “the amazing things doctors and nurses do to save lives … the f---ing real deal.”
  • Duke says her superiors called her an “amazing nurse and team member” before they told her that “it was time to move on.” Her director handed her a printout of the Instagram post. According to Duke, he acknowledged that she hadn’t violated HIPAA or any hospital policies but said she’d been insensitive and unprofessional. She was escorted out of the building by security. When the episode aired, it showed Duke crying on the sidewalk outside the hospital.
  • She’d reposted the photo, with permission, from a male doctor’s Instagram account. He faced no repercussions. She now admits her caption was rather “cold” — especially compared with the doctor’s, “After the trauma.” In hindsight, she said, she might have been more sensitive. Maybe not even posted the photo at all. And yet this frustrates her. Why shouldn’t the public see nursing culture for what it really is? Man vs. 6 Train. “That’s ER speak,” she told me. “We say ‘head injury in room five.’ We don’t say ‘Mr. Smith in room five. We talk and think by mechanism of injury.”
  • But this is at odds with the romanticized image of the nurturing nurse — which hospitals often want to project. In some cases, nurses are explicitly told not to be forthright with their patients. “I know nurses in oncology who are not allowed to say to a patient and their family, ‘This will be the fourth clinical trial, but we all know your family member is dying,”
  • “The most frequent question is, ‘Katie, I have to get out of the hospital, but I don’t know what else to do.’” Her advice: “You have to create your own definition of what being a nursing professional means to you.” She has a ready list of alternative jobs, including “med spa” owner, educational consultant and YouTuber.
Javier E

College Should Be More Like Prison - WSJ - 0 views

  • Many of us who care deeply about education in the humanities can only feel despair at the state of our institutions of “higher” learning. Enrollment in these subjects is plummeting, and students who take literature and history classes often come in with rudimentary ideas about the disciplines.
  • , Prof. James Shapiro of Columbia said teaching “Middlemarch” to today’s college students is like landing a 747 on a rural airstrip.
  • Technology such as messaging apps, digital crib sheets and ChatGPT, which will write essays on demand, has created a culture of casual cheating.
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  • They tend to read each assignment two or three times before coming to class and take notes as well. Some of them have been incarcerated for 20 or 30 years and have been reading books all that time. They would hold their own in any graduate seminar. That they have had rough experiences out in the real world means they are less liable to fall prey to facile ideologies. A large proportion of them are black and Latino, and while they may not like David Hume’s or Thomas Jefferson’s ideas on race, they want to read those authors anyway. They want, in short, to be a part of the centuries-long conversation that makes up our civilization
  • My students there, enrolled in a for-credit college program, provide a sharp contrast with contemporary undergraduates. These men are highly motivated and hard-working
  • Never have I been more grateful to teach where I do: at a men’s maximum-security priso
  • Best of all from my selfish point of view as an educator, these students have no access to cellphones or the internet
  • they have retained their attention spans, while those of modern college students have been destroyed by their dependence on smartphones
  • My friends who teach at Harvard tell me administrators have advised them to change topics or activities several times in each class meeting because the students simply can’t focus for that long.
  • My students at the prison sit through a 2½-hour class without any loss of focus. They don’t yawn or take bathroom breaks
  • I have taught classes on the Enlightenment, the Renaissance, Romanticism, George Orwell, South Asian fiction. We’ve done seminars on Adam Smith and Alexis de Tocqueville. Together we have read Montaigne, Rousseau, Keats, Erasmus, Locke, Montesquieu, Wollstonecraft, Byron, Goethe, Petrarch, Rabelais, Saadat Hasan Manto, Rohinton Mistry
  • We encourage them to treat different societies in history as experiments in time travel, where they try to understand the mores of particular eras as though from the inside. They are very open to that approach, unlike university students, who tend see the past only as one long undifferentiated era of grievous unenlightenment: not just one damn thing after another, but one damn oppressive thing after another.
  • Like students at elite institutions, most of my incarcerated scholars are politically liberal. Unlike them, many are religious, and that proves surprisingly enriching in studying these authors
  • My hours at the prison are rich in such moments. In many ways, it is the Platonic ideal of teaching, what teaching once was. No faculty meetings, no soul-deadening committee work, no bloated and overbearing administration. No electronics, no students whining about grades.
  • Quite a few of our students are serving life sentences and will never be able to make use of their hard-won college credits
  • No student debt, no ideological intolerance, no religious tests—whoops, I mean mandatory “diversity” statements.
  • And in our courteous, laughter-filled classroom there is none of the “toxic environment” that my friends in the academy complain about, and that I experienced during my own college teaching career.
  • If prison inmates, many of whom have committed violent crimes, can pay close attention for a couple of hours, put aside their political and personal differences, support one another’s academic efforts, write eloquent essays without the aid of technology and get through a school year without cheating, is it too much to ask university students to do the same?
  • Or ask professors to try to create an atmosphere where these habits can prevail
Javier E

For Years, TikTok Told Us What to Buy. Now 'Underconsumption Core' Is About Consuming Less. - The New York Times - 0 views

  • After years of being told what to buy, TikTok users are trying something new: buying and using only what they need. They’re calling it “underconsumption core,”
  • Instead of pristine fridge shelves, makeup bags with the latest products and fashion fads, users are posting simplified closets, secondhand clothes that have lasted for years and minimal makeup and skin care collections.
  • Many of these videos try to romanticize using what you have, recycling items and finishing one product before moving on to the next, and they are usually set to a Norah Jones song.
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  • The trend is an offshoot of “de-influencing,” which involves creators sharing negative experiences with trendy products and telling viewers not to buy them.
  • “We need to make a shift in who we’re following,” Ms. Pexton said. “We are in control of our algorithm.”
  • TikTok users pointed to several reasons for turning their backs on influencer recommendations. Many said it wasn’t relatable or realistic to live like the influencers they saw, while others cited economic hardships or wanting to live more sustainably.
  • this latest movement can be seen simply as part of a broader pattern of consumer spending that dates back 50 years
  • After a major economic downturn, usually about every decade or so, a similar back-to-basics trend follows, Mr. House said. Take the 2008 financial crisis, for example, when a “new intensity around artisan goods and experiences” arose in opposition to mass-produced products from big brands, he said. We couldn’t stop drinking from Mason jars then, as many are doing again now.
  • This recent cycle may have begun in the wake of post-lockdown “revenge spending,” when shoppers bought large amounts of goods to make up for time lost to the Covid-19 pandemic. As that boundless period gave way to the “vibecession,” a term for consumers’ general feelings of anxiety about the economy, many people responded by tightening their budgets, which has brought us to the era of “underconsumption core,”
  • Mr. House said that people should think about the downward shift as appropriate consumption rather than underconsumption.
  • “There’s little new here beyond the names we’re giving macroeconomically induced changes in consumer behavior and the pace at which we’re casting one meme off for the next,”
  • Ms. Wiebe, 30, a communications manager for a legal nonprofit in Ohio, began to notice her own spending habits late last year. Now she considers herself a “de-influencer” and creates videos that call out unnecessary and wasteful products.
  • “It’s pretty rough out there,” she said. “I think people are just enjoying a slower-paced life, and they’re not looking for stuff to fulfill them, in a way. They’re being more creative.”
  • They’re also wanting to stand out, Siegel said.“We’re tired of looking like everyone else,” she said. “Having that all-white house that’s soulless and boring — we want color and patterns and more character.”
  • Between increased anxiety around climate change and the cost of living, “Flagrant displays of wealth that were once aspirational are now insensitive, out-of-touch,” Jade Taylor, a TikTok creator who posts about sustainable fashion, wrote in an email.
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