Lottery Numbers, Blockchain Articles And Cold Calls To Moscow: How Activists Are Using ... - 0 views
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Early last year, Tobias Natterer, a copywriter at the ad agency DDB Berlin, began pondering how to evade Russian censors. His client, the German arm of nonprofit Reporters Without Borders (RSF), was looking for more effective ways to let Russians get the news their government didn’t want them to see. RSF had been duplicating censored websites and housing them on servers deemed too important for governments to block—a tactic known as collateral freedom. (“If the government tries to shoot down the website,” Natterer explains, “they also have to shoot down their own websites which is why it’s called collateral.”)
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. Anyone searching those numbers on Twitter or other platforms would then find links to the banned site and forbidden news. Talk about timing. Just as they were about to launch the strategy in Russia and two other countries, Russian President Vladimir Putin gave the order to invade Ukraine. The Kremlin immediately clamped down on nationwide coverage of its actions, making the RSF/DDB experiment even more vital.
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“We want to make sure that press freedom isn’t just seen as something defended by journalists themselves,” says Lisa Dittmer, RSF Germany’s advocacy officer for Internet freedom. “It’s something that is a core part of any democracy and it’s a core part of defending any kind of freedom that you have.”
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