In August, Kenya introduced the world's toughest law aimed at reducing plastic pollution, where Kenyans who produce, sell or even use plastic bags risk up to four years or $40,000 fines. British Prime Minister Theresa May said she would eradicate avoidable plastic waste by 2042.Richard Eckersley, a former Manchester United footballer, says he recently set up the UK's first zero waste shop, Earth.Food.Love, with his wife in Totnes, southwest England. He says "plastic is an amazing material," the problem is how we use it.