Why Facebook Became Meta - The Atlantic - 0 views
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There are at least three driving forces motivating Facebook and Co. to pursue the metaverse, and pursue it to the extent that one of our largest tech giants is willing to rename itself in its honor: Public-relations strategy, founder ego, and a growing, industry-wide business imperative.
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The metaverse is likely propelled as much by the founder’s ego as it is by PR stuntery. Behind the opportunism is Zuckerberg’s desire to take a billionaire-size step into the unknown, à la Jeff Bezos or Elon Musk, something that can truly make a dent in the future, rather than running an ad-stuffed social-media feed that is no longer anyone’s idea of a bold new tomorrow.
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Becoming a hero in the metaverse feeds Zuck’s ambitions the way aspiring to space travel feeds Bezos and Musk.
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