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I could argue—I would argue—that for a long while, conservative media was on balance a valuable, healthy constellation of institutions.Today that is no longer the case. There remain a handful of healthy conservative media institutions. The vast majority are toxic to public life.

You might ask the same question about Commentary magazine and Fox News that we started out asking about Luttig and Eastman: Why is one of them healthy and valuable while the other is pernicious and dangerous?

I wonder if part of the John Eastman story is the peril inherent in building alternative institutions: if withdrawing from the mainstream to set up explicitly parallel institutions inevitably leads to corruptions of those alternatives, while also impoverishing the mainstream by starving it of more diverse views.3

Karahan Tepe, and its penis chamber, and everything that inexplicably surrounds the chamber – shrines, cells, altars, megaliths, audience halls et al – is vastly older than anything comparable, and plumbs quite unimaginable depths of time, back before agriculture, probably back before normal pottery, right back to a time when we once thought human ‘civilisation’ was simply impossible.

After all, hunter gatherers – cavemen with flint arrowheads – without regular supplies of grain, without the regular meat and milk of domesticated animals, do not build temple-towns with water systems.

Taken together with its age, complexity, sophistication, and its deep, resonant mysteriousness, and its many sister sites now being unearthed across the Harran Plains – collectively known as the Tas Tepeler, or the ‘stone hills’ – these carved, ochre-red rocks, so silent, brooding, and watchful in the hard whirring breezes of the semi-desert, constitute what might just be the greatest archaeological revelation in the history of humankind.

The solitary Kurdish man, on that summer’s day in 1994, had made an irreversibly profound discovery – which would eventually lead to the penis pillars of Karahan Tepe, and an archaeological anomaly which challenges, time and again, everything we know of human prehistory.

in late 1994 the German archaeologist Klaus Schmidt came to the site of Gobekli Tepe to begin his slow, diligent excavations of its multiple, peculiar, enormous T-stones, which are generally arranged in circles – like the standing stones of Avebury or Stonehenge. Unlike European standing stones, however, the older Turkish megaliths are often intricately carved: with images of local fauna. Sometimes the stones depict cranes, boars, or wildfowl: creatures of the hunt. There are also plenty of leopards, foxes, and vultures. Occasionally these animals are depicted next to human heads.

The obsession with the penis is obvious – more so, now we have the benefit of hindsight provided by Karahan Tepe and the other sites. Very few representations of women have emerged from the Tas Tepeler so far; there is one obscene caricature of a woman perhaps giving birth. Whatever inspired these temple-towns it was a not a benign matriarchal culture. Quite the opposite, maybe.

Urfa man now has a silent hall of his own in one of Turkey’s greatest archaeological galleries. More importantly, we can now see that Urfa man has the same body stance of the T-shaped man-pillars at Gobekli (and in many of the Tas Tepeler): his arms are in front of him, protecting his penis

‘Gobekli Tepe upends our view of human history. We always thought that agriculture came first, then civilisation: farming, pottery, social hierarchies. But here it is reversed, it seems the ritual centre came first, then when enough hunter gathering people collected to worship – or so I believe – they realised they had to feed people. Which means farming.’ He waved at the surrounding hills, ‘It is no coincidence that in these same hills in the Fertile Crescent men and women first domesticated the local wild einkorn grass, becoming wheat, and they also first domesticated pigs, cows and sheep. This is the place where Homo sapiens went from plucking the fruit from the tree, to toiling and sowing the ground.’

People were already speculating that – if you see the Garden of Eden mythos as an allegory of the Neolithic Revolution: i.e. our fall from the relative ease of hunter-gathering to the relative hardships of farming (and life did get harder when we first started farming, as we worked longer hours, and caught diseases from domesticated animals), then Gobekli Tepe and its environs is probably the place where this happened

‘I believe Gobekli Tepe is a temple in Eden’. It’s a quote I reused, to some controversy, because people took Klaus literally. But he did not mean it literally. He meant it allegorically.

This number is so large it is hard to take in. For comparison the Great Pyramid at Giza is 4,500 years old. Stonehenge is 5,000 years old. The Cairn de Barnenez tomb-complex in Brittany, perhaps the oldest standing structure in Europe, could be up to 7,000 years old.

I do definitely know this: some time in 8000 BC the creators of Gobekli Tepe buried their great structures under tons of rubble. They entombed it. We can speculate why. Did they feel guilt? Did they need to propitiate an angry God? Or just want to hide it?’ Klaus was also fairly sure on one other thing. ‘Gobekli Tepe is unique.’

These days Gobekli Tepe is not just a famous archaeological site, it is a Unesco World-Heritage-listed tourist honeypot which can generate a million visitors a year. It is all enclosed by a futuristic hi-tech steel-and-plastic marquee (no casual wandering around taking photos of the stones and workers

Necmi shows me the gleaming museum built to house the greatest finds from the region: including a 11,000 year old statue, retrieved from beneath the centre of Sanliurfa itself, and perhaps the world’s oldest life size carved human figure

‘We have found no homes, no human remains. Where is everyone, did they gather for festivals, then disperse? As for their religion, I have no real idea, perhaps Gobekli Tepe was a place of excarnation, for exposing the bones of the dead to be consumed by vultures, so the bodies have all gone

Aslan tells me how archaeologists at Gobekli have also, more recently, found tantalising evidence of alcohol: huge troughs with the chemical residue of fermentation, indicating mighty ritual feasts, maybe.

he explains how scientists at Karahan Tepe, as well as Gobekli Tepe, have now found evidence of homes.

The builders lived here. They ate their roasted game here. They slept here. And they used, it seems, a primitive but poetic form of pottery, shaped from polished stone. They possibly did elaborate manhood rituals in the Karahan Tepe penis chambe

Yet still we have no sign at all of contemporary agriculture; they were, it still appears, hunter gatherers, but of unnerving sophistication.

Another unnerving oddity is the curious number of carvings which show people with six fingers. Is this symbolic, or an actual deformity? Perhaps the mark of a strange tribe?

Karahan Tepe is stupefyingly big. ‘So far,’ he says, ‘We have dug up maybe 1 per cent of the site’ – and it is already impressive. I ask him how many pillars – T stones – might be buried here. He casually points at a rectangular rock peering above the dry grass. ‘That’s probably another megalith right there, waiting to be excavated. I reckon there are probably thousands more of them, all around us. We are only at the beginning. And there could be dozens more Tas Tepeler we have not yet found, spread over hundreds of kilometres.’

Karahan too was definitely and purposely buried. That is the reason Necmi and his team were able to unearth the penis pillars so quickly, all they had to do was scoop away the backfill, exposing the phallic pillars, sculpted from living rock.

the most remarkable answer of all, and it is this: archaeologists in southeastern Turkey are, at this moment, digging up a wild, grand, artistically coherent, implausibly strange, hitherto-unknown-to-us religious civilisation, which has been buried in Mesopotamia for ten thousand years. And it was all buried deliberately.

Parents need to know that when children go online, they are entering a world of influencers, many of whom are hoping to make money by pushing dangerous products. It’s a world that’s invisible to us

when we log on to our social media, we don’t see what they see. Thanks to algorithms and ad targeting, I see videos about the best lawn fertilizer and wrinkle laser masks, while Ian is being fed reviews of flavored vape pens and beautiful women livestreaming themselves gambling crypto and urging him to gamble, too.

Smartphones are taking our kids to a different world

Greyson Imm, an 18-year-old high school student in Prairie Village, Kan., said he was 17 when Zyn videos started appearing on his TikTok feed. The videos multiplied through the spring, when they were appearing almost daily. “Nobody had heard about Zyn until very early 2023,” he said. Now, a “lot of high schoolers have been using Zyn. It’s really taken off, at least in our community.”

all of this is, unfortunately, only part of what makes social media dangerous.

The tobacco conglomerate Philip Morris International acquired the Zyn maker Swedish Match in 2022 as part of a strategic push into smokeless products, a category it projects could help drive an expected $2 billion in U.S. revenue in 2024.

P.M.I. is also a company that has long denied it markets tobacco products to minors despite decades of research accusing it of just that. One 2022 study alone found its brands advertising near schools and playgrounds around the globe.

the ’90s, when magazines ran full-page Absolut Vodka ads in different colors, which my friends and I collected and taped up on our walls next to pictures of a young Leonardo DiCaprio — until our parents tore them down. This was advertising that appealed to me as a teenager but was also visible to my parents, and — crucially — to regulators, who could point to billboards near schools or flavored vodka ads in fashion magazines and say, this is wrong.

Even the most committed parent today doesn’t have the same visibility into what her children are seeing online, so it is worth explaining how products like Zyn end up in social feeds

influencers. They aren’t traditional pitch people. Think of them more like the coolest kids on the block. They establish a following thanks to their personality, experience or expertise. They share how they’re feeling, they share what they’re thinking about, they share stuff they l

With ruthless efficiency, social media can deliver unlimited amounts of the content that influencers create or inspire. That makes the combination of influencers and social-media algorithms perhaps the most powerful form of advertising ever invented.

Videos like his operate like a meme: It’s unintelligible to the uninitiated, it’s a hilarious inside joke to those who know, and it encourages the audience to spread the message

Enter Tucker Carlson. Mr. Carlson, the former Fox News megastar who recently started his own subscription streaming service, has become a big Zyn influencer. He’s mentioned his love of Zyn in enough podcasts and interviews to earn the nickname Tucker CarlZyn.

was Max VanderAarde. You can glimpse him in a video from the event wearing a Santa hat and toasting Mr. Carlson as they each pop Zyns in their mouths. “You can call me king of Zynbabwe, or Tucker CarlZyn’s cousin,” he says in a recent TikTok. “Probably, what, moved 30 mil cans last year?”

Freezer Tarps, Mr. VanderAarde’s TikTok account, appears to have been removed after I asked the company about it. Left up are the large number of TikToks by the likes of @lifeofaZyn, @Zynfluencer1 and @Zyntakeover; those hashtagged to #Zynbabwe, one of Freezer Tarps’s favorite terms, have amassed more than 67 million views. So it’s worth breaking down Mr. VanderAarde’s videos.

All of these videos would just be jokes (in poor taste) if they were seen by adults only. They aren’t. But we can’t know for sure how many children follow the Nelk Boys or Freezer Tarps — social-media companies generally don’t release granular age-related data to the public. Mr. VanderAarde, who responded to a few of my questions via LinkedIn, said that nearly 95 percent of his followers are over the age of 18.

They’re incentivized to increase their following and, in turn, often their bank accounts. Young people are particularly susceptible to this kind of promotion because their relationship with influencers is akin to the intimacy of a close friend.

The helicopter video has already been viewed more than one million times on YouTube, and iterations of it have circulated widely on TikTok.

YouTube said it eventually determined that four versions of the Carlson Zyn videos were not appropriate for viewers under age 18 under its community guidelines and restricted access to them by age

Mr. Carlson declined to comment on the record beyond his two-word statement. The Nelk Boys didn’t respond to requests for comment. Meta declined to comment on the record. TikTok said it does not allow content that promotes tobacco or its alternatives. The company said that it has over 40,000 trust and safety experts who work to keep the platform safe and that it prevented teenagers’ accounts from viewing over two million videos globally that show the consumption of tobacco products by adults. TikTok added that in the third quarter of 2023 it proactively removed 97 percent of videos that violated its alcohol, tobacco and drugs policy.

Greyson Imm, the high school student in Prairie Village, Kan., points to Mr. VanderAarde as having brought Zyn “more into the mainstream.” Mr. Imm believes his interest in independent comedy on TikTok perhaps made him a target for Mr. VanderAarde’s videos. “He would create all these funny phrases or things that would make it funny and joke about it and make it relevant to us.”

It wasn’t long before Mr. Imm noticed Zyn blowing up among his classmates — so much so that the student, now a senior at Shawnee Mission East High School, decided to write a piece in his school newspaper about it. He conducted an Instagram poll from the newspaper’s account and found that 23 percent of the students who responded used oral nicotine pouches during school.

“Upper-decky lip cushions, ferda!” Mr. VanderAarde coos in what was one of his popular TikTok videos, which had been liked more than 40,000 times. The singsong audio sounds like gibberish to most people, but it’s actually a call to action. “Lip cushion” is a nickname for a nicotine pouch, and “ferda” is slang for “the guys.”

“I have fun posting silly content that makes fun of pop culture,” Mr. VanderAarde said to me in our LinkedIn exchange.

I turned to Influencity, a software program that estimates the ages of social media users by analyzing profile photos and selfies in recent posts. Influencity estimated that roughly 10 percent of the Nelk Boys’ followers on YouTube are ages 13 to 17. That’s more than 800,000 children.

I’ve spent the past three years studying media manipulation and memes, and what I see in Freezer Tarps’s silly content is strategy. The use of Zyn slang seems like a way to turn interest in Zyn into a meme that can be monetized through merchandise and other business opportunities.

Such as? Freezer Tarps sells his own pouch product, Upperdeckys, which delivers caffeine instead of nicotine and is available in flavors including cotton candy and orange creamsicle. In addition to jockeying for sponsorship, Mr. Carlson may also be trying to establish himself with a younger, more male, more online audience as his new media company begins building its subscriber base

This is the kind of viral word-of-mouth marketing that looks like entertainment, functions like culture and can increase sales

What’s particularly galling about all of this is that we as a society already agreed that peddling nicotine to kids is not OK. It is illegal to sell nicotine products to anyone under the age of 21 in all 50 states

numerous studies have shown that the younger people are when they try nicotine for the first time, the more likely they will become addicted to it. Nearly 90 percent of adults who smoke daily started smoking before they turned 18.

Decades later — even after Juul showed the power of influencers to help addict yet another generation of children — the courts, tech companies and regulators still haven’t adequately grappled with the complexities of the influencer economy.

Facebook, Instagram and TikTok all have guidelines that prohibit tobacco ads and sponsored, endorsed or partnership-based content that promotes tobacco products. Holding them accountable for maintaining those standards is a bigger question.

We need a new definition of advertising that takes into account how the internet actually works. I’d go so far as to propose that the courts broaden the definition of advertising to include all influencer promotion. For a product as dangerous as nicotine, I’d put the bar to be considered an influencer as low as 1,000 followers on a social-media account, and maybe if a video from someone with less of a following goes viral under certain legal definitions, it would become influencer promotion.

Laws should require tech companies to share data on what young people are seeing on social media and to prevent any content promoting age-gated products from reaching children’s feeds

hose efforts must go hand in hand with social media companies putting real teeth behind their efforts to verify the ages of their users. Government agencies should enforce the rules already on the books to protect children from exposure to addictive products,

I refuse to believe there aren’t ways to write laws and regulations that can address these difficult questions over tech company liability and free speech, that there aren’t ways to hold platforms more accountable for advertising that might endanger kids. Let’s stop treating the internet like a monster we can’t control. We built it. We foisted it upon our children. We had better try to protect them from its potential harms as best we can.