Indeed, the vehicle’s fortresslike appearance and hefty price tag (it starts at around $80,000) seem to tap into contemporary anxieties around social disorder, according to Michael Rock, the founding partner of the brand consultancy 2x4.“It’s the embodiment of the culture of fear right now,” Mr. Rock said. “Why do you need a bulletproof car in the Hamptons? There’s a mentality to it. You’ve built this huge thing around you, and it’s all about this invading horde out there, and you’re in this bulletproof container.”