The problem is that soccer dominance is an important part of Brazil's sports identity, and this loss cut to the core of it. As Eric Simons, author of The Secret Lives of Sports Fans, explained in an email, "If you're Brazilian, your identity is based on self-concept that you're always the best soccer team in the world, and you know that everyone else knows it, so you're proud." So the pain of losing isn't, in this case, that of an underdog happy to be there, and for the Brazilians to lose in this manner is to collide violently against all sorts of national expectations and self-conceptions.