What Was Apple Thinking With Its New iPad Commercial? - The Atlantic - 0 views
-
The notion behind the commercial is fairly obvious. Apple wants to show you that the bulk of human ingenuity and history can be compressed into an iPad, and thereby wants you to believe that the device is a desirable entry point to both the consumption of culture and the creation of it.
-
Most important, it wants you to know that the iPad is powerful and quite thin.
-
But good Lord, Apple, read the room. In its swing for spectacle, the ad lacks so much self-awareness, it’s cringey, even depressing.
- ...13 more annotations...