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We got headlines about A.I. instructing killer drones (with the possibility for unpredictable behavior), sending people to jail (even if they’re innocent), designing bridges (with potentially spotty oversight), diagnosing all kinds of health conditions (sometimes incorrectly) and producing convincing-sounding news reports (in some cases, to spread political disinformation).

Focusing on those benefits, however, while blaming ourselves for the many ways that A.I. technologies fail us, absolves the companies behind those technologies — and, more specifically, the people behind those companies.

Events of the past several weeks highlight how entrenched those people’s power is. OpenAI, the entity behind ChatGPT, was created as a nonprofit to allow it to maximize the public interest rather than just maximize profit. When, however, its board fired Sam Altman, the chief executive, amid concerns that he was not taking that public interest seriously enough, investors and employees revolted. Five days later, Mr. Altman returned in triumph, with most of the inconvenient board members replaced.

It occurs to me in retrospect that in my early games with ChatGPT, I misidentified my rival. I thought it was the technology itself. What I should have remembered is that technologies themselves are value neutral. The wealthy and powerful humans behind them — and the institutions created by those humans — are not.

The truth is that no matter what I asked ChatGPT, in my early attempts to confound it, OpenAI came out ahead. Engineers had designed it to learn from its encounters with users. And regardless of whether its answers were good, they drew me back to engage with it again and again.

the power imbalance between A.I.’s creators and its users should make us wary of its insidious reach. ChatGPT’s seeming eagerness not just to introduce itself, to tell us what it is, but also to tell us who we are and what to think is a case in point. Today, when the technology is in its infancy, that power seems novel, even funny. Tomorrow it might not.

I asked ChatGPT what I — that is, the journalist Vauhini Vara — think of A.I. It demurred, saying it didn’t have enough information. Then I asked it to write a fictional story about a journalist named Vauhini Vara who is writing an opinion piece for The New York Times about A.I. “As the rain continued to tap against the windows,” it wrote, “Vauhini Vara’s words echoed the sentiment that, much like a symphony, the integration of A.I. into our lives could be a beautiful and collaborative composition if conducted with care.”

And it undercut the first-day assessment by Texas Gov. Greg Abbott, who praised law enforcement for their "quick response" to the attack, which he said saved lives.

Reports since then reveal a grisly, wrenching scene, where terrified students waited for help as the shooter, armed with an assault rifle, continued his rampage. One student told of laying on top of a classmate, smearing her blood on her so both would appear dead, to save them both. The girl who was injured died at the hospital from her injuries, raising questions about whether she would have survived if the reaction had been quicker.Abbott, a vociferous gun rights proponent who last year signed a law allowing people to own guns without a license or training, was originally scheduled to speak at the NRA convention. Thursday night, his office said the governor would instead head to Uvalde, supplying a video speech to show at the NRA meeting.

Well-known sports figures decried the gun violence and what they called inaction by elected officials to address it. During Thursday evening's baseball game between the New York Yankees and the Tampa Bay Rays, both teams abandoned their usual game-update tweets for a series of tweets on gun violence."The devastating events that took place in Uvalde, Buffalo and countless other communities across our nation are tragedies that are intolerable," the Yankees said on the team's official Twitter account, referring to the racist-motivated murder of 10 Black shoppers in Buffalo on May 16.

This order has preserved the longest peace in human history.

Notwithstanding the outbreak of conflicts between smaller states, Asia has enjoyed a considerable degree of peace since World War II. The wars of the Greater Middle East pale in comparison with the region’s violent history, only tamed by European imperialism.

And Europe, a continent plagued by continental wars, has been at peace for a quarter century.

This has resulted in unprecedented prosperity, growth in life expectancy, and decline of violence

All American wars have been against autocracies. Especially in the recent era, at every point, America has tried to leave behind a democracy.

Most Americans though don’t remember the pre-American world. They tend to take the world they live in for granted, not realizing the enormous investment their leaders make in preserving it.

If one studies history, it is obvious that in comparison the American world is a beautiful garden. If unattended, however, the unforgiving law of the jungle will rule.

The core of the American order is a legacy of the Westphalian peace, that the sovereignty of other states must be respected

Detractors argue that America has also broken this rule. True enough. But as much as it is unpopular to say that America is not the world’s policeman, our country has acted as the world’s law enforcement officer. And while citizens do not have a right to be violent with each other, the police have the right to use force against lawbreakers.

A second flaw of this false comparison could be explained by the late Bill Buckley, “to say that we and [Russia] are to be compared is the equivalent of saying that the man who pushes the old lady into the way of an oncoming bus and the man who pushes the old lady out of the way of an oncoming bus are both people who push old ladies around.”

Most importantly, due to the simple fact that America is the judge, the jury, and the executioner of this order, it has disproportionately benefited Americans

And unlike the Russian military, the U.S. military has never permanently stayed in a country against the will of a democratic host.

It was the failure of conservatism that gave rise to the Trumpist movement and the alt-right. Bush’s muscular interventionism ran aground in Iraq, laissez-faire economics crashed the economy in 2008, and Christian conservatism failed to halt the gay rights movement. The conservative paradigm that had taken over the GOP in the 70s and 80s failed all at once, and fringe elements — the alt-right, conspiracy theorists, Trump — sort of took over the party.

Meanwhile, on the Democratic side, the socialist Left that started to revive itself with the antiwar movement and Occupy blossomed into a full-blown generational movement with the 2016 Bernie Sanders campaign that revived the DSA, spawned a new generation of activist orgs like the Sunrise movement, and created a new (though still modest) socialist medi

So far, despite fierce factionalism, the socialists have not yet succeeded in taking over the Democratic party like Trump took over the GOP. But in highlighting the failures of centrist Dems to curb inequality, revive unions, fix health care, or save the welfare state, they clearly hope to be able to pull off a takeover at some point.

Establishment failures equal insurgent opportunities. That shouldn’t be too controversial.

Both the liberal center-Left and the conservative center-Right are basically committed to upholding the global liberal order. Putin, by invading and attempting to conquer a sovereign state, challenges that order. If Putin succeeds, even modestly, it represents a failure for the U.S. establishment figures who tried to stop him.

If Putin defeats the Ukrainians, the conservatives that are standing against Putin will look ineffectual and weak. The Trumpists will then be able to solidify their control over the GOP.

it also means a victory for raw power and will (perhaps implying that efforts like the January 6th putsch are the preferred method for attaining power).

But if Putin loses, then Trump and his allies who for years praised and defended Putin’s regime will be discredited. Success has a thousand fathers; failure is an orphan.

Even more damningly, if Putin loses, it’ll be a success for the globalist order — sanctions and aid to Ukraine will represent a triumph of international cooperation. Exactly the kind of world order the Trumpists want so badly to smash.

If Putin defeats Ukraine, it’ll be a debacle for Biden and the establishment, and perhaps a socialist candidate will be a little closer to winning the next primary.

So Chaos Climbers on the Right and Left both have some incentive to want Putin to win — or at least for the war to be perceived as a NATO loss.

What these people all fear is the return of the order of the 1990s — a return to the idea of liberal internationalism as the least bad of all possible systems of human organization.

many people all over the ideological spectrum allowed themselves to see the chaos of the last decade as a high and beautiful wave that would carry them to power…and now, if Putin is ejected from Ukraine by a triumphant international liberal West, the various Chaos Climbers may see their waves break and roll back.

“Life is so beautiful and amazing, and you have to make it even more wonderful, so don’t waste your time ... Live your life the same way that the bright sun shines on everyone, so that your thoughts and deeds warm and delight everyone,” the message reads.

“May you have friends all over the world. May there always be peace!” 

Riding the waves of mutability has always been possible if the frame of mind in government and society is adequately supple and responsive. Reliance on ancient nostrums, and expectations that old solutions will remain good enough, are almost inevitably fatal.

Civilisations that become dependent on large, widespread and complex supply networks and reciprocal markets usually generate their own fragilities. If one part of such a network fails, the effects cascade in a series of chain reactions through all apparently powerful participants in the system

The end of the Bronze Age c.1200 BC, perhaps triggered by drought in Anatolia, may have precipitated one such domino collapse, as the Hittite empire, the Mycenaeans, the Mesopotamian states and Pharaonic Egypt all either fell apart or shrank to an unrecognisable impotence.

Volcanoes are the unexpected killers. Their spewing of ash into an atmosphere whose winds distribute it around the globe has repeatedly destroyed summers, devastated crops, induced famines and collapsed societies

In his hands, the triumph of the West, with the unconscionable horrors of the Atlantic slave trade at its heart, takes on the appearance of an alarming fusion of Faust and Midas. For centuries, Europeans felt they could do no wrong. They could use the world, its people and beauties. They could transform it as they wished, shifting its plants, animals and populations where they wanted, and there would be no consequences. Or at least, as in those two myths of the cult of ‘entitlement’ – a word Frankopan repeatedly uses of the transforming empires – the consequences were hidden from the perpetrators.

His story of destruction over the past two centuries is one of arrogant myopia which led in the 20th century to ‘a sequence of catastrophes unparalleled both in human history and in that of the natural world. The suffering of the past 100 years has been by far the greatest in recorded history in terms of its scale and its horror’.

The assumption that man must conquer nature was allied to the capital and industrialised capacity to bring it about. Humanity became its own climate. Its own actions created the world in which it lived

The value of this book is as an act of deep understanding, recognising not only scientifically but culturally and philosophically that we are epiphenomena – not dominators of the Earth but products of it

Bleakly and soberingly, Frankopan recognises from the long line of precedents that the prospects are for a world of war and suffering. The destructive changes are already ‘baked in’. Success does not breed success, he says, but more often than not ‘sows the seeds of ruin’.

Our minds are asymmetric judges, applying harsher moral judgment to present and future transgressions than past ones. It is as if the past becomes blurry. We even tend to blame the victim of a past event more than we blame the victim of a future one.

Third, our minds struggle with the negative emotions that our country’s complicated past gives rise to.

Research shows we are drawn to a sentimental form of history—nostalgia—which leads us to feel more loved, more protected, and even more competent in our ability to start and maintain relationships.

Nostalgia is often tied to the identities that we care most deeply about, such as our family or national identity. And, nostalgia is big business—in fashion, advertising, music and tourism, among other things.

Second, our minds tend to overplay sweet memories that favor our ancestors from the past.

Our minds resist the paradoxes that characterize our country’s past. It’s so much less psychologically painful to pick one path than to grapple with both ideas at the same time.

Fourth, our minds want to pick either a beautiful or a brutal narrative.

Contradictions, though, pocket our history, beginning with forefathers who had an extraordinary vision of equality, and simultaneously enslaved other humans

When we learn about historical atrocities, particularly ones that expose our limited knowledge, contradict the narratives we believe, or implicate our own ancestors, we might experience shame, guilt, disbelief or anger. In response, we have a natural desire to pull away from the new knowledge and perhaps even refute it, rather than try to better understand it.

Tools to useWhile the past is in the past, we can address the psychological challenge, however formidable, in the present. We have tools that will help, and I anticipate (and hope) that our debates will take on more psychological nuance as we shift from arguments over whether to explore our history more fully to how to do it.

For example, research shows the importance of returning to our values again and again as a way of inoculating us from setbacks

The daily arguments over curfews or messy rooms or study habits can cause us to shut down (“Do whatever you want”) or double down (“I’m your parent and you’ll do what I say”). Instead, it’s helpful to remind ourselves and our children that a parent has three jobs—to teach them, to protect them and to love them. Just doing that can ground us, and enable us to stay engaged, resilient and calm.

Similarly, when we confront a historical event, it can help to reflect on questions like, “Which American ideals do you most value?” and, “How do you hope others see your country?

You can even write out your responses, share them with others, and reread what you have written. Think of it as a values booster shot

Say, for instance, that you deeply value freedom. Keeping this value in your thoughts can help you notice the ways in which this country has delivered on the promise of freedom in important ways. But it also enables you to consider the disheartening realizations when those freedoms are not upheld.

esearch by Wendy Smith and others shows that we are capable of embracing paradox, rather than rejecting it. It doesn’t always come naturally. But we simply need to give ourselves permission to allow multiple truths to coexist.

In a paradox mind-set, we allow both of these things to be true. When both are true, we can challenge our either/or assumptions, and be more creative in finding solutions.

When you spot the paradox, allow both things to be true and observe if your mind shifts from solving the unsolvable puzzle (reconciling how can both of these things be true) to more deeply processing the knowledge that you may otherwise have pushed away. This is the greater resilience and creativity that comes with a paradox mind-set.

We simply need to accept that the formidable challenge will require us to be intentional in our approach.

In doing so, we become what I call “gritty patriots.” Psychologist Angela Duckworth defines grit as “passion and perseverance in pursuit of a meaningful, long-term goal.” Love of country is not something we are entitled to; it is something we work toward, with grit.

Like all of these books, it is about the power and untrustworthiness of written texts—history texts in particular. These various strands don’t always cohere. The question of who killed Bonkowski Pasha is part of the main story of the novel, and yet it disappears for chapters at a time. Perhaps more seriously, the postmodern elements sometimes sit uncomfortably with the torrents of historical and sensory detail

Blend these factors — a desire for escape from our virtual lives; bidding as fast as pushing a button; and the promotion of new collecting fields like outdated technology devices — and you have Heritage Auctions in Dallas.

Heritage is a whirlwind of activity, of passion, of hype, constantly trying new ways of enticing people to own something beautiful and useless. Ninety-one million Americans, according to U.S. Census Bureau surveys, are having trouble paying household bills. Everyone else is a potential bidder.

Twenty years ago, Heritage had four categories: coins, comics, movie posters and sports. Now it has more than 50, which generated revenue of $1.4 billion last year. Everything, at least in theory, is collectible.

“We don’t question the value or legitimacy of a particular subject matter relative to outmoded norms,” Mr. Benesh said. “We’re not here to tell you what’s worthwhile. The marketplace will tell you. The bidders” — Heritage has 1.6 million — “will tell you.”

In mid-2020, the privately held company moved to a 160,000-square-foot building by Dallas-Fort Worth International Airport, doubling the size of its former headquarters. Hundreds of specialists, most of them collectors themselves, prepare hundreds of thousands of items for bids here — researching, photographing, writing catalog copy.

The problem is, older historical items that were previously unknown are becoming rare. Every barn, basement and attic has been ransacked for treasures. New items related to Washington or Lincoln, for instance, are nearly impossible to find.

The mania behind these products is heightened by their collectability and the sense of connection they offer, industry experts say.“Material things have always been markers of identity,” Drenten said.

It’s also compounded by biology — puberty and cognitive development can feel upending and confusing, said Mindy Weinstein, the founder and chief executive of digital marketing company Market MindShift. So buying into a trend or product — perhaps popularized by older teens — can ease those uncomfortable feelings.

It’s known as the “bandwagon effect, and it’s really pronounced in that age group,

“they aren’t always sure where they fit into the world. But now by buying that [item] they feel like they fit in.

Every generation of tween has had products, accessories, brands and styles they covet. A decade ago, it was Justice clothing, colorful iPod minis, Sidekick cellphones and EOS lip balm. In the early 2000s, Juicy sweatsuits, North Face fleece jackets, Nike Shox, Abercrombie & Fitch and Razr flip phones reigned. In the ’90s it was buying from the Delia’s catalogue magazine, Lip Smacker balms, United Colors of Benetton and Tommy Hilfiger polos. The ’80s had Guess jeans, Keds, banana hair clips and J. Crew sweaters. In the ’70s it was mood rings, Wrangler and Levi’s jeans, Puma sneakers and Frye boots.

More than half of U.S. teenagers (ages 13 to 19) spend at least four hours a day on social media, according to Gallup, and most of that time is spent on YouTube and TikTok

And it’s highly effective — consumers are more likely to consider buying a product and have a favorable opinion about it if it went vira

“TikTok influencers already have their trust … teens and tweens see them and they want to also be into that trend and feel like they’re belonging to that social group,

It used to be that our hair, makeup and skin care products were only visible to those who entered our bedrooms, scanning vanities and opening drawers. Now, teens and tweens are filming “Get ready with me” videos, showing off their Rare Beauty liquid blush ($23), Laneige lip balm ($18) and Charlotte Tilbury setting spray ($38) as they complain about school or recap a friend’s bat mitzvah.

Margeaux Richmond and her friends spend a lot of time talking about skin care. The 12-year-old from Des Moines said she got a $62 Drunk Elephant moisturizer for Christmas. “It’s kind of pricey, but if it’s good for your skin it’s worth it,” she said. “It’s kind of important to me and my friends because we don’t want our skin to look bad or anything.”

This also fuels a collectability culture. The customer no longer wants one water bottle, one pair of Air Jordans, one Summer Fridays lip balm or one Nike sweatshirt — they want them in every color.

“We have to think about today’s consumers, not as consumers, but as fans; and fandom has always been intertwined with collecting,” Drenten said. “In today’s culture, particularly among young people, we’ve kind of shifted away from obsession with celebrities to obsession with brands.”

Having and displaying a collection on shelves and on social media is seen as a status symbol.

Superfans also collect accessories for some of these products, Briggs said, spawning a whole side industry for some products.

Who’s doing the actual buying is harder to track. Not all adolescents have jobs or parents who are able or willing to spend $550 on Apple AirPods Max or $275 on a Tiffany & Co’s Pink Double Heart Tag Pendant necklace. “These products, to some extent, are a point of privilege and status,

Some of the spending could be attributed to more young people in the workforce: Roughly 37 percent of 16- to 19-year-olds had a job or were looking for one last year,

That’s the highest rate since 2009.

Richmond said she uses her babysitting money to buy Drunk Elephant skin care or Kendra Scott jewelry — items “my parents won’t buy me.” She’s saving up for her second Stanley tumbler.

Drenten emphasized that shopping or gift hauls on social media don’t reflect what every teen or tween wants. It varies by socioeconomics, demographics and personal preference. “At the end of the day, they can still be influenced by who they’re around and not necessarily what they’re seeing as the top line products online.”

Parents need to know that when children go online, they are entering a world of influencers, many of whom are hoping to make money by pushing dangerous products. It’s a world that’s invisible to us

when we log on to our social media, we don’t see what they see. Thanks to algorithms and ad targeting, I see videos about the best lawn fertilizer and wrinkle laser masks, while Ian is being fed reviews of flavored vape pens and beautiful women livestreaming themselves gambling crypto and urging him to gamble, too.

Smartphones are taking our kids to a different world

Greyson Imm, an 18-year-old high school student in Prairie Village, Kan., said he was 17 when Zyn videos started appearing on his TikTok feed. The videos multiplied through the spring, when they were appearing almost daily. “Nobody had heard about Zyn until very early 2023,” he said. Now, a “lot of high schoolers have been using Zyn. It’s really taken off, at least in our community.”

all of this is, unfortunately, only part of what makes social media dangerous.

The tobacco conglomerate Philip Morris International acquired the Zyn maker Swedish Match in 2022 as part of a strategic push into smokeless products, a category it projects could help drive an expected $2 billion in U.S. revenue in 2024.

P.M.I. is also a company that has long denied it markets tobacco products to minors despite decades of research accusing it of just that. One 2022 study alone found its brands advertising near schools and playgrounds around the globe.

the ’90s, when magazines ran full-page Absolut Vodka ads in different colors, which my friends and I collected and taped up on our walls next to pictures of a young Leonardo DiCaprio — until our parents tore them down. This was advertising that appealed to me as a teenager but was also visible to my parents, and — crucially — to regulators, who could point to billboards near schools or flavored vodka ads in fashion magazines and say, this is wrong.

Even the most committed parent today doesn’t have the same visibility into what her children are seeing online, so it is worth explaining how products like Zyn end up in social feeds

influencers. They aren’t traditional pitch people. Think of them more like the coolest kids on the block. They establish a following thanks to their personality, experience or expertise. They share how they’re feeling, they share what they’re thinking about, they share stuff they l

With ruthless efficiency, social media can deliver unlimited amounts of the content that influencers create or inspire. That makes the combination of influencers and social-media algorithms perhaps the most powerful form of advertising ever invented.

Videos like his operate like a meme: It’s unintelligible to the uninitiated, it’s a hilarious inside joke to those who know, and it encourages the audience to spread the message

Enter Tucker Carlson. Mr. Carlson, the former Fox News megastar who recently started his own subscription streaming service, has become a big Zyn influencer. He’s mentioned his love of Zyn in enough podcasts and interviews to earn the nickname Tucker CarlZyn.

was Max VanderAarde. You can glimpse him in a video from the event wearing a Santa hat and toasting Mr. Carlson as they each pop Zyns in their mouths. “You can call me king of Zynbabwe, or Tucker CarlZyn’s cousin,” he says in a recent TikTok. “Probably, what, moved 30 mil cans last year?”

Freezer Tarps, Mr. VanderAarde’s TikTok account, appears to have been removed after I asked the company about it. Left up are the large number of TikToks by the likes of @lifeofaZyn, @Zynfluencer1 and @Zyntakeover; those hashtagged to #Zynbabwe, one of Freezer Tarps’s favorite terms, have amassed more than 67 million views. So it’s worth breaking down Mr. VanderAarde’s videos.

All of these videos would just be jokes (in poor taste) if they were seen by adults only. They aren’t. But we can’t know for sure how many children follow the Nelk Boys or Freezer Tarps — social-media companies generally don’t release granular age-related data to the public. Mr. VanderAarde, who responded to a few of my questions via LinkedIn, said that nearly 95 percent of his followers are over the age of 18.

They’re incentivized to increase their following and, in turn, often their bank accounts. Young people are particularly susceptible to this kind of promotion because their relationship with influencers is akin to the intimacy of a close friend.

The helicopter video has already been viewed more than one million times on YouTube, and iterations of it have circulated widely on TikTok.

YouTube said it eventually determined that four versions of the Carlson Zyn videos were not appropriate for viewers under age 18 under its community guidelines and restricted access to them by age

Mr. Carlson declined to comment on the record beyond his two-word statement. The Nelk Boys didn’t respond to requests for comment. Meta declined to comment on the record. TikTok said it does not allow content that promotes tobacco or its alternatives. The company said that it has over 40,000 trust and safety experts who work to keep the platform safe and that it prevented teenagers’ accounts from viewing over two million videos globally that show the consumption of tobacco products by adults. TikTok added that in the third quarter of 2023 it proactively removed 97 percent of videos that violated its alcohol, tobacco and drugs policy.

Greyson Imm, the high school student in Prairie Village, Kan., points to Mr. VanderAarde as having brought Zyn “more into the mainstream.” Mr. Imm believes his interest in independent comedy on TikTok perhaps made him a target for Mr. VanderAarde’s videos. “He would create all these funny phrases or things that would make it funny and joke about it and make it relevant to us.”

It wasn’t long before Mr. Imm noticed Zyn blowing up among his classmates — so much so that the student, now a senior at Shawnee Mission East High School, decided to write a piece in his school newspaper about it. He conducted an Instagram poll from the newspaper’s account and found that 23 percent of the students who responded used oral nicotine pouches during school.

“Upper-decky lip cushions, ferda!” Mr. VanderAarde coos in what was one of his popular TikTok videos, which had been liked more than 40,000 times. The singsong audio sounds like gibberish to most people, but it’s actually a call to action. “Lip cushion” is a nickname for a nicotine pouch, and “ferda” is slang for “the guys.”

“I have fun posting silly content that makes fun of pop culture,” Mr. VanderAarde said to me in our LinkedIn exchange.

I turned to Influencity, a software program that estimates the ages of social media users by analyzing profile photos and selfies in recent posts. Influencity estimated that roughly 10 percent of the Nelk Boys’ followers on YouTube are ages 13 to 17. That’s more than 800,000 children.

I’ve spent the past three years studying media manipulation and memes, and what I see in Freezer Tarps’s silly content is strategy. The use of Zyn slang seems like a way to turn interest in Zyn into a meme that can be monetized through merchandise and other business opportunities.

Such as? Freezer Tarps sells his own pouch product, Upperdeckys, which delivers caffeine instead of nicotine and is available in flavors including cotton candy and orange creamsicle. In addition to jockeying for sponsorship, Mr. Carlson may also be trying to establish himself with a younger, more male, more online audience as his new media company begins building its subscriber base

This is the kind of viral word-of-mouth marketing that looks like entertainment, functions like culture and can increase sales

What’s particularly galling about all of this is that we as a society already agreed that peddling nicotine to kids is not OK. It is illegal to sell nicotine products to anyone under the age of 21 in all 50 states

numerous studies have shown that the younger people are when they try nicotine for the first time, the more likely they will become addicted to it. Nearly 90 percent of adults who smoke daily started smoking before they turned 18.

Decades later — even after Juul showed the power of influencers to help addict yet another generation of children — the courts, tech companies and regulators still haven’t adequately grappled with the complexities of the influencer economy.

Facebook, Instagram and TikTok all have guidelines that prohibit tobacco ads and sponsored, endorsed or partnership-based content that promotes tobacco products. Holding them accountable for maintaining those standards is a bigger question.

We need a new definition of advertising that takes into account how the internet actually works. I’d go so far as to propose that the courts broaden the definition of advertising to include all influencer promotion. For a product as dangerous as nicotine, I’d put the bar to be considered an influencer as low as 1,000 followers on a social-media account, and maybe if a video from someone with less of a following goes viral under certain legal definitions, it would become influencer promotion.

Laws should require tech companies to share data on what young people are seeing on social media and to prevent any content promoting age-gated products from reaching children’s feeds

hose efforts must go hand in hand with social media companies putting real teeth behind their efforts to verify the ages of their users. Government agencies should enforce the rules already on the books to protect children from exposure to addictive products,

I refuse to believe there aren’t ways to write laws and regulations that can address these difficult questions over tech company liability and free speech, that there aren’t ways to hold platforms more accountable for advertising that might endanger kids. Let’s stop treating the internet like a monster we can’t control. We built it. We foisted it upon our children. We had better try to protect them from its potential harms as best we can.

The ordinary fixes—the kind that draw on people’s will, and require eating less and moving more—rarely have a large or lasting effect. Indeed, America itself has suffered through a long, maddening history of failed attempts to change its habits on a national scale: a yo-yo diet of well-intentioned treatments, policies, and other social interventions that only ever lead us back to where we started

Through it all, obesity rates keep going up; the diabetes epidemic keeps worsening.

The most recent miracle, for Barb as well as for the nation, has come in the form of injectable drugs. In early 2021, the Danish pharmaceutical company Novo Nordisk published a clinical trial showing remarkable results for semaglutide, now sold under the trade names Wegovy and Ozempic.

Patients in the study who’d had injections of the drug lost, on average, close to 15 percent of their body weight—more than had ever been achieved with any other drug in a study of that size. Wadden knew immediately that this would be “an incredible revolution in the treatment of obesity.”

Many more drugs are now racing through development: survodutide, pemvidutide, retatrutide. (Among specialists, that last one has produced the most excitement: An early trial found an average weight loss of 24 percent in one group of participants.

In the United States, an estimated 189 million adults are classified as having obesity or being overweight

The drugs don’t work for everyone. Their major side effects—nausea, vomiting, and diarrhea—can be too intense for many patients. Others don’t end up losing any weight

For the time being, just 25 percent of private insurers offer the relevant coverage, and the cost of treatment—about $1,000 a month—has been prohibitive for many Americans.

The drugs have already been approved not just for people with diabetes or obesity, but for anyone who has a BMI of more than 27 and an associated health condition, such as high blood pressure or cholesterol. By those criteria, more than 140 million American adults already qualify

if this story goes the way it’s gone for other “risk factor” drugs such as statins and antihypertensives, then the threshold for prescriptions will be lowered over time, inching further toward the weight range we now describe as “normal.”

How you view that prospect will depend on your attitudes about obesity, and your tolerance for risk

The first GLP-1 drug to receive FDA approval, exenatide, has been used as a diabetes treatment for more than 20 years. No long-term harms have been identified—but then again, that drug’s long-term effects have been studied carefully only across a span of seven years

the data so far look very good. “These are now being used, literally, in hundreds of thousands of people across the world,” she told me, and although some studies have suggested that GLP-1 drugs may cause inflammation of the pancreas, or even tumor growth, these concerns have not borne out.

adolescents are injecting newer versions of these drugs, and may continue to do so every week for 50 years or more. What might happen over all that time?

“All of us, in the back of our minds, always wonder, Will something show up?  ” Although no serious problems have yet emerged, she said, “you wonder, and you worry.”

in light of what we’ve been through, it’s hard to see what other choices still remain. For 40 years, we’ve tried to curb the spread of obesity and its related ailments, and for 40 years, we’ve failed. We don’t know how to fix the problem. We don’t even understand what’s really causing it. Now, again, we have a new approach. This time around, the fix had better work.

The fen-phen revolution arrived at a crucial turning point for Wadden’s field, and indeed for his career. By then he’d spent almost 15 years at the leading edge of research into dietary interventions, seeing how much weight a person might lose through careful cutting of their calories.

But that sort of diet science—and the diet culture that it helped support—had lately come into a state of ruin. Americans were fatter than they’d ever been, and they were giving up on losing weight. According to one industry group, the total number of dieters in the country declined by more than 25 percent from 1986 to 1991.

Rejecting diet culture became something of a feminist cause. “A growing number of women are joining in an anti-diet movement,” The New York Times reported in 1992. “They are forming support groups and ceasing to diet with a resolve similar to that of secretaries who 20 years ago stopped getting coffee for their bosses.

Now Wadden and other obesity researchers were reaching a consensus that behavioral interventions might produce in the very best scenario an average lasting weight loss of just 5 to 10 percent

National surveys completed in 1994 showed that the adult obesity rate had surged by more than half since 1980, while the proportion of children classified as overweight had doubled. The need for weight control in America had never seemed so great, even as the chances of achieving it were never perceived to be so small.

Wadden wasn’t terribly concerned, because no one in his study had reported any heart symptoms. But ultrasounds revealed that nearly one-third of them had some degree of leakage in their heart valves. His “cure for obesity” was in fact a source of harm.

In December 1994, the Times ran an editorial on what was understood to be a pivotal discovery: A genetic basis for obesity had finally been found. Researchers at Rockefeller University were investigating a molecule, later named leptin, that gets secreted from fat cells and travels to the brain, and that causes feelings of satiety. Lab mice with mutations in the leptin gene—importantly, a gene also found in humans—overeat until they’re three times the size of other mice. “The finding holds out the dazzling hope,”

In April 1996, the doctors recommended yes: Dexfenfluramine was approved—and became an instant blockbuster. Patients received prescriptions by the hundreds of thousands every month. Sketchy wellness clinics—call toll-free, 1-888-4FEN-FEN—helped meet demand. Then, as now, experts voiced concerns about access. Then, as now, they worried that people who didn’t really need the drugs were lining up to take them. By the end of the year, sales of “fen” alone had surpassed $300 million.

It was nothing less than an awakening, for doctors and their patients alike. Now a patient could be treated for excess weight in the same way they might be treated for diabetes or hypertension—with a drug they’d have to take for the rest of their life.

the article heralded a “new understanding of obesity as a chronic disease rather than a failure of willpower.”

News had just come out that, at the Mayo Clinic in Minnesota, two dozen women taking fen-phen—including six who were, like Barb, in their 30s—had developed cardiac conditions. A few had needed surgery, and on the operating table, doctors discovered that their heart valves were covered with a waxy plaque.

Americans had been prescribed regular fenfluramine since 1973, and the newer drug, dexfenfluramine, had been available in France since 1985. Experts took comfort in this history. Using language that is familiar from today’s assurances regarding semaglutide and other GLP-1 drugs, they pointed out that millions were already on the medication. “It is highly unlikely that there is anything significant in toxicity to the drug that hasn’t been picked up with this kind of experience,” an FDA official named James Bilstad would later say in a Time cover story headlined “The Hot New Diet Pill.

“I know I can’t get any more,” she told Williams. “I have to use up what I have. And then I don’t know what I’m going to do after that. That’s the problem—and that is what scares me to death.” Telling people to lose weight the “natural way,” she told another guest, who was suggesting that people with obesity need only go on low-carb diets, is like “asking a person with a thyroid condition to just stop their medication.”

She’d gone off the fen-phen and had rapidly regained weight. “The voices returned and came back in a furor I’d never heard before,” Barb later wrote on her blog. “It was as if they were so angry at being silenced for so long, they were going to tell me 19 months’ worth of what they wanted me to hear. I was forced to listen. And I ate. And I ate. And ate.”

For Barb, rapid weight loss has brought on a different metaphysical confusion. When she looks in the mirror, she sometimes sees her shape as it was two years ago. In certain corners of the internet, this is known as “phantom fat syndrome,” but Barb dislikes that term. She thinks it should be called “body integration syndrome,” stemming from a disconnect between your “larger-body memory” and “smaller-body reality.

In 2003, the U.S. surgeon general declared obesity “the terror within, a threat that is every bit as real to America as the weapons of mass destruction”; a few months later, Eric Finkelstein, an economist who studies the social costs of obesity, put out an influential paper finding that excess weight was associated with up to $79 billion in health-care spending in 1998, of which roughly half was paid by Medicare and Medicaid. (Later he’d conclude that the number had nearly doubled in a decade.

In 2004, Finkelstein attended an Action on Obesity summit hosted by the Mayo Clinic, at which numerous social interventions were proposed, including calorie labeling in workplace cafeterias and mandatory gym class for children of all grades.

he message at their core, that soda was a form of poison like tobacco, spread. In San Francisco and New York, public-service campaigns showed images of soda bottles pouring out a stream of glistening, blood-streaked fat. Michelle Obama led an effort to depict water—plain old water—as something “cool” to drink.

Soon, the federal government took up many of the ideas that Brownell had helped popularize. Barack Obama had promised while campaigning for president that if America’s obesity trends could be reversed, the Medicare system alone would save “a trillion dollars.” By fighting fat, he implied, his ambitious plan for health-care reform would pay for itself. Once he was in office, his administration pulled every policy lever it could.

Michelle Obama helped guide these efforts, working with marketing experts to develop ways of nudging kids toward better diets and pledging to eliminate “food deserts,” or neighborhoods that lacked convenient access to healthy, affordable food. She was relentless in her public messaging; she planted an organic garden at the White House and promoted her signature “Let’s Move!” campaign around the country.

An all-out war on soda would come to stand in for these broad efforts. Nutrition studies found that half of all Americans were drinking sugar-sweetened beverages every day, and that consumption of these accounted for one-third of the added sugar in adults’ diets. Studies turned up links between people’s soft-drink consumption and their risks for type 2 diabetes and obesity. A new strand of research hinted that “liquid calories” in particular were dangerous to health.

when their field lost faith in low-calorie diets as a source of lasting weight loss, the two friends went in opposite directions. Wadden looked for ways to fix a person’s chemistry, so he turned to pharmaceuticals. Brownell had come to see obesity as a product of our toxic food environment: He meant to fix the world to which a person’s chemistry responded, so he started getting into policy.

The social engineering worked. Slowly but surely, Americans’ lamented lifestyle began to shift. From 2001 to 2018, added-sugar intake dropped by about one-fifth among children, teens, and young adults. From the late 1970s through the early 2000s, the obesity rate among American children had roughly tripled; then, suddenly, it flattened out.

although the obesity rate among adults was still increasing, its climb seemed slower than before. Americans’ long-standing tendency to eat ever-bigger portions also seemed to be abating.

sugary drinks—liquid candy, pretty much—were always going to be a soft target for the nanny state. Fixing the food environment in deeper ways proved much harder. “The tobacco playbook pretty much only works for soda, because that’s the closest analogy we have as a food item,

that tobacco playbook doesn’t work to increase consumption of fruits and vegetables, he said. It doesn’t work to increase consumption of beans. It doesn’t work to make people eat more nuts or seeds or extra-virgin olive oil.

Careful research in the past decade has shown that many of the Obama-era social fixes did little to alter behavior or improve our health. Putting calorie labels on menus seemed to prompt at most a small decline in the amount of food people ate. Employer-based wellness programs (which are still offered by 80 percent of large companies) were shown to have zero tangible effects. Health-care spending, in general, kept going up.

From the mid-1990s to the mid-2000s, the proportion of adults who said they’d experienced discrimination on account of their height or weight increased by two-thirds, going up to 12 percent. Puhl and others started citing evidence that this form of discrimination wasn’t merely a source of psychic harm, but also of obesity itself. Studies found that the experience of weight discrimination is associated with overeating, and with the risk of weight gain over time.

obesity rates resumed their ascent. Today, 20 percent of American children have obesity. For all the policy nudges and the sensible revisions to nutrition standards, food companies remain as unfettered as they were in the 1990s, Kelly Brownell told me. “Is there anything the industry can’t do now that it was doing then?” he asked. “The answer really is no. And so we have a very predictable set of outcomes.”

she started to rebound. The openings into her gastric pouch—the section of her stomach that wasn’t bypassed—stretched back to something like their former size. And Barb found ways to “eat around” the surgery, as doctors say, by taking food throughout the day in smaller portions

Bariatric surgeries can be highly effective for some people and nearly useless for others. Long-term studies have found that 30 percent of those who receive the same procedure Barb did regain at least one-quarter of what they lost within two years of reaching their weight nadir; more than half regain that much within five years.

if the effects of Barb’s surgery were quickly wearing off, its side effects were not: She now had iron, calcium, and B12 deficiencies resulting from the changes to her gut. She looked into getting a revision of the surgery—a redo, more or less—but insurance wouldn’t cover it

She found that every health concern she brought to doctors might be taken as a referendum, in some way, on her body size. “If I stubbed my toe or whatever, they’d just say ‘Lose weight.’ ” She began to notice all the times she’d be in a waiting room and find that every chair had arms. She realized that if she was having a surgical procedure, she’d need to buy herself a plus-size gown—or else submit to being covered with a bedsheet when the nurses realized that nothing else would fit.

Barb grew angrier and more direct about her needs—You’ll have to find me a different chair, she started saying to receptionists. Many others shared her rage. Activists had long decried the cruel treatment of people with obesity: The National Association to Advance Fat Acceptance had existed, for example, in one form or another, since 1969; the Council on Size & Weight Discrimination had been incorporated in 1991. But in the early 2000s, the ideas behind this movement began to wend their way deeper into academia, and they soon gained some purchase with the public.

“Our public-health efforts to address obesity have failed,” Eric Finkelstein, the economist, told me.

Others attacked the very premise of a “healthy weight”: People do not have any fundamental need, they argued, morally or medically, to strive for smaller bodies as an end in itself. They called for resistance to the ideology of anti-fatness, with its profit-making arms in health care and consumer goods. The Association for Size Diversity and Health formed in 2003; a year later, dozens of scholars working on weight-related topics joined together to create the academic field of fat studies.

As the size-diversity movement grew, its values were taken up—or co-opted—by Big Business. Dove had recently launched its “Campaign for Real Beauty,” which included plus-size women. (Ad Age later named it the best ad campaign of the 21st century.) People started talking about “fat shaming” as something to avoid

By 2001, Bacon, who uses they/them pronouns, had received their Ph.D. and finished a rough draft of a book, Health at Every Size, which drew inspiration from a broader movement by that name among health-care practitioners

But something shifted in the ensuing years. In 2007, Bacon got a different response, and the book was published. Health at Every Size became a point of entry for a generation of young activists and, for a time, helped shape Americans’ understanding of obesity.

Some experts were rethinking their advice on food and diet. At UC Davis, a physiologist named Lindo Bacon who had struggled to overcome an eating disorder had been studying the effects of “intuitive eating,” which aims to promote healthy, sustainable behavior without fixating on what you weigh or how you look

The heightened sensitivity started showing up in survey data, too. In 2010, fewer than half of U.S. adults expressed support for giving people with obesity the same legal protections from discrimination offered to people with disabilities. In 2015, that rate had risen to three-quarters.

In Bacon’s view, the 2000s and 2010s were glory years. “People came together and they realized that they’re not alone, and they can start to be critical of the ideas that they’ve been taught,” Bacon told me. “We were on this marvelous path of gaining more credibility for the whole Health at Every Size movement, and more awareness.”

that sense of unity proved short-lived; the movement soon began to splinter. Black women have the highest rates of obesity, and disproportionately high rates of associated health conditions. Yet according to Fatima Cody Stanford, an obesity-medicine physician at Harvard Medical School, Black patients with obesity get lower-quality care than white patients with obesity.

That system was exactly what Bacon and the Health at Every Size movement had set out to reform. The problem, as they saw it, was not so much that Black people lacked access to obesity medicine, but that, as Bacon and the Black sociologist Sabrina Strings argued in a 2020 article, Black women have been “specifically targeted” for weight loss, which Bacon and Strings saw as a form of racism

But members of the fat-acceptance movement pointed out that their own most visible leaders, including Bacon, were overwhelmingly white. “White female dietitians have helped steal and monetize the body positive movement,” Marquisele Mercedes, a Black activist and public-health Ph.D. student, wrote in September 2020. “And I’m sick of it.”

Tensions over who had the standing to speak, and on which topics, boiled over. In 2022, following allegations that Bacon had been exploitative and condescending toward Black colleagues, the Association for Size Diversity and Health expelled them from its ranks and barred them from attending its events.

As the movement succumbed to in-fighting, its momentum with the public stalled. If attitudes about fatness among the general public had changed during the 2000s and 2010s, it was only to a point. The idea that some people can indeed be “fit but fat,” though backed up by research, has always been a tough sell.

Although Americans had become less inclined to say they valued thinness, measures of their implicit attitudes seemed fairly stable. Outside of a few cities such as San Francisco and Madison, Wisconsin, new body-size-discrimination laws were never passed.

In the meantime, thinness was coming back into fashion

In the spring of 2022, Kim Kardashian—whose “curvy” physique has been a media and popular obsession—boasted about crash-dieting in advance of the Met Gala. A year later, the model and influencer Felicity Hayward warned Vogue Business that “plus-size representation has gone backwards.” In March of this year, the singer Lizzo, whose body pride has long been central to her public persona, told The New York Times that she’s been trying to lose weight. “I’m not going to lie and say I love my body every day,” she said.

Among the many other dramatic effects of the GLP-1 drugs, they may well have released a store of pent-up social pressure to lose weight.

If ever there was a time to debate that impulse, and to question its origins and effects, it would be now. But Puhl told me that no one can even agree on which words are inoffensive. The medical field still uses obesity, as a description of a diagnosable disease. But many activists despise that phrase—some spell it with an asterisk in place of the e—and propose instead to reclaim fat.

Everyone seems to agree on the most important, central fact: that we should be doing everything we can to limit weight stigma. But that hasn’t been enough to stop the arguing.

Things feel surreal these days to just about anyone who has spent years thinking about obesity. At 71, after more than four decades in the field, Thomas Wadden now works part-time, seeing patients just a few days a week. But the arrival of the GLP-1 drugs has kept him hanging on for a few more years, he said. “It’s too much of an exciting period to leave obesity research right now.”

When everyone is on semaglutide or tirzepatide, will the soft-drink companies—Brownell’s nemeses for so many years—feel as if a burden has been lifted? “My guess is the food industry is probably really happy to see these drugs come along,” he said. They’ll find a way to reach the people who are taking GLP‑1s, with foods and beverages in smaller portions, maybe. At the same time, the pressures to cut back on where and how they sell their products will abate.

the triumph in obesity treatment only highlights the abiding mystery of why Americans are still getting fatter, even now

Perhaps one can lay the blame on “ultraprocessed” foods, he said. Maybe it’s a related problem with our microbiomes. Or it could be that obesity, once it takes hold within a population, tends to reproduce itself through interactions between a mother and a fetus. Others have pointed to increasing screen time, how much sleep we get, which chemicals are in the products that we use, and which pills we happen to take for our many other maladies.

“The GLP-1s are just a perfect example of how poorly we understand obesity,” Mozaffarian told me. “Any explanation of why they cause weight loss is all post-hoc hand-waving now, because we have no idea. We have no idea why they really work and people are losing weight.”

The new drugs—and the “new understanding of obesity” that they have supposedly occasioned—could end up changing people’s attitudes toward body size. But in what ways

When the American Medical Association declared obesity a disease in 2013, Rebecca Puhl told me, some thought “it might reduce stigma, because it was putting more emphasis on the uncontrollable factors that contribute to obesity.” Others guessed that it would do the opposite, because no one likes to be “diseased.”

why wasn’t there another kind of nagging voice that wouldn’t stop—a sense of worry over what the future holds? And if she wasn’t worried for herself, then what about for Meghann or for Tristan, who are barely in their 40s? Wouldn’t they be on these drugs for another 40 years, or even longer? But Barb said she wasn’t worried—not at all. “The technology is so much better now.” If any problems come up, the scientists will find solutions.

“The evolution of cooperation required out-group hatred. Which is really sad,” said Nicholas Christakis, a Yale sociologist and author of “Blueprint: The Evolutionary Origins of a Good Society.”

No researcher argues that human nature is the sole, or even the primary, cause of today’s polarization. But savvy political operatives can exploit, leverage and encourage it. And those operatives are learning from their triumphs in divide-and-conquer politics.

“We wouldn’t have civilizations if we didn’t create groups. We are designed to form groups, and the only way to define a group is there has to be someone who’s not in it,” Mason said.

Experiments have revealed that “children as young as two will prefer other children randomly assigned to the same T-shirt color,”

enmity and derision can arise independently of any rational reason for it.

Mason and Christakis point to a famous-among-academics experiment from 1954. Social psychologist Muzafer Sherif took 22 Boy Scouts and separated them into two groups camping at Robbers Cave State Park in Oklahoma. Only after a week did they learn that there was another group at the far end of the campground.

What they did next fascinated the research team. Each group developed irrational contempt for the other. The boys in the other group were seen not just as rivals, but as fundamentally flawed human beings. Only when the two groups were asked to work together to solve a common problem did they warm up to one another.

And because many more districts are now deeply red or blue, rather than a mix of constituencies, House members have fewer reasons to adopt moderate positions.

“Homo sapiens is a social species; group affiliation is essential to our sense of self. Individuals instinctively think of themselves as representing broad socioeconomic and cultural categories rather than as distinctive packages of traits,”

Here’s where psychology gives way to political science. The American political system may cultivate “out-group” hatred, as academics put it. One of the scarce resources in this country is political power at the highest levels of government. The country has no parliamentary system in which multiple parties form governing coalitions.

Add to this fact the redistricting that ensures there are fewer truly competitive congressional races. The two parties have inexorably moved further apart ideologically, and leaders are more likely to be punished — “primaried” — if they reach across the aisle.

Shanto Iyengar, a Stanford political psychologist who coined the term “affective polarization,” explained in a 2018 paper why people typically identify with a group.

Human nature hasn’t changed, but technology has. The fragmentation of the media has made it easier to gather information in an echo chamber, Iyengar said. He calls this “sorting.” Not only do people cluster around specific beliefs or ideas, they physically cluster, moving to neighborhoods where residents are likely to look like them and think like them.

Partisan clustering has increased even within households. In 1965, Iyengar said, only about 60 percent of married couples had the same party registration. Today, the figure is greater than 85 percent

Asked in the summer of 2022 if they agree or disagree that members of the other party “lack the traits to be considered fully human — they behave like animals,” about 30 percent in both parties agreed, Mason’s research shows.

Research shows that affective polarization is intensifying across the political spectrum. Recent survey data revealed that more than half of Republicans and Democrats view the other party as “a threat,” and nearly as many agree with the description of the other party as “evil,” Mason said.

A recent paper published in the journal Science argued that the three core ingredients of political sectarianism are “othering, aversion, and moralization.” Trump has mastered that recipe. He activates emotional responses in his followers by telling them that they are threatened.

“We have an outstanding mayor, who is committed to tackling climate change. She said the 15-minute city will be the backbone for creating a new urban plan. The last time Paris had a new urban plan was in 2000, so this road map will be relevant for the next 10 or 15 years at least,”

“I said to Hidalgo, the 15-minute city is not an urban traffic plan. The 15-minute city is a radical change of our life.”

He also thinks office should generally be closer to homes, as well as cultural venues, doctors, shops and other amenities. Shared spaces such as parks help the people living in the areas to form communities.

They have also often been segmented into wealthier and poorer areas; in the less prosperous area to the north-east of Paris, Moreno says up to 40% of homes are social housing. In the wealthier west of Paris, this drops below 5%.

“My idea is to break this triple segregation,” he says.

Moreno thinks this segregation leads to a poorer quality of life, one designed around outdated “masculine desires”, so his proposal is to mix this up, creating housing developments with a mixture of social, affordable and more expensive housing so different social strata can intermingle

He also wants to bring schools and children’s areas closer to work and home, so caregivers can more easily travel around and participate in societ

When many modern cities were designed, they were for men to work in. Their wives and family stayed in the suburbs, while the workers drove in. So they have been designed around the car, and segmented into different districts: the financial district (think Canary Wharf), the cultural area (for example, the West End) and then the suburbs

The city has also been regenerating the Clichy-Batignolles district in the less prosperous north-west of Paris to have a green, village-like feel. About a quarter of it is taken up by green space and a new park.“As a 15-minute district, it is incredible,” says Moreno. “It is beautiful, it has proximity, social mixing, 50% of the inhabitants live in social housing, 25% in middle class and 25% own their homes.”

Many of his proposals are dear to the culture of the French. In a large, wealthy metropolis such as Paris, it is easy for small shops to be choked out by large chains. The city of Paris, in its new plan, has put measures in to stop this.

“We have a commercial subsidiary of the city of Paris which has put €200m into managing retail areas in the city with rates below the speculative real estate market. This is specifically to rent to small shops, artisans, bakeries, bookstores.

This is not only a good investment because it creates a good economic model, but it keeps the culture of the city of Paris,”

This is in keeping with the 15-minute city plan as it keeps local shops close to housing, so people can stroll down from their apartment to pick up a fresh baguette from an independent baker. “It creates a more vibrant neighbourhood,” he adds.

Hidalgo inevitably faced a large backlash from the motorist lobby. Stroll down the banks of the Seine today in the new protected parks and outdoor bars, and it is hard to imagine that it was recently a traffic-choked highway

“The drivers were radically very noisy, saying that we wanted to attack their individual rights, their freedom. The motorist lobby said she cannot be elected without our support, that they are very powerful in France,” Moreno says. But Hidalgo called their bluff: “She often says ‘I was elected two times, with the opposition of the automotive lobby’. In 2024, nobody requests to open again the highway on the Seine, no one wants the Seine urban park to be open for cars.”

Moreno talks about the concept of a “giant metronome of the city” which causes people to rush around. He wants to slow this down, to allow people to reclaim their “useful time” back from commuting and travelling to shops and cultural areas.

“I bet for the next year, for the next decade, we will have this new transformation of corporation real estate,” he says. “Businesses are choosing multi-use areas with housing, schools, shops for their office space now. The time of the skyscrapers in the masculine design is finished.”