The 90-9-1 Principle | Ant's Eye View - 1 views
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Rita Hennessey on 11 Mar 12"90% of users are the "audience", or lurkers. The people tend to read or observe, but don't actively contribute. 9% of users are "editors", sometimes modifying content or adding to an existing thread, but rarely create content from scratch. 1% of users are "creators", driving large amounts of the social group's activity. More often than not, these people are driving a vast percentage of the site's new content, threads, and activity."