He makes an excellent point, to consider who our audience is when we reach out. ""I have to explain (to church leaders) that there aren't thousands and thousands of Episcopalians out there looking" for a place to worship, Dell said. Instead, congregations must focus on "outsiders," people who weren't raised in a faith community or who are hoping to explore a new denomination, and who are likely to turn to the Internet in their search."
Kelley Randall was so kind as to post her notes from this morning's (4/9/16) Intersection's presentation by Steve Zambo. I thought they would interest you.
Also check out her links, especially to a video, the first in a series that St. John has begun.