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Current estimates are that there are some 78.2 Million Baby Boomers in the US alone making us one of the largest demographics. Marketing to Baby Boomers is going to become big, big business.

Long a fixture among young people, use of the country's most popular illicit drug is now growing among the AARP set, as the massive generation of baby boomers who came of age in the 1960s and '70s grows older.

The demand for caregiver jobs in the US is quickly growing as the baby boomer generation is transitioning to the elderly phase. Baby boomers represent 21.19% of the US population. It represents umpteen opportunities in the healthcare sector for senior caregiver jobs, private elderly caregiver jobs, part-time caregiver jobs, full-time caregiver jobs, and live-in caregiver jobs in the upcoming years.

As the baby boomers grow older, a new phenomenon has emerged, which has become a reality for many aging couples. Men have become caregivers for their wives as their wives endure the debilitating cognitive illness, Alzheimer's disease.

According to one survey the fear of Alzheimer's runs so deep - boomers are twice as afraid of Alzheimer's as they are of death itself

Aging baby boomers who, after years of fun and games, face mobility issues and need to find quality medical devices to maintain an active lifestyle.